SlideShare una empresa de Scribd logo

Mobile Alumni Engagement for Independent Schools

•
•
EverTrue
EverTrue

EverTrue presented to the Regional Independent School Communicators at the Wheeler School on Thursday, April 21, 2011.

EducaciónTecnologíaNoticias y política
1 de 24
Brent  Grinna Founder  &  CEO @brentgrinna April  2011
I’m  Brent  Grinna Brent  Grinna,  Founder  &  CEO Harvard  MBA Brown  University  BA Vice  President  of  Brown  Club  of  Chicago April  2011
1981 1981 April  2011
30  Years  Later 2011 April  2011
Mobile  is  the  Next  Wave Source:  Mary  Meeker,  Mobile  Internet  Report April  2011
Mobile  Compu4ng  Will  Win  in  2011 Source:  Mary  Meeker,  Mobile  Internet  Report April  2011
Mobile  Changes  Everything... http://www.youtube.com/watch?v=CeVn6_iwtJQ April  2011
Mobile  Surpassing  Desktop  Soon... Source:  Mary  Meeker,  Mobile  Internet  Report April  2011
The  Way  Teens  Communicate... 11%  E-­‐mail  Friends   Daily 54%  Text  Friends  Daily But  general  stats  don’t   always  reflect  YOUR   demographic Source:  Pew  Internet  Research April  2011
It’s  Not  Just  Kids April  2011
How  We  Share... iPhone  4  is  #1  Camera  in  Flickr  Community April  2011
iPod  vs.  iPhone  vs.  iPad April  2011
Android  Has  Arrived April  2011
Every  Part  of  Our  Life April  2011
Pandora http://www.youtube.com/watch?v=gTYuiymeKuY April  2011
Instagram Launched  in   October  2010 >  3mm  Users 4mm  Photos/Week April  2011
Yelp 27%  of  Yelp   searches   conducted  via   mobile  app April  2011
Blue  Nile 25%  of  Blue  Nile   traffic  via  mobile $250,000   engagement  ring   purchased  via  app April  2011
LinkedIn Mobile  forces  cleaner   design  due  to  less   screen  “real  estate” April  2011
WebMD On-­‐the-­‐go  health   reference  has  been   downloaded  >  3   million  times April  2011
WHERE 4  million  active  users  /   month  with  access  to   >120,00  merchants Acquired  by  Ebay  in   April  2011 April  2011
EverTrue:  1st  Alumni-­‐Specific  Mobile  App Brown  Alumni  Connect  live  for  iOS  and  Android 85%  of  alumni  users  updated  e-­‐mail  address High  young  alumni  adoption:  53%  of  users   App  Download  Mix Alumni  Class  Year  Distribution April  2011
What’s  Next? April  2011
www.evertrue.com @brentgrinna @ever_true February  2011

Recomendados

Mobilities Throughout The Ages
Mobilities Throughout The AgesMobilities Throughout The Ages
Mobilities Throughout The Agesrebeccajmckee
 
There’s An App For That
There’s An App For ThatThere’s An App For That
There’s An App For That8anr
 
Film 315 Presentation
Film 315 PresentationFilm 315 Presentation
Film 315 PresentationPaulinaSchultz
 
Film 315 slides
Film 315 slidesFilm 315 slides
Film 315 slidesPaulinaSchultz
 
Too Young?
Too Young?Too Young?
Too Young?RachelJStewart
 
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob PresentationthinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob PresentationthinkLA
 
Mobile Phone Addiction
Mobile Phone Addiction Mobile Phone Addiction
Mobile Phone Addiction kangus314
 
The Mobile Media Addiction
The Mobile Media AddictionThe Mobile Media Addiction
The Mobile Media AddictionEvan Konarek
 

Recomendados

Mobilities Throughout The Ages
Mobilities Throughout The AgesMobilities Throughout The Ages
Mobilities Throughout The Agesrebeccajmckee
 
There’s An App For That
There’s An App For ThatThere’s An App For That
There’s An App For That8anr
 
Film 315 Presentation
Film 315 PresentationFilm 315 Presentation
Film 315 PresentationPaulinaSchultz
 
