The C-MD students 2010 will work on Choqoa as their marketing case.
Together we will think for 3 months of ways to distribute the Choqoa passion, create shareable stories, experiences and currencies, and eventually think of how you can scale passion. This is the presentation used to kickoff the project, it will be lots of fun!
28. Content Distribution Short form Instant & Responsive Install Notoriety Traffic driver Network & people Content Hosting Long form Long term Claim authority Google Juice Content Tagging Events & announcements Semi Instant Install Presence Probing Network & people Int’l audience Food Professionals Continuous Search & Monitoring Lead generation Local Audience Foodies Track network fx (shared friends & RSVP’s) Personal Approach Shopping lead & conversion Network effect New local audience (geek) Customer service People who are less on FB
Help to bring you back to the source of chocolate, because we don’t know or understand cacao. (the 16th century drawing depicts cacao pods in the three rather than on the tree)
Create awareness and save the amazing varieties in beans, just like wine coffee etc, and start to appreciate the intrinsic richness of taste, flavours and aromas
The past: where did it go wrong? It went downhill in the mid 19th century when we dropped the centuries long tradition of drinking chocolate and changed to eating chocolate (blame the Dutch inventor Van Houten for this)
The Present: chocolate as a disconnected product If it is brown and it melts we call it chocolate (praline, bonbon, confections, candy, cakes,...) Many occasions & emotions – but we don’t have the criteria to help us judge on quality anymore
The Future? there are plenty of other foods for which we do have an idea of varying quality in source material, passion of making, differences in price, etc...
The Future? there are plenty of other foods for which we do have an idea of varying quality in source material, passion of making, differences in price, etc...
For now I invite you to take a little piece of my passion with you, and I hope to see you soon again! http://www.Choqoa.com http://www.Choqoa.com/shop http://www.Twitter.com/Choqoa http://www.FaceBook.com/Choqoa
