Marketing experts are focusing on personalization because they say it’s a critical digital marketing strategy for delivering first-class visitor and customer experiences. But are companies actually putting personalization to use, are they using the best approaches, and are they benefiting from these efforts? Evergage, in collaboration with Researchscape International, recently conducted its annual Trends in Personalization survey of B2B and B2C organizations. Don’t miss this chance to get exclusive access to findings on personalization trends to use for benchmarking and strategic planning for your organization.

1. TRENDS IN
PERSONALIZATION
of marketers plan to
increase budget for
personalization
in the next year
up from 35% last year
believe that their prospects
or customers expect a
personalized experience
of marketers agree that
personalization helps advance
customer relationships
2017 Trends in Personalization Survey Report
The report is based on a 2017 survey of 206 B2B
and B2C marketers across industries and company
sizes, conducted by Researchscape International.
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ATTITUDES
INVESTMENT AND RESULTS
Websites
Mobile Apps
Email
72% 57%
18%
TACTICS
of respondents believe
personalization should be a
greater priority in their
organizations
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http://bit.ly/2017-Personalization-Trends
2017
96%
believe that, on average,
marketers are not getting
personalization right
55%
88%
believe that personalization
should be a bigger priority
in their business
up from 64% last year
73%
46%
of organizations have
personnel focused on
personalization
59%
38%
of marketers using
personalization report a
measurable lift in results
88%
say it is a full-time
responsibility
of marketers using rule-based
personalization
of marketers using both methods
of marketers using machine learning/
algorithmic personalization
53% report a lift greater than 10%
10% report a lift greater than 30%
Mobile Websites
28%
Email
65%
Homepage
58%
Recommendations
58%
Personalization Across Channels
Personalization Campaign Types
Machine Learning
of marketers not using
machine learning/algorithmic
plan to in the next year
67%
20%
13%
32%
Improved Customer
Experience
Marketers Report Benefits
Increased Visitor
Engagement
Increased
Conversion Rates
63% 61% 57%