Film 315 slides
Film 315 slidesFilm 315 slides
Film 315 slidesPaulinaSchultz
 
Too Young?
Too Young?Too Young?
Too Young?RachelJStewart
 
thinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob PresentationthinkLA Mobile Breakfast 2011 - Google/AdMob Presentation
thinkLA Mobile Breakfast 2011 - Google/AdMob PresentationthinkLA
 
Mobile Phone Addiction
Mobile Phone Addiction Mobile Phone Addiction
Mobile Phone Addiction kangus314
 
The Mobile Media Addiction
The Mobile Media AddictionThe Mobile Media Addiction
The Mobile Media AddictionEvan Konarek
 
Revolution in Digital Media Consumption
Revolution in Digital Media ConsumptionRevolution in Digital Media Consumption
Revolution in Digital Media ConsumptionDavid Wayne Ika (We Are HIRING)
 
Hyper Island 'Going Online With Marketing' Presentation
Hyper Island 'Going Online With Marketing' PresentationHyper Island 'Going Online With Marketing' Presentation
Hyper Island 'Going Online With Marketing' PresentationMichelle M McCormack
 
Worldwide Partners Presentation
Worldwide Partners PresentationWorldwide Partners Presentation
Worldwide Partners PresentationEngauge
 
Apr1 Laurel Highlands_Molly Foley
Apr1 Laurel Highlands_Molly FoleyApr1 Laurel Highlands_Molly Foley
Apr1 Laurel Highlands_Molly FoleyMolly Foley
 
Tagga social+mobile
Tagga social+mobileTagga social+mobile
Tagga social+mobiletiffchester
 
CSUN Mobile Library by Helfer Woodley Altmanfinal
CSUN Mobile Library by Helfer Woodley AltmanfinalCSUN Mobile Library by Helfer Woodley Altmanfinal
CSUN Mobile Library by Helfer Woodley Altmanfinaldorishelfer
 
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)Social Media Solutions LLC
 
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)mapexpo
 
Tinyade
TinyadeTinyade
Tinyadetinyadeelspeth
 
Create Faire - Morning Keynote
Create Faire - Morning KeynoteCreate Faire - Morning Keynote
Create Faire - Morning Keynotecreatefaire
 
Online engagement examples
Online engagement examplesOnline engagement examples
Online engagement examplesIngrid Koehler
 
Facebook Israel Demographics
Facebook Israel DemographicsFacebook Israel Demographics
Facebook Israel DemographicsPixel/Point Press Digital Marketing
 
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...Dolphin Browser
 
Learning From Luther: The 2nd Mobile Revolution
Learning From Luther: The 2nd Mobile RevolutionLearning From Luther: The 2nd Mobile Revolution
Learning From Luther: The 2nd Mobile RevolutionKristofer Layon
 
Einstein finalist.nl
Einstein finalist.nlEinstein finalist.nl
Einstein finalist.nlVincent Everts
 
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011Finalist - open IT oplossingen
 
J term11 day 3 - Facebook
J term11 day 3 - FacebookJ term11 day 3 - Facebook
J term11 day 3 - FacebookAndrew Hoffman
 
The Evolving Online Consumer
The Evolving Online ConsumerThe Evolving Online Consumer
The Evolving Online ConsumerDigital Next Australia
 
low cost marketing
low cost marketinglow cost marketing
low cost marketingMel Kettle
 
Communication in Today's World
Communication in Today's WorldCommunication in Today's World
Communication in Today's WorldAndrew Hoffman
 
Development Associates at Syracuse University
Development Associates at Syracuse UniversityDevelopment Associates at Syracuse University
Development Associates at Syracuse UniversityEverTrue
 
Five Lessons Fundraisers Can Learn From Sales Executives
Five Lessons Fundraisers Can Learn From Sales ExecutivesFive Lessons Fundraisers Can Learn From Sales Executives
Five Lessons Fundraisers Can Learn From Sales ExecutivesEverTrue
 

Más contenido relacionado

Similar a Mobile Alumni Engagement for Independent Schools

Hyper Island 'Going Online With Marketing' Presentation
Hyper Island 'Going Online With Marketing' PresentationHyper Island 'Going Online With Marketing' Presentation
Hyper Island 'Going Online With Marketing' PresentationMichelle M McCormack
 
