How Eventbrite's technology is changing the ticketing landscape: - Automating the ticketing process - Putting a value on social sharing - Using big data to draw bigger crowds

1. The Future of the Box Office
Katie McPhee | @ktmcphee | December 2013
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2. Technology is a way of organising
the universe so that man doesn't
have to experience it.
- Mother Theresa
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3. Agenda
•
•
•
Automating the ticketing process
The power of social sharing
Big data - bigger crowds
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4. Agenda
•
•
•
Automating the ticketing process
The power of social sharing
Big data - bigger crowds
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5. Wednesday, December 4, 13

6. Wednesday, December 4, 13

7. 150 million tickets sold
Events in 179 countries
16 million monthly site visitors
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8. Automating the
ticketing process
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9. Automating the
ticketing process
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10. You control the ticketing setup
Edit
Design
Manage
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11. You control the ticketing setup
Edit
Design
Manage
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12. Integrate ticket pages into your website
Website integration
Social integrations
Facebook page integration
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13. Integrate ticket pages into your website
Website integration
Social integrations
Facebook page integration
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14. Event pages with your branding
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15. Event pages with your branding
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16. Online payments enable 24/7 box office
Cash free process
Monitor ticket sales
Analyse trends
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17. Efficient check-in experience with mobile app
Mobile app for iPhone, iPad or Android
Free to download
Tracks who’s onsite at any time
Entry Manager
Ticket Scanner
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18. Extend your visitor database
Integrated email system
Visitor contact details in one
place
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19. Extend your visitor database
Integrated email system
Visitor contact details in one
place
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20. The Power of Social
Sharing
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21. The Power of Social
Sharing
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22. The impact of a single share
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23. The impact of a single share
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24. £3.22
additional revenue
per Twitter share
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25. Social discovery drives social sharing
Non-social discovery
Social discovery
x3
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26. Social discovery drives social sharing
Non-social discovery
Social discovery
x3
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27. Social discovery leads to more mobile sales
=
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28. Mobile optimised ticket pages increase sales
Discovery
Mobile Purchasing
25% 60%
event page traffic
from mobile devices
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lift in conversion for
mobile-optimized events
Mobile Tickets
20k
tickets in Passbook
in first week

29. Big data, bigger crowds
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30. Big data, bigger crowds
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31. Real time data enables better business decisions
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32. Track promotional activity to maximise marketing spend
See which promotions are working
Create links to track your campaigns
and affiliates
Know what’s driving traffic and sales
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33. See where your audience are coming from
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34. Gain audience insights and stay in touch
API
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35. Gain audience insights and stay in touch
API
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36. Thank You
Katie McPhee | @ktmcphee
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