1. Hospitality Technology
The Future is NOW
Evelyne S Oreskovich

2. RecentTrends and Stats
Convergence of Systems & Disciplines
SoLoMo (Social,Local,Mobile)
4 Key Takeaways
Areasof Review
2

3. Experience- most importantelement
Leisure guests willingto pay 20% more for a better experience
Staff interaction had the biggest impact on satisfaction
Value vs Price
JDPower&Associates2012NorthAmericanHotelGuestSatisfactionIndexStudy
RecentTrends and Stats
3

4. RecentTrends and Stats
4
0%
20%
40%
60%
80%
100%
120%
Cell Phone Laptop * Desktop Tablets
2012
2015
PewInternet&AmericanLifeProject2012

5. RecentTrends and Stats
5

6. 83% of leisure travelers plan their trips online
47% start thatplanningon their smartphone
90% move from one device to another when
accomplishing thetasks
Mobileisn’tacomingthinganylonger.
It’s here!
RecentTrends and Stats
6

7. Average 20 website visits before booking
Of theUS travelers online
81% use user review sites and social media when
determiningwhichsupplier to book
93% are on facebook
67% of hotelcompanies have received bookings via
facebook
RecentTrends and Stats
7

8. RecentTrends and Stats
8
Travelers view online videos through all phases of travel planning
TheTravelersRoadtoDecision,Google&IpsosMediaCT,July2012

9. Greater integrationbetween
PMS
CRS
POS
ChannelManagement
Revenue Management
Sales Management
Social Media Management
Convergence
9

10. DistributionSystem:
Any system or device which connects you with your customer
Any system or device where there isa potential to generate
revenue
Convergence
10

11. Conversion of
SoLo Mo
11
SOcial
MObileLOcal

12. Social Media
Facebook
Google+
Twitter
Foursquare
Pinterest
YouTube
TripAdvisor
RVPark Reviews
Email
Social
12

13. Wireless for the guest’s use
Free
Throughout the property
Wireless for the property’s use
Require sign-on to access… live data
Use an interactive INTRAnet accessible only to those who have
signed on
Local
13

14. Use of Mobile on property
Front desk staff
Activity staff or Concierge
Housekeeping
Maintenance
Kiosks set up as needed
Mobileon Property
14

15. 15
Mobilefor Guests
ProximityMarketing
Localized wireless distribution of contentwithina particular
place or geographic perimeter.
Transmissions can be received by individuals in thatlocation
who wish to receive themand have the necessary equipmentto
do so.

16. 16
Mobilefor Guests
Dave,
Just a reminder that
your boat rental
starts in an hour.
Click here for a map
to find your way to
the marina.

17. 1. Know how your guests use technology so you can better
engagethem
2. Use technologyto increase efficiency
3. Use thebrand
4. Focus on theguest experience
4 Key Takeaways
17

18. In the End…
18

19. Thank you for your attention
Evelyne S Oreskovich
evelyne@HER-consulting.com
www.HER-Consulting.com