Worldwide Partners Presentation
Worldwide Partners PresentationWorldwide Partners Presentation
Worldwide Partners PresentationEngauge
 
Apr1 Laurel Highlands_Molly Foley
Apr1 Laurel Highlands_Molly FoleyApr1 Laurel Highlands_Molly Foley
Apr1 Laurel Highlands_Molly FoleyMolly Foley
 
Tagga social+mobile
Tagga social+mobileTagga social+mobile
Tagga social+mobiletiffchester
 
CSUN Mobile Library by Helfer Woodley Altmanfinal
CSUN Mobile Library by Helfer Woodley AltmanfinalCSUN Mobile Library by Helfer Woodley Altmanfinal
CSUN Mobile Library by Helfer Woodley Altmanfinaldorishelfer
 
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)Social Media Solutions LLC
 
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)mapexpo
 
Create Faire - Morning Keynote
Create Faire - Morning KeynoteCreate Faire - Morning Keynote
Create Faire - Morning Keynotecreatefaire
 
Online engagement examples
Online engagement examplesOnline engagement examples
Online engagement examplesIngrid Koehler
 
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...Dolphin Browser
 
Learning From Luther: The 2nd Mobile Revolution
Learning From Luther: The 2nd Mobile RevolutionLearning From Luther: The 2nd Mobile Revolution
Learning From Luther: The 2nd Mobile RevolutionKristofer Layon
 
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011Finalist - open IT oplossingen
 
J term11 day 3 - Facebook
J term11 day 3 - FacebookJ term11 day 3 - Facebook
J term11 day 3 - FacebookAndrew Hoffman
 
low cost marketing
low cost marketinglow cost marketing
low cost marketingMel Kettle
 
Communication in Today's World
Communication in Today's WorldCommunication in Today's World
Communication in Today's WorldAndrew Hoffman
 

Similar a Mobile Alumni Engagement for Independent Schools (20)

Revolution in Digital Media Consumption
Revolution in Digital Media ConsumptionRevolution in Digital Media Consumption
Revolution in Digital Media Consumption
 
Hyper Island 'Going Online With Marketing' Presentation
Hyper Island 'Going Online With Marketing' PresentationHyper Island 'Going Online With Marketing' Presentation
Hyper Island 'Going Online With Marketing' Presentation
 
Worldwide Partners Presentation
Worldwide Partners PresentationWorldwide Partners Presentation
Worldwide Partners Presentation
 
Apr1 Laurel Highlands_Molly Foley
Apr1 Laurel Highlands_Molly FoleyApr1 Laurel Highlands_Molly Foley
Apr1 Laurel Highlands_Molly Foley
 
Tagga social+mobile
Tagga social+mobileTagga social+mobile
Tagga social+mobile
 
CSUN Mobile Library by Helfer Woodley Altmanfinal
CSUN Mobile Library by Helfer Woodley AltmanfinalCSUN Mobile Library by Helfer Woodley Altmanfinal
CSUN Mobile Library by Helfer Woodley Altmanfinal
 
Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)Introduction to Social Media (AUM Social Media Conference)
Introduction to Social Media (AUM Social Media Conference)
 
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
MAPexpo 2012 - Eric Prugh (Director Solutions Consulting, ExactTarget)
 
Tinyade
TinyadeTinyade
Tinyade
 
Create Faire - Morning Keynote
Create Faire - Morning KeynoteCreate Faire - Morning Keynote
Create Faire - Morning Keynote
 
Online engagement examples
Online engagement examplesOnline engagement examples
Online engagement examples
 
Facebook Israel Demographics
Facebook Israel DemographicsFacebook Israel Demographics
Facebook Israel Demographics
 
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...
Dolphin Browser - 10 Million Users: Lessons Learned and How to Prepare Your A...
 
