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Made and presented by Eveline Bijleveld
Commissioned by Rijkswaterstaat, the Netherlands
• Why Ecodesign
• European Union guidelines
• How to do Ecodesign
• Examples
• How to make money with green
Guideline
Critical Materials!
Critical Materials!
Yttrium
Color Screen
Cerium
Glass Polishing
Praseodymium
Color Screen
Phone Circuitry
Glass polishing
Speakers
Neodymium
Vibration Unit
Phone Circuitry
Speakers
Lanthanium
Color Screen
Phone Circuitry
Glass polishing
Europium
Color Screen
Gadolinium
Color Screen
Phone Circuitry
Speakers
Terbium
Color Screen
Speakers
Dysprosium
Vibration Unit
Phone Circuitry
Speakers
Color Screen
Yttrium
Color Screen
Cerium
Glass Polishing
Praseodymium
Color Screen
Phone Circuitry
Glass polishing
Speakers
Neodymium
Vibration Unit
Phone Circuitry
Speakers
Lanthanium
Color Screen
Phone Circuitry
Glass polishing
Europium
Color Screen
Gadolinium
Color Screen
Phone Circuitry
Speakers
Terbium
Color Screen
Speakers
Dysprosium
Vibration Unit
Phone Circuitry
Speakers
Color Screen
Very important!
< 1 % recycling!
< 50 % recycling!
NOW
20 years
50 years
!? !?
70 years
!? !?
Urban Mining!!!
So small!
So many!
• Why Ecodesign
• European Union guidelines
• How to do Ecodesign
• Examples
• How to make money with green
Guideline
3
GuidelinesPublic/ NGO’sIntrinsically
3 environmental criteria: 1. Energy and Climate
2. Greener Products
3. Sustainable Operations
Ecodesign
guidelines
in the European
Union
Basics EU guidelines +
Basics guidelines
How to make improvements is up to
the designer and manufacturer
Eco labels +++
Basics EU guidelines +
Part 1
Part 2
Part 3
Requirements
Substantive explanation of
requirements
Enforcement
minimum requirements: water, energy, packaging
Part 1
Par 2
• Raw material
• Manufacturing
• Packaging
• Transport
• Distribution
• Installation and maintenance
• Use
• End-of-life
• Materials
• Emissions to air, water or soil
• Waste material
• Weight, volume of the product
Which environmental aspects can be improved.
How big the improvement must be.
Basics guidelines
Eco labels
Future
Basics guidelines
!? !?
http://ec.europa.eu/enterprise/policies/sustainable-business/documents/eco-
design/legislation/implementing-measures/index_en.htm
The Plan:
Redesign
Circular Economy! http://www.ellenmacarthurfoundation.org/
• Why Ecodesign
• European Union guidelines
• How to do Ecodesign
• Examples
• How to make money with green
Guideline
A few facts
18month rule
Impact
A Short life cycle = bigger impact in production phase
Short life cycle
Long life cycle
Impact
1. Product improvement
2. Redesign
3. Function innovation
4. System innovation
4 levels of innovation
Checks14
1.
Easy disassembly
?
Instructions on the product for disassembly
2.
Not necessary to turn the product
3.
1.
Use fewer different materials
4.
Material indication on parts
5.
Use simple materials
6.
Don’t mix materials
7.
No glues or dissolvable glue’s
8.
Standardization
9.
10.
Use snap hooks
11.
Make the construction visible
Minimize parts by combining
12.
Minimize parts by combining, use nut and bolt connection
12.
Integrate parts
13.
No paint, use inherent color
14.
RecycleRepair Upgrade &
Replace a part
• Why Ecodesign
• European Union guidelines
• How to do Ecodesign
• Examples
• How to make money with green
Guideline
Example 1
85%
70% = non metal
Goal: Design a recyclable Circuit board
.
http://www.youtube.com/watch?v=fzFR4mPI34E.
+ =
Goal: Design a recyclable Circuit board
http://www.npl.co.uk/news/recyclable-printed-circuit-boards
Example 2
Goal: Lower impact on environment
100%
recovered
Lumia Windows Phone 8
& BFR, RFR, nickle free
60% +
Energy efficiency options
• Battery
• Charger
• Screen
A Short life cycle = bigger impact in production phase
Lumia Windows Phone 8
Example 3
Goal: Design for recycling applied to complicated product
Do it yourself
Green as by product
Green as by product
http://www.youtube.com/watch?v=WQX_NGb5vXs
Example 4
Goal: Low impact on environment
Econova LED TV
Goal: Design for recycling, minimal material extraction
• Energy saving button (Stand by function)
• 60% recycled aluminum + Recyclable coating
• Weight reduction
• Ready for disassemble
• Reduction on hazardous substances
Econova LED TV
% recycled aluminium
0,0
2,0
4,0
6,0
8,0
10,0
12,0
14,0
C02 footprint
Co2 footprint PC/ABS
Example 5
+ =
Used 472 million postconsumer recycled plastic bottles
=
1500 cars off the road for 1 year.
Goal: Close the loop and reduce carbon footprint
Example 6
Senseo Viva Café Eco
Goal: Lower impact on environment
50%
http://www.youtube.com/watch?v=4isgiv7i4iQ
Senseo Viva Café Eco
• Why Ecodesign
• European Union guidelines
• How to do Ecodesign
• Examples
• How to make money with green
Guideline
Marketing &
sales
Quality
System design
Ecodesign
Supplier
5
1. Supplier
• Recycled material
• Less utilities
• Image
• Less materials
• Less Packaging
• Less production waste
• Lower assembly cost
2. Ecodesign
3. Marketing & sales
4. Quality
5. System design
Road map to green business
1 2 3 4 5
1. Where do we stand now?
2. Where do we want to be in 5 years?
3. SWOT
4. Market situation/ share/ Customers?
5. Necessary knowledge
6. Necessary corporate changes
7. Necessary technical changes
8. Costs
Years 
 Monitoring!
Towards the circular economy!
http://www.ellenmacarthurfoundation.org/
For more information please contact Eveline Bijleveld
info@evelinebijleveld.com

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Training ecodesign for electronics REWIN project