Ewa Campbell - a visual representation of the career.

1. A visual representation of my career
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Skills and
expertise
Key projects
About me Career history Other projects
Welcome
Looking for a
second opinion?
Ewa Campbell

2. Welcome.
I’m Ewa and I’m glad you stopped by – here’s my career story.
My marketing journey started in B2C where I was running
consumer campaigns for FMCG brands. Here’s where my passion
for brands and communities was originated. A few years later I
entered the B2B world, and never looked back. Throughout the
years I led the marketing functions of a wide variety of businesses,
ranging from start-ups, established companies to FTSE100.
As my career progressed, responsibilities started reaching
beyond traditional marketing — spanning technology, integrated
marketing and analytics, growth and measurable impact. I have
helped companies carry out digital transformations, implementing
the strategy, technology and operations that have allowed them to
increase customer value, improve their efficiencies, and open up
new business areas.
I am a practitioner and huge advocate of inbound marketing
methodology, utilising digital disciplines, such as SEO, content
marketing, social media marketing, SEM and PPC, email marketing
and automation, and account-based marketing.
My biggest passion has always been building, inspiring and
developing talented teams. I am committed to innovation, creativity
and diversity, and a firm believer that great teams can achieve
anything they put their minds to. In my spare time, I run a mentorship
program that helps junior marketers grow their careers.
I love sharing my knowledge and experience. I regularly speak at
industry events and participate in B2B marketing roundtables.
About me
Connect with me on
Ewa Campbell
15+ years
Expertise in B2B
and B2C markets
13+ years
Community/events/
subscription marketing
5+ years
Digital transformation
experience
10+ years
People
management
5+ years
Marketing
speaker
3x
Integrated marketing
tech implementation

3. Connect with me on
Ewa Campbell
Online/offline
marketing skills
Skills and expertise
2013 2014 2015 2016 2017 2018 2019 2020
Marketing technology & CRM management
Web development & CMS
Brand management
Community build & engagement
Demand generation
Content marketing & digital publishing
Multi-channel campaign management
SEO, PPC & analytics
E-marketing & automation
Social media management
Account-based marketing
Creative design
Advertising & PR
Budget management & planning
Team leadership

4. Connect with me on
Ewa Campbell
Skills and expertise
• HubSpot Software & CRM
• Salesforce CRM
• Microsoft Dynamics CRM
• ClickDimentions Automation Software
• Adestra Email Software
• Magento eCommerce
• Eventbrite
• EventsCase
• WordPress
• Webflow
• Moz Pro for SEO
• Hootsuite for Social Media
• Google Adwords
• Google Web Analytics
Technology skills
• Masters in Marketing Management
• Training IDM Diploma in Direct &
Digital Marketing
• Finance for Non-Finance Managers
Master Course
• HubSpot Marketing Software Certification
• Inbound Marketing Certification
• Content Marketing Certification
• All-New Social Media Certification
• Sales Enablement Certification
• Advanced Email Certification
• SEO Advanced Training
• Designing your Brand
• Google Analytics and PPC
• Master High-Impact Writing
• Executive Presentation Skills
Training and
courses
Personal characteristics
ANALYTICAL COMPETITIVE
GOAL-ORIENTATED
ACHIEVEMENT-DRIVEN
ACCOUNTABLE
SOCIABLE
TRUSTWORTHY
RESPECTED FOCUSED
INSPIRING
MOTIVATING
FRIENDLY
STRATEGIC FLEXIBLE TEAM PLAYER
VISIONARY
DEDICATED AMBITIOUS
PASSIONATE
DETERMINED
COOPERATIVE
PRODUCTIVE
LEADER
CREATIVE
COMPASSIONATE
LOYAL
COMMITTED
PROFESSIONAL
SELF-MOTIVATED
STRONG COMMUNICATOR
ENTHUSIASTIC
EFFICIENT
ORGANISED

5. Career history
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Ewa Campbell
CMO,
GovNet Communications
2019 – Present
GovNet runs exhibitions, conferences, forums and
training courses for the public sector attracting over
350k visitors annually.
Since joining GovNet, my objective has been to transform the marketing
practice from a traditional supporting function to a critical, agile and
data-driven practice that has a seat at the table.
I was responsible for GovNet’s digital marketing transformation - the
vision and roadmap of how digital media and technology will transform
customer brand experience and marketing communications across the
customer lifecycle. I also oversee the whole marketing function across 5
business units and 650 products, implementing marketing plans, sales
enablement strategies, and customer experience and retention programs.
Key achievements:
• Developed and Implemented a fully integrated sales and marketing
technology (HubSpot) and data solutions
• Introduced and implemented new inbound marketing strategies and
community programs
• Designed content-led campaigns that significantly improved lead
generation, engagement and conversion rates
• Implemented new customer insight strategies that produce clear
findings and recommendations for community building and effective
cross-channel communications with target audiences and customers
• Redesigned and launched new websites across all products
• Introduced new demand generation practices and tools
• Redesigned marketing reporting, ensuring demonstrable ROI on
marketing spend
• Introduced a Marketing Academy concept to both train and share
best practices amongst the teams

6. Global Marketing Director,
Internet Of Business
2018 - 2019
Internet of Business is a community of leading
enterprises representing multiple sectors brought
together through live events and a digital platform.
I was hired to drive and oversee the development of events marketing
and subscription strategies on a global level.
I managed marketing, editorial, delegate sales, web, CRM and technology
teams to implement programs and best practise that deliver brand
recognition and loyalty and increase company sales.
Key achievements:
• Developed a global marketing strategy introducing new digital
initiatives that achieved brand and commercial objectives
• Implemented fully integrated and high performing marketing
technology (HubSpot and CRM Dynamics)
• Developed CRM procedures and practices; responsible for
implementing GDPR compliant processes
• Redesigned content marketing, lead generation/management and
social media strategies to increase engagement, conversion rates,
and drive brand loyalty
• Led the editorial and content marketing teams to develop long-term
themes attracting attention and generating market awareness
and interest
• Developed the data and insight-driven CRM strategy to increase
customer conversion and retention
• Restructured multi-functional teams to enable successful new
strategy implementation
• Set up the company’s training academy and personal development
plans, driving innovation and best practice
• Owned and managed marketing and operational budgets
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Ewa Campbell
Career history

7. CMO,
LSX
2015 - 2018
LSX is a global expert network of senior executives
offering a programme of high-level conferences and
networking events, research and insight, and
bespoke initiatives.
I joined the leadership team at LSX to drive the overall business
marketing and community strategy, including brand management,
community acquisition and retention, events, virtual offering, inbound
and content.
I was responsible for implementation of new marketing technology,
automation programs, best practices and management of marketing,
data and content teams.
Key achievements:
• Developed and oversaw the implementation of the overall business
marketing strategy
• Set up the marketing, content and data functions from scratch
• Implemented and maintained marketing technology
(HubSpot and SalesForce)
• Owned community building initiatives to grow member and
customer base, and increase engagement levels through regular,
persona relevant content
• Managed the communication strategy for all inbound channels,
including social, email, blog, SEO and PPC, landing pages and
online advertising
• Optimised the marketing automation strategy including lead nurture
and conversion processes through email, content and social
• Built and managed the social media presence, identifying new ways
to engage and reach target buyers
• Developed and measured key metrics around the business, including
user acquisition, conversion rates, engagement rates, satisfaction and
renewal rates
• Set up a recruitment process, built teams and created structured
training and development programs
Connect with me on
Ewa Campbell
Career history

8. Connect with me on
Ewa Campbell
Key projects
Product awareness and growth
LSX World Congress has become a
premier conference for leaders in life
sciences investment, technology, business
and strategy. After joining LXS I was
responsible for scaling the event in its
second year. The key objectives were
to increase delegate attendance and
secure high delegate retention rate,
increase customer satisfaction and NPS
score, generate sales qualified leads
contributing to sponsorship revenue and
increase overall brand awareness.
I introduced a fully integrated marketing
campaign consisting of new inbound
activities combined with traditional
channels. Top results came from
combined efforts across e-Marketing,
direct mail, PPC and social media.
I introduced a content marketing
campaign that met the needs of each
target persona and their customer
journey stage, and utilised this to drive
awareness, engagement and generate
quality leads. I developed highly engaging
loyalty programs for different personas
consisting of all-year-round benefits and
on-the-day perks and initiatives.
I engaged in several PR and media
activities and utilised content techniques to
increase brand awareness as well as deliver
new delegates, speakers and sales leads.
I designed a separate content marketing
campaign to generate and nurture
sponsorship sales leads. I implemented
a number of lead capture tools across
the website and social channels and used
automation to keep the leads warm.
I integrated a personalised and fully
integrated video strategy into the sales
communication program. And I teamed
up with the sales group on optimising the
proposition and communication efforts
across the customer lifecycle.
Finally, I utilised the newly implemented
smart marketing technology (HubSpot)
to monitor engagement at every customer
touchpoint and optimise campaign’s
results and resources in real-time.
Results
350% increase in LinkedIn
engagement
63% enquiry form
submission rate
28% web traffic via social
media
39% delegate bookings from
event brochures
40+ positive PR coverage
pieces 10x website traffic on
previous year
3% increase in NPS score 11000+ new social media
followers
20+ premium content assets 3500+ new inbound prospects
26% retention rate 500+ qualified leads through
webinars only
27% contribution to
sponsorship revenue 20% shorter sales cycle
85% increase in delegate
sales 451% increase in sales qualified
leads
Campaign optimisation
Numbers
Brand awareness
17% delegate conversion
through automation
25% delegate bookings from
content assets
730% ROI on online advertising
1 fully integrated and
personalised website

9. Connect with me on
Ewa Campbell
Key projects
New marketing technology
implementation
Strategic planning and implementation
of a marketing technology roadmap was
one of my main objectives at GovNet. A
few key legacy challenges included a lack
of visibility with sales, lack of support
and system integration issues between a
number of legacy providers.
At the same time, I was in the process
of onboarding new inbound marketing
strategies and needed a platform to truly
connect various digital activities, so I also
looked into marketing automation that
would live on the same seamless platform.
After months of planning and testing,
GovNet successfully moved to HubSpot.
I worked with marketing and sales
Leaders to implement a measurable
lead generation strategy. We developed
different lead scoring for sales and
developed new processes around this,
including a clear follow-up strategy. To
drive inbound campaigns, we pulled
together lots of research on our key
personas and key accounts, and had the
entire company looking into inbound
best practices.
I worked with the teams on
implementing highly engaging content
marketing strategy to drive awareness,
engagement and conversion.
More sales qualified leads
After fully integrating all marketing and sales systems we started building
and defining lead scoring and grading for new accounts in collaboration
with sales. Increased efforts and quality in lead generation funnel gained
traction quickly, securing a 27% increase in new sales leads within strategic
accounts in the first 6 months. This more data-orientated approach
has fed into the ongoing evaluation to uphold quality, by using nurture
programs to push visitors to sales qualified leads and new customers.
Stronger client focus
Following implementation the new marketing function was working
with hundreds of different newsletters and a lot of content. The system
connected marketing efforts across all channels and provided a stronger
holistic view and influenced revenue on all activities. The sales team
reduced cold calling significantly and gained in-depth customer insight
that enabled smarter and more effective sales calls. The marketing team
members were able to optimise their efforts to maximise business impact.
Time to market and execution