Learning From Luther: The 2nd Mobile Revolution
Learning From Luther: The 2nd Mobile RevolutionLearning From Luther: The 2nd Mobile Revolution
Learning From Luther: The 2nd Mobile Revolution
 
Einstein finalist.nl
Einstein finalist.nlEinstein finalist.nl
Einstein finalist.nl
 
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011
Inspiratiemiddag_Vincent_Everts_Finalist generatie_einstein_komt_eraan_07042011
 
J term11 day 3 - Facebook
J term11 day 3 - FacebookJ term11 day 3 - Facebook
J term11 day 3 - Facebook
 
The Evolving Online Consumer
The Evolving Online ConsumerThe Evolving Online Consumer
The Evolving Online Consumer
 
low cost marketing
low cost marketinglow cost marketing
low cost marketing
 
Communication in Today's World
Communication in Today's WorldCommunication in Today's World
Communication in Today's World
 

Más de EverTrue

Development Associates at Syracuse University
Development Associates at Syracuse UniversityDevelopment Associates at Syracuse University
Development Associates at Syracuse UniversityEverTrue
 
Five Lessons Fundraisers Can Learn From Sales Executives
Five Lessons Fundraisers Can Learn From Sales ExecutivesFive Lessons Fundraisers Can Learn From Sales Executives
Five Lessons Fundraisers Can Learn From Sales ExecutivesEverTrue
 
Fixing the Leaky Bucket at Oregon State
Fixing the Leaky Bucket at Oregon StateFixing the Leaky Bucket at Oregon State
Fixing the Leaky Bucket at Oregon StateEverTrue
 
Advancement in the Subscription Economy at OSU
Advancement in the Subscription Economy at OSUAdvancement in the Subscription Economy at OSU
Advancement in the Subscription Economy at OSUEverTrue
 
Digital Development Officers at K-State: How Kansas State is connecting with ...
Digital Development Officers at K-State: How Kansas State is connecting with ...Digital Development Officers at K-State: How Kansas State is connecting with ...
Digital Development Officers at K-State: How Kansas State is connecting with ...EverTrue
 
Storytelling Secrets at Mizzou: How Crafting Better Stories Can Help Frontlin...
Storytelling Secrets at Mizzou: How Crafting Better Stories Can Help Frontlin...Storytelling Secrets at Mizzou: How Crafting Better Stories Can Help Frontlin...
Storytelling Secrets at Mizzou: How Crafting Better Stories Can Help Frontlin...EverTrue
 
Activating the Giving Funnel with Wilbraham & Monson Academy
Activating the Giving Funnel with Wilbraham & Monson AcademyActivating the Giving Funnel with Wilbraham & Monson Academy
Activating the Giving Funnel with Wilbraham & Monson AcademyEverTrue
 
Digital Gift Officer Programs
Digital Gift Officer ProgramsDigital Gift Officer Programs
Digital Gift Officer ProgramsEverTrue
 
Using Social Media to Amplify Prospect Discovery and Qualification
Using Social Media to Amplify Prospect Discovery and QualificationUsing Social Media to Amplify Prospect Discovery and Qualification
Using Social Media to Amplify Prospect Discovery and QualificationEverTrue
 
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco..."That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...EverTrue
 
Leadership Giving in Higher Ed
Leadership Giving in Higher EdLeadership Giving in Higher Ed
Leadership Giving in Higher EdEverTrue
 
Playing the Long Game: Re-Thinking Fundraising from the Top Down
Playing the Long Game: Re-Thinking Fundraising from the Top DownPlaying the Long Game: Re-Thinking Fundraising from the Top Down
Playing the Long Game: Re-Thinking Fundraising from the Top DownEverTrue
 
7 Secrets to Stellar Volunteer Management
7 Secrets to Stellar Volunteer Management7 Secrets to Stellar Volunteer Management
7 Secrets to Stellar Volunteer ManagementEverTrue
 
Flipping the Pyramid with Kansas State - CASE D6
Flipping the Pyramid with Kansas State - CASE D6Flipping the Pyramid with Kansas State - CASE D6
Flipping the Pyramid with Kansas State - CASE D6EverTrue
 
5 Social Strategies Shaking Up the Pyramid
5 Social Strategies Shaking Up the Pyramid5 Social Strategies Shaking Up the Pyramid
5 Social Strategies Shaking Up the PyramidEverTrue
 
Winning Strategies: Turning Engaged Fans Into Donors
Winning Strategies: Turning Engaged Fans Into DonorsWinning Strategies: Turning Engaged Fans Into Donors
Winning Strategies: Turning Engaged Fans Into DonorsEverTrue
 
