PPT PowerPoint Guideline

FOREWORD
LOGO PLACEMENT
TITLE SLIDE
DIVIDER SLIDE
CONTENT SLIDE
CLOSING SLIDE
CONTENT
TYPOGRAPHY
IMAGERY, INFOGRAPHICS, CHARTS, GRAPHS, TABLES
PRINTING
PPT DOS AND DONTS
CONCLUSION
PPT SLIDES
GUIDELINES & TEMPLATES
for BEAUTIFUL &
IMPACTFUL PRESENTATIONS
INCORPORATING BEST PRACTICES
TEXT ONLY. NO PICTURES.
By beaminghalo@yahoo.com

Foreword
It is important to provide a
Consistent visual first impression with external audiences.
By utilizing a PowerPoint template with
Both internal and external audiences,
The brand is reinforced and our work will be more cohesive
FOR MESSAGE RETENTION!
2 main types of presentations:
• Oral. Screen projection and visual walkthrough, led by presenter
• Written. Meant to be printed. ie. executive summary.
Better than word docx. Include slide/page number.

MAKE YOUR AUDIENCE
FEEL IMPORTANT. CONSIDERATIONS.
• DIRECT & FOCUSED. TO THE POINT. IMPACTFUL.
• PROFESSIONAL
• CONSISTENT
• THERE MAY BE COLOUR BLIND AUDIENCES.
• ELDERLY MAY NOT BE ABLE TO SEE SMALL FONTS FROM A DISTANCE.
•HAVE A GOAL FOR THE AUDIENCE.

PLANNING THE SLIDES
• CALL TO ACTION ON FIRST SLIDE. DESIGN FOR IMPACFUL PURPOSE.
• GOOD STORY FIRST. CONTENT IS KING.
• CONTENT FLOW EVEN MORE IMPORTANT
• INCLUDE A SURPRISE ELEMENT. AWE INSPIRING.
• WHY SHOULD AUDIENCE CARE? THEY HAVE TO CARE!
• WHY THEY NEED THE SERVICE/ PRODUCT?
• MAKE A SALE @ THE END. GET COMMITMENT TO A DATE/ DELIVERABLES.
• DON’T LEAVE WITHOUT A RESOUNDING YES!

LET AUDIENCES SPREAD THE WORD
• CONTENT SPREADS AS IT INSPIRES A COMMUNITY.
• LET YOUR PRESENTATION BE THE TALK OF THE TOWN.
• REINFORCE A BELIEF.
• REFUTE OPPOSING ARGUMENTS
• START PASSIONATE DISCUSSIONS.
REACH AUDIENCES!
YOUTUBE. LINKEDIN. SLIDESHARE. INSTAGRAM.
FACEBOOK. TWITTER.

ONE IDEA PER SLIDE
• PLAN CONTENT FIRST
• CREATE A HOOK! A SCRIPT/ SHORT STORY.
• THINK OF ASSERTION OF SLIDES
• REMEMBER…THERE IS A SCRIPT. FOLLOW THE SCRIPT.
• GET RID OF CLUTTER
• NOT TOO MANY IMAGES. BEWARE OF FANCY FONTS

Use Every Slide
as an Advertisement
Design from the
Audience’s
Perspectives
Focus on:
Core Message/ Story
Good Structure/ Outline
CATCH the
Audience’s
ATTENTION!

Think Big, Bold & Beautiful!
Try Maximum 15 Slides
Have a reason for
Every Content!!!!!!!

Reframe Audience’s Mindset
Shift the way people think, work & innovate.
Introduce incremental change or disruptive thinking.
Design for a Purpose/ Agenda.
Clutter-Free.
Consistent.

Keep Audiences in Mind
• What will be interesting?
• What they will learn/ takeaway? Ultimate objective?
• What will keep them focused?
• Ask the audience questions.
• Ask hypothetical/ rhetorical questions.
•Appeal to Emotions! Create Stimuli!
Involve the Audience

Key Takeaways
• Ensure readability
• Consistent colours and visuals to reinforce message
• Aesthetic is secondary
• Use phrases
• SKIP the bullet points
• Slides only enhance presentation. The presenter is the focus.
•Know your audience, occasion &
speaking environment

Key Takeaways
• IT’S NOT ABOUT THE PRODUCT.
• ITS ABOUT THE ENERGY. FEEL GOOD ADRENALINE.
• RESONATE WITH CUSTOMERS.
• DIFFERENT FROM COMPETITORS.
• RELEVANT PRODUCT TRUTHS. CATERING FOR DIFFERENT CUSTOMERS.
BUSINESS/ EVENTS/ RETAIL…..

ACTION SAFE AREA.
KEEP WITHIN 95% OF THE SLIDE.
95%
90% ACTION SAFE
85% TITLE SAFE
+

Logo Placement
• Logo Placement on every slide and pages of any marketing material.
• Logo Visibility – Good resolution image.
• Best to include full logo.

