the Choqoa marketing presentation as it was given on the ICTLoket event: "Wie maakt het verschil ten opzichte van de concurrentie via zijn website?"

4. OVER

5. PASSIE, OBSESSIE, MISSIE

6. My Passion

8. My Passion

10. Barhunter, evangelist + sharing & sales

13. What I’m Using to Promote It

20. Channel tactics phase 1 Content Hosting Long form Long term Claim authority Google Juice (Flickr & YouTube – Reach & SEO) Content Distribution Short form Instant & Responsive Install Notoriety Traffic driver Network & people

21. Channel tactics phase 2 Content Distribution Short form Instant & Responsive Install Notoriety Traffic driver Network & people Content Hosting Long form Long term Claim authority Google Juice Content Tagging Events & announcements Semi Instant Install Presence Probing Network & people Int’l audience Food Professionals Continuous Search & Monitoring Lead generation Local Audience Foodies Track network fx (shared friends & RSVP’s) Personal Approach Shopping lead & conversion Network effect New local audience (geek) Customer service People who are less on FB

22. MOMENTS OF TRUTH

23. What I’m Using to Promote It

25. Examples

27. Examples

28. Examples

29. Pray For ‘Social Currency’

30. Examples

31. What I’m Doing With It

32. Examples

33. Examples

34. Mingle

35. How my passion designs my business

36. How my passion designs my business

37. How my passion designs my business

38. How my passion designs my business

39. How my passion designs my business

46. LEARNINGS

47. What I’m Using to Promote It

49. A Ripple Effect

53. Lose Control vs. Loose control

54. The Golden Circle what how why