The Digital Advancement Office of the Future: Williams College & EverTrue
The Digital Advancement Office of the Future: Williams College & EverTrueThe Digital Advancement Office of the Future: Williams College & EverTrue
The Digital Advancement Office of the Future: Williams College & EverTrueEverTrue
 
How the Digital Revolution Can Reverse Declining Alumni Participation
How the Digital Revolution Can Reverse Declining Alumni ParticipationHow the Digital Revolution Can Reverse Declining Alumni Participation
How the Digital Revolution Can Reverse Declining Alumni ParticipationEverTrue
 
Webinar: The Changing Donor
Webinar: The Changing DonorWebinar: The Changing Donor
Webinar: The Changing DonorEverTrue
 
15 Nonprofits #CrushingIt on Social Media
15 Nonprofits #CrushingIt on Social Media15 Nonprofits #CrushingIt on Social Media
15 Nonprofits #CrushingIt on Social MediaEverTrue
 

Más de EverTrue (20)

Development Associates at Syracuse University
Development Associates at Syracuse UniversityDevelopment Associates at Syracuse University
Development Associates at Syracuse University
 
Five Lessons Fundraisers Can Learn From Sales Executives
Five Lessons Fundraisers Can Learn From Sales ExecutivesFive Lessons Fundraisers Can Learn From Sales Executives
Five Lessons Fundraisers Can Learn From Sales Executives
 
Fixing the Leaky Bucket at Oregon State
Fixing the Leaky Bucket at Oregon StateFixing the Leaky Bucket at Oregon State
Fixing the Leaky Bucket at Oregon State
 
Advancement in the Subscription Economy at OSU
Advancement in the Subscription Economy at OSUAdvancement in the Subscription Economy at OSU
Advancement in the Subscription Economy at OSU
 
Digital Development Officers at K-State: How Kansas State is connecting with ...
Digital Development Officers at K-State: How Kansas State is connecting with ...Digital Development Officers at K-State: How Kansas State is connecting with ...
Digital Development Officers at K-State: How Kansas State is connecting with ...
 
Storytelling Secrets at Mizzou: How Crafting Better Stories Can Help Frontlin...
Storytelling Secrets at Mizzou: How Crafting Better Stories Can Help Frontlin...Storytelling Secrets at Mizzou: How Crafting Better Stories Can Help Frontlin...
Storytelling Secrets at Mizzou: How Crafting Better Stories Can Help Frontlin...
 
Activating the Giving Funnel with Wilbraham & Monson Academy
Activating the Giving Funnel with Wilbraham & Monson AcademyActivating the Giving Funnel with Wilbraham & Monson Academy
Activating the Giving Funnel with Wilbraham & Monson Academy
 
Digital Gift Officer Programs
Digital Gift Officer ProgramsDigital Gift Officer Programs
Digital Gift Officer Programs
 
Using Social Media to Amplify Prospect Discovery and Qualification
Using Social Media to Amplify Prospect Discovery and QualificationUsing Social Media to Amplify Prospect Discovery and Qualification
Using Social Media to Amplify Prospect Discovery and Qualification
 
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco..."That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...
"That Good Old Baylor (Pipe)line" - Using social media to fuel prospect disco...
 
Leadership Giving in Higher Ed
Leadership Giving in Higher EdLeadership Giving in Higher Ed
Leadership Giving in Higher Ed
 
Playing the Long Game: Re-Thinking Fundraising from the Top Down
Playing the Long Game: Re-Thinking Fundraising from the Top DownPlaying the Long Game: Re-Thinking Fundraising from the Top Down
Playing the Long Game: Re-Thinking Fundraising from the Top Down
 
7 Secrets to Stellar Volunteer Management
7 Secrets to Stellar Volunteer Management7 Secrets to Stellar Volunteer Management
7 Secrets to Stellar Volunteer Management
 
Flipping the Pyramid with Kansas State - CASE D6
Flipping the Pyramid with Kansas State - CASE D6Flipping the Pyramid with Kansas State - CASE D6
Flipping the Pyramid with Kansas State - CASE D6
 
5 Social Strategies Shaking Up the Pyramid
5 Social Strategies Shaking Up the Pyramid5 Social Strategies Shaking Up the Pyramid
5 Social Strategies Shaking Up the Pyramid
 