Opening Slides/ Title slides
EFFECTIVE TITLE captures key takeaway
& stirs reader to take action
It is important to provide a
Consistent visual first impression with external audiences.
By utilizing the PowerPoint template with
Both internal and external audiences,
The brand is reinforced and our work will be more cohesive.

Divider Slides
Good presentations parse overarching messages into understandable
and sequential sections.
A divider slide between sections helps the audience take a momentary
"breather." The divider slide can help the presenter change the pace of
the presentation after the little pause it provides.
Impactful image
Gives audience visual breaks
Reinforces ideas
Make audience think

Navigation Slides
If you are presenting an approach,
Use Navigation Aide to
Step through Content.
1. Present Approach upfront followed
by description of each phase.
2. Place Navigation Aide at
Top of each Subsequent slides
Analyse Design Deliver
We will follow a 3-phased approach for
STRATEGY DEVELOPMENT
Plan &
Research
Capture
Attention
Call To
Action

Closing Slides
May include the brand positioning, the master brand logo signature, or
a strong photographic impression. Utilizing an impactful closing slide
helps to reinforce awareness of the brand.
Create templates that includes various closing slides.
1. Quotes
2. Powerful Image
3. Contacts

Bullet Points
• Use bullet points sparingly
• Use a maximum of nine bullet points per slide. Ideally 6.
• Do not use end punctuation in bullets
• Use only one sentence per bullet
• Each bullet point less than 6 words long

• For maximum legibility and clarity, we recommend the following
typographic styles
Capitalize first word only/ first letters of titles.
• Type size guidelines should vary for audience size to ensure
legibility of projected text
• Use San Serif fonts. Limit to 2-3 fonts maximum.
• Arial is the standard typeface. Keep size consistent.
• BOLD Headlines and try not to use underline—
• 24 pt at least.
Typography Guidelines

TYPOGRAPHY DOs & DON’Ts
DO: use the specified fonts
DO: make the size easily readable for your audience
DO: use size and weight to create contrast
DO: remember that less is more
DON’T: use vertical or horizontal scaling
DON’T: add a stokes or outline
DON’T: add drop shadows
DON’T: cram too much in. Less is more

Helvetica Font – The Best Choice
Contrasting text colours
to highlight keywords.
Use Bold to stand out.
Look Bold
&
Clean

• Short and sweet.
• Can repeat agenda slides at the start of each section
• and highlight the topic to be covered
Agenda. [DO NOT use the word  Contents]
Agenda
 Introduction
 Selecting the Right Template
 Agenda Slides & Navigation
 Write Effective Titles
 Use of Colours
 Conclusion
 Appendices
WHO ARE WE?
WHAT WE DO?
OUR PORTFOLIO
OUR CLIENTELE
WHAT’S NEXT?
Agenda

Content
•NO ORPHAN WORD!!!
• 3-5 points each slide. No more than 6 lines of text per slide.
• Targeted message. Ask a question and answer it.
• Short and sweet.
• Pictures speak a thousand words.
• Determine purpose and actions to elicit from audiences.
• Determine slides used in which location and for which context.
• Office settings? Shops? Shopping centres? Conferences?
• For students? Business partners? Potential clients? Shop customers?
• To buy? To inform? To pique interest?

• Backgrounds should not distract!
•Consistent, repeated backgrounds.
• Choose either the white or the dark background for text or
imagery slides, depending on content or position within the
show for good contrast.
• Make sure to stay within one color background per section to maintain
a consistent flow
• Use divider slides for structure and pace
• Recommend master template to have white background free
from watermarks and distracting colours.
• Only use dark backgrounds for oral presentations, not for print.
Content Slides Background

• Minimal. Should not distract!
•DO NOT use Sounds to get attention.
• Use animation, slide transitions, audio and
videos sparingly
Transitions Effects

Recommended Colours
Flat Colours are Beautiful
Use no
more than
5 colours
Pastel is
Soothing
#2B2937
R43
G41
B55
#5FA6A9
R95
G166
B169
#C84D64
R200
G77
B100
#496BAB
R73
G107
B171
#EAAE54
R234
G174
B84

Colour Palette
Signature colours Pantone
Equivalent
CMYK RGB Web-safe Hex
2125U C
M
Y
K
0.438
0.0178
0
0.337
R
G
B
95
166
169
#5FA6A9
SHIFTED COLOUR
VARIANTS
#655FA9
TINTED COLOUR
VARIANTS
#384B6A
NATURAL BASE/
PASTEL VARIANT
#8FA9DB

Recommended Colours
Use Basic Colours. Avoid Neon. Use Pastel Colours.
Black & White
1 Grey
3-4 Blue
1 Other Colour
Use same colour scheme throughout entire presentation

1. Make Messages Powerful
2. Photos that enhance Meaning. Simple. Punchy.
3. Catch People’s Attention
• Avoid the use of clip art.
• USE FREE STOCK PHOTOS THAT ARE NOT CLICHÉ.
• Good picture resolution yet small file size
• Prepare images at 100% at 96dpi for final placement in a presentation
• Inserting large scale images at resolutions greater than 96dpi will
increase the overall size (MB) of your final presentation
• Use dark background to print out the vibrancy of images.
• Have Good & Strong Contrast!
• Try 1 image for 1 slide
Imagery Guidelines

