1. Welcome to the Evisors Webinar
Visit us online at www.evisors.com
Careers in Marketing
featuring
Nicholas de Wolff
Hosted by: Career Advisors on Demand..com/webinars

2. Careers in Marketing
I. About Nicholas
II. Overview of the Industry
III. How to Research the Industry
IV. Attributes of a Good Marketer
V. What are Firms Looking For?
VI. What to Expect in the Interview
VII.Q&A
Hosted by: Career Advisors on Demand..com/webinars

3. About Nicholas
• Founder of Nicholas de Wolff & Associates, a
strategic consultancy
• Previous roles include:
– Chief Marketing Officer at Thomson/Technicolor
– Vice President and Chief Strategist at Dream Theater Inc.
• 20+ years of experience across the marketing
industry
Hosted by: Career Advisors on Demand..com/webinars

4. Careers in Marketing
I. About Nicholas
II. Overview of the Industry
III. How to Research the Industry
IV. Attributes of a Good Marketer
V. What are Firms Looking For?
VI. What to Expect in the Interview
VII.Q&A
Hosted by: Career Advisors on Demand..com/webinars

5. Overview of the Industry
• Is Marketing an industry?
• Perception, reality, and potential
• The current paradigm shift
Hosted by: Career Advisors on Demand..com/webinars

6. Careers in Marketing
I. About Nicholas
II. Overview of the Industry
III.How to Research the Industry
IV. Attributes of a Good Marketer
V. What are Firms Looking For?
VI. What to Expect in the Interview
VII.Q&A
Hosted by: Career Advisors on Demand..com/webinars

7. How to Research the Industry
• Events
• LinkedIn
• Google Alerts
• Quora
• Facebook
• Crunch Base
• Sector publications
• Non-sector success stories
Hosted by: Career Advisors on Demand..com/webinars

8. Careers in Marketing
I. About Nicholas
II. Overview of the Industry
III. How to Research the Industry
IV.Attributes of a Good Marketer
V. What are Firms Looking For?
VI. What to Expect in the Interview
VII.Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7

9. Attributes of a Good Marketer
• Foresight
• Independence
• Self-everything
• Hindsight
• Awareness
• Narrative
• Discernment
• Confidence
• Humility
• Intelligence
• Passion
• Sense of Humor
Hosted by:See the rest at evisors.com/webinars/webinar/7

10. Careers in Marketing
I. About Nicholas
II. Overview of the Industry
III. How to Research the Industry
IV. Attributes of a Good Marketer
V. What are Firms Looking For?
VI. What to Expect in the Interview
VII.Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7

11. What are Firms Looking For?
• Answers to questions they have not yet formulated
• Increased revenues
• More clients/customers
• Stronger visibility
• Increased market share
• Security
• Comfort
• Growth potential
Hosted by:See the rest at evisors.com/webinars/webinar/7

12. Careers in Marketing
I. About Nicholas
II. Overview of the Industry
III. How to Research the Industry
IV. Attributes of a Good Marketer
V. What are Firms Looking For?
VI.What to Expect in the Interview
VII.Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7

13. What to Expect in the Interview
• Identity Challenge
• Judgment
• Questions
• Opportunities
• Frustration
• Disconnection
Hosted by:See the rest at evisors.com/webinars/webinar/7

14. Careers in Marketing
I. About Nicholas
II. Overview of the Industry
III. How to Research the Industry
IV. Attributes of a Good Marketer
V. What are Firms Looking For?
VI. What to Expect in the Interview
VII.Q&A
Hosted by:See the rest at evisors.com/webinars/webinar/7

15. Q&A
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16. Questions & Answers
Question 1:
What are the tips/tricks in positioning
yourself to companies as an international
student?
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17. Questions & Answers
Question 2:
Have the qualities of a marketer changed or
are they the same compared to 10 years
ago?
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18. Questions & Answers
Question 3:
What should I focus on within college if I
want to make myself more attractive for a
marketing role?
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19. Questions & Answers
Question 4:
Looking at your career over the past 20
years, what has interested you the most in
pursuing a career in marketing?
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20. Thanks for Joining!
Book your session with Nicholas at
www.evisors.com/expert/788
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