Winning Strategies: Turning Engaged Fans Into Donors
Winning Strategies: Turning Engaged Fans Into DonorsWinning Strategies: Turning Engaged Fans Into Donors
Winning Strategies: Turning Engaged Fans Into Donors
 
The Digital Advancement Office of the Future: Williams College & EverTrue
The Digital Advancement Office of the Future: Williams College & EverTrueThe Digital Advancement Office of the Future: Williams College & EverTrue
The Digital Advancement Office of the Future: Williams College & EverTrue
 
How the Digital Revolution Can Reverse Declining Alumni Participation
How the Digital Revolution Can Reverse Declining Alumni ParticipationHow the Digital Revolution Can Reverse Declining Alumni Participation
How the Digital Revolution Can Reverse Declining Alumni Participation
 
Webinar: The Changing Donor
Webinar: The Changing DonorWebinar: The Changing Donor
Webinar: The Changing Donor
 
15 Nonprofits #CrushingIt on Social Media
15 Nonprofits #CrushingIt on Social Media15 Nonprofits #CrushingIt on Social Media
15 Nonprofits #CrushingIt on Social Media
 

Último

Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxVishalSingh1417
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhikauryashika82
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxAmanpreet Kaur
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesCeline George
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...Nguyen Thanh Tu Collection
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Association for Project Management
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...christianmathematics
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 

Último (20)

Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in DelhiRussian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
Russian Escort Service in Delhi 11k Hotel Foreigner Russian Call Girls in Delhi
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 

Mobile Alumni Engagement for Independent Schools

  • 1. Brent  Grinna Founder  &  CEO @brentgrinna April  2011
  • 2. I’m  Brent  Grinna Brent  Grinna,  Founder  &  CEO Harvard  MBA Brown  University  BA Vice  President  of  Brown  Club  of  Chicago April  2011
  • 3. 1981 1981 April  2011
  • 4. 30  Years  Later 2011 April  2011
  • 5. Mobile  is  the  Next  Wave Source:  Mary  Meeker,  Mobile  Internet  Report April  2011
  • 6. Mobile  Compu4ng  Will  Win  in  2011 Source:  Mary  Meeker,  Mobile  Internet  Report April  2011
  • 7. Mobile  Changes  Everything... http://www.youtube.com/watch?v=CeVn6_iwtJQ April  2011
  • 8. Mobile  Surpassing  Desktop  Soon... Source:  Mary  Meeker,  Mobile  Internet  Report April  2011
  • 9. The  Way  Teens  Communicate... 11%  E-­‐mail  Friends   Daily 54%  Text  Friends  Daily But  general  stats  don’t   always  reflect  YOUR   demographic Source:  Pew  Internet  Research April  2011
  • 10. It’s  Not  Just  Kids April  2011
  • 11. How  We  Share... iPhone  4  is  #1  Camera  in  Flickr  Community April  2011
  • 12. iPod  vs.  iPhone  vs.  iPad April  2011
  • 13. Android  Has  Arrived April  2011
  • 14. Every  Part  of  Our  Life April  2011
  • 15. Pandora http://www.youtube.com/watch?v=gTYuiymeKuY April  2011
  • 16. Instagram Launched  in   October  2010 >  3mm  Users 4mm  Photos/Week April  2011
  • 17. Yelp 27%  of  Yelp   searches   conducted  via   mobile  app April  2011
  • 18. Blue  Nile 25%  of  Blue  Nile   traffic  via  mobile $250,000   engagement  ring   purchased  via  app April  2011
  • 19. LinkedIn Mobile  forces  cleaner   design  due  to  less   screen  “real  estate” April  2011
  • 20. WebMD On-­‐the-­‐go  health   reference  has  been   downloaded  >  3   million  times April  2011
  • 21. WHERE 4  million  active  users  /   month  with  access  to   >120,00  merchants Acquired  by  Ebay  in   April  2011 April  2011
  • 22. EverTrue:  1st  Alumni-­‐Specific  Mobile  App Brown  Alumni  Connect  live  for  iOS  and  Android 85%  of  alumni  users  updated  e-­‐mail  address High  young  alumni  adoption:  53%  of  users   App  Download  Mix Alumni  Class  Year  Distribution April  2011
  • 23. What’s  Next? April  2011
  • 24. www.evertrue.com @brentgrinna @ever_true February  2011