Transitioning from a Product to a Service Economy: the Power of IoT Technology in Innovation. Especially in the context of the Internet of Things, the search for business sustainability is pushing companies to become more efficient thought a strategic rethinking of business processes while the market is shifting from products to services. To truly transform the business model, organizations need to connect and collect actionable data from their assets and processes, and invest heavily in IT tools and resources. To make this happen, Eurotech has designed and implemented a M2M solution that dramatically simplifies the transformation of a business into a smart business - allowing the creation of new innovative services and processes that drive competitiveness also in mature markets. Leveraging new technologies and embracing proven Enterprise IT best practice allow an effective encapsulation of the complexity of creating and maintaining distributed device infrastructures. This and a clear focus on a seamless IT/OT integration ensures fastest time-to-market and best TCO when basing new services and revenue streams on data coming from distributed devices and sensors in the field.

1. The Power of IoT Technology in Innovation
How Transitioning
… from a Product
to a Service Economy ?
Roberto Siagri
London 22.09. 2014

2. The M2M / IoT Recipe …
Business
@ Applications
Gateways
Things
…for Success ?

3. all start from this question & answer:
Q:What is Enabling Innovation?
A: Solving the Complexity Problem !

4. Models, Paradigms, Concepts, …
The Law of Accelerating Returns is based on the
overcome of saturation level that any technology
intrinsically has
In the 21st century,
we won't experience 100 years of progress
it will be more like 20,000 years of progress
Ray Kurzweil
Time
Returns

5. Models, Paradigms, Concepts, …
Complexity and Saturation
the new Each new TECHNOLOGICAL substrate is
difficulty to imagine
Time
Performance
new way
old way
illusion of
the old
reality of
the old
more efficient than the previous one

6. Models, Paradigms, Concepts, …
Cost--Complexity
Time
SW
HW
Now, returning back to IoT, the problem is
how to address Software Complexity
Wirth’s law:
“Software gets slower faster
than hardware gets faster”

7. The Internet of Things
we are in a moment in time when the software
complexity can be tamed
• Virtualization technology
• Enterprise IT
• Cloud computing
• Open & Industry Standards
• Powerful embedded computer
• Of the shelf, purpose build , HW
Time
Cost-Ubiquity
Z-curve S-curve

8. The Cloud Reverse Pyramid
How to connect together
devices and humans:
do we see anything
Saas
PaaS
that can help
through this
cloudy
sky ?
Iaas

9. The Cloud Reverse Pyramid
Internet of Things = Things to Cloud
Saas
PaaS
Iaas

10. The Dawn of a New Smart World
Transforming Bits of Data at the Edge of the Network into
Actionable Information & Knowledge in the Users’ hands
will bring about the
biggest change in the industry since the steam engine
IOT
platform
actuators
Preventive Maintenance
DATA
iPaaS
Sensors
SERVICES
M2M
monitoring
management many-to-one
REMOTE
machines
DEVICES
HMI
near real-time
MQTT
PROTOCOLS
field
bus
HARDWARE
gateway
MULTI SERVICE
REST unattended
OT
IT/OT INTEGRATION
DaaS
database
Business Models
BIG
DATA
ANALYTICS
CONTEXT
business intelligence
IT
CEP
CLOUD
on-premise
ESB
SaaS
MOBILE
APPLICATION
INTERNET
virtualization
open source
DECISION
IaaS
IP
ASSET
cellular
wireless
satellite
BUSINESS

11. Servitization
is happening in almost all industries on a global scale
Both
service companies and manufacturers
are moving more dramatically into
services Vandermerwe and Rada, 1988
COST
services
servitization
INFRASTRUCTURE
CUSTOMER
PARTNER
OEMs
ORGANIZATIONS
PRODUCT
VALUE
support
outsourcing
new
business models
everything as a service
DaaS
iPaaS
What is the Driving Force?

12. You might not know it …
… but because of this paradigm shift, you might
be in exactly that situation !
IoT is an Operational Technology

13. “Software is Eating the World”
“Companies in
every industry
need to
assume that a
software
revolution is
coming…”
Marc Andreessen

14. simplicity
or
simplexity
Innovation =
Solving the Complexity Problem

15. Encapsulating Complexity
… when you need transmission gears,
are you building them from scratch?

16. Encapsulating Complexity
… when you need transmission gears,
are you building them from scratch?
No, you use gear boxes…
Of the shelf products from experienced suppliers !

17. The Internet of Things
... Complexity …
Business
Applications
?
Multi-
Service
Gateway
Sensors,
Actuators,
Displays, …
@

18. Encapsulating Complexity
Central Complexity in M2M / IoT Infrastructures
Business
Applications
?
Multi-
Service
Gateway
Sensors,
Actuators,
Displays, …
@

19. Encapsulating Complexity
Everyware Cloud = Gearbox for the Internet of Things
Business
Applications
M2M
Integration
Platform
Sensors,
Actuators,
Displays, …
@
Multi-
Service
Gateway
IoT Gearbox

20. Recipe: Divide and Conquer
Ingredients: Four Layers with 2 Architectural Components
Business Apps @
Enterprise Service Bus
1
M2M
Integration
Platform
Act
Integrate, Store
Control
Connect
+
2
3 Communicate
Field Interfaces
Multi-
Service
Gateway
4 Field - Devices
Compute
Collect

21. Industries will see
a type of
not
experienced
in the last
two decades

22. Re-Thinking
• Products
• Value Add
• Business Model
• Business Processes

23. But we have a solution
the Integration Platform as a Service

24. Device to Cloud. Now !
Could This Get Any Easier? ®
www.eurotech.com

25. www.eurotech.com
Thank You!