Design Thinking
Bootcamp
Evan Scronce

How did that make
you feel?
Think simple. Break down your emotions, feelings and
investments and what a brand does for you.
Are you invested in a brand?

Break down.
What is the video saying, thinking? What is the perception that it
places on the viewer? Who is it targeting?

How do you feel?
Scared? Crying? Better? Relived? Happy?

Take a breath. Agenda.
1. Who am I
2. Who are you
3. What is…
4. Exercise
5. Why is…
6. The future
7. My approach
8. Exercise
9. Closing / Questions
• Morning break 15mins - 30mins
• Lunch 30mins - 1hr
• Afternoon break 15mins - 30mins

Evan Scronce
Principal, User & Customer Experience
Instagram – evan13e / Twitter - @designdiversi / Medium – @designdiversi
evanscronce@gmail.com

Who are you?
Tell me something about yourself
How can I make this bootcamp great for you?

Pick a partner.
Take turns and tell each other these 3 things
1. Something you like
2. A brand you like
3. Something personal

Write down 3 things you
think your partner
would like.
C’mon, give it a try J
Go around the room…

Who am I?
By day, I’m a problem solver for some of the largest companies in the world.
By night/weekend, I’m a dad, husband, traveler, foodie, wino, old jeep lover, beer
connoisseur and the list goes on…

I’m not going to define
design thinking…
Does anyone want to try and define it?

What happened?
Why is design important to everyone? Now…
How did this happen?
Why did it happen?
Who do you have to thank?

Tips to think about during the story I’m about to tell you.
Perception is guided by emotional and psychological responses to stimuli presented
during the interaction between the user, the company, or brand, and the immediate
environment whether it be physical or digital.

Perception is guided by emotional and
psychological responses to stimuli
presented during the interaction
between the user, the company, or brand,
and the immediate environment whether
it be physical or digital.

Take a breath.
Any tech topics anyone wants to discuss?
Automation
Augmentation
Chat bots
Machine learning

Why is design important to everyone? Now…
A railroad station agent in North Redwood, Minnesota, when he received from a
Chicago jeweler an impressive shipment of watches which were unwanted by a local
jeweler. He purchased them, then sold the watches for a considerable profit to
others, then ordered more for resale. Soon he started a business selling watches
through mail order catalogs. The next year, he moved to Chicago, Illinois, where he
met Alvah C. Roebuck, who joined him in the business.

1896 — Richard Warren Sears
The establishment of the railway allowed for
the first U.S. mail-order catalogs. This customer
experience provided access to goods that were
not available locally, it protected the consumer
from exorbitant prices, and introduced the
process of home delivery.

Let’s break down the problem.
expensive watches
+ local jeweler
– poor demographic
– no distribution = no selling of watches
Bankrupt watch manufacture
Bankrupt local jeweler

Let’s give it a try.

5mins Grab your partner or change
10mins Interview partner about the last gift they received
5mins Dig deeper
5mins Write a point of view statement
15mins Research / Write some ideas
5mins Show partner & gather feedback
10mins Iterate based on feedback
Share Results

Amazon — Jeff Bezos
Similar design thinking when he build Amazon.
He’s taken it another step further, he’s build a
public utility for customers of the world.
Amazon isn’t just a commerce site…it’s storage,
reseller, insights and more.
According to Jeff, his business has succeeded
because the customer is at the root of
every decision.

Why did this happen?
Thinking with a strategy isn’t something new. We do this everyday
because we’re, well, human.

Humankind — Thank you
We need to thank everyone. Each one of you
have a personal preference and there isn’t one
way that always works. We must adapt,
empathize and evolve.

What’s next: Human’s
working
with Computers
https://www.youtube.com/watch?v=PHD2qOY6bfw

Let’s discuss.
What do you think? Do you see yourself using computational systems to
help you design?

Bad Robot…
How do we do this today?

Last exercise.
Take the adapted methodology and use it to create a designed experience

Pick a place. Coffee
shop. Restaurant.
Bowling alley. Your
choice…
Use the methods you’ve learned today to design an experience.

Thank you.
Questions?
evanscronce@gmail.com