• Balance whitespace and enhance readability.
• Let your slides breathe!
Whitespace

Use Infographics
1 OUT OF 10
PEOPLE
WILL SHARE THIS
PRESENTATION
8.23.2
1.4
1.2
Sales
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
NOT Awful
Pie Chart

Charts and Graphs Guidelines
• Strive for clean, simple charts and graphs. EFFECTIVE LABELLING!
• Avoid 3-dimensional graphs, charts or diagrams
• Choose high-contrast colors for optimal legibility
• Charts and graphs for online presentations should not use text smaller than 12 pt
• Charts and graphs should always support content and not detract from messages
• Create charts and graphs within PowerPoint—do not import from another application
• The following slides are examples of charts and graphs created within PowerPoint
33

Charts and Graphs (Examples)

Tables Category
• Item one
• Item two
• Item
three
• Item four
• Item five
Category
two
• Item one
• Item two
• Item
three
• Item four
• Item five
Category
three
• Item one
• Item two
• Item
three
• Item four
• Item five
Category
four
• Item one
• Item two
• Item
three
• Item four
• Item five
35
Category Category 2 Category 3 Category 4 Category 5
• Item one • Item one • Item one • Item one • Item one
• Item two • Item two • Item two • Item two • Item two
• Item three • Item three • Item three • Item three • Item three
• Item four • Item four • Item four • Item four • Item four

Printing the Presentation (Colour)
• The typical office printer has a resolution output
of 300 dpi
• Resolution is the sharpness of an image on paper, computer
screen, or other mediums
• Low resolution images are ideal for use in electronic
documents or printed presentations as they allow for portability
via electronic mail and quick printing on a standard office
printer; they should not be used for high-quality printing
• Photography resolution should be no larger
than 96 dpi @ 100%

Printing the Presentation (B&W)
• To print in pure black and white
• select File | Print and dialogue box will appear
• ensure that the ‘Microsoft PowerPoint’ tab is
selected
• click ‘Pure Black & White’
• click ‘Print’

The Presentation – Tips for Presenter
• DRESS WELL. FIRST IMPRESSION COUNTS.
• Know your slides inside out
• Speak with confidence. Loud & clear.
• Maintain eye contact
• Elaborate with memorable examples
• Be Animate
• POINT TO THE SLIDE FOR EMPHASIS
• Have intermission slide if needed
• Ask question

Presentation PPT Tips – Shortcut Keys
• Turn pointer off – Shift+A/ Ctrl+H
• Jump to any slide. Just type slide #number then Enter
• Blank the screen – Press . Period key. Or button B
• BACKSPACE/ left arrow to go to previous slide
• Esc to end show
• F5 start slide show

Mistakes to Avoid
• Using display fonts as body copy
• Lengthy line spillover – Orphan word
• Using multiple random images without consistent design structure
• Formatting inconsistency
• Slapping solid text boxes over busy images.

What Makes Ineffective PPT?
• Slide read word for word
• Text too small
• Full sentences used
• NO TAKEAWAY FOR EACH SLIDE

Last Slide
• End with Q&A slide
• Invite audience to ask questions
• Provide visual aid during question period
• Avoid ending presentation abruptly

Proofing Slides
• Proof slides for spelling errors
• Use of of repeated words
• Grammatical errors
• Make sure presebtation flow is logical
Get someone to help you, especially if
English is NOT your first language.

PREPARE WELL.
• PRACTICE
• SAVE YOUR PRESENTATION IN THE CLOUD
• MAKE BACKUP COPIES

Summary
• Aim for effective communication, with right message structure, simple
language and omitting unnecessary words
• Capture key messages in the titles
• Generously use pictures and diagrams, making sure content is supported.
• Keep it Simple
• Tell a Story. Have a Roadmap. Be relevant. Logical flow.
• Images that Evoke Emotions.
• Use quotes sparingly.
• Always CLOSE w A Thought Provoking Question
• Enhance Communication with the audience.
• Less is More!!!!

Conclusion
• Effective & Strong Closing
• Due to Recency Effect – info near the end followed by info at the beginning
are the easiest to recall
• Summarise main points
• Suggest future avenues of research
END WITH A PUNCH LINE.
OPPORTUNITY TO PROVIDE…. BENEFITS………
WITH AWESOME MEMORABLE EXPERIENCES TO SHARE
THAT WILL ACHIEVE THE GOAL OF………..
FEELING GOOD & SATISFIED

Create your own Templates.
DO NOT use Stock Templates.

BLACK/ DARK BACKGROUND
• FOR PICTURES/ EMPHASIS
• dark backgrounds may work well for conference presentations,
• but are not ideal for corporate or printing purposes.

Contact Us
Company Name
Address
Email
Telephone
Website
Facebook Page/ Group
LinkedIn Company Page
Twitter, Instagram
BETTER TO USE ICONS.

THANK YOU
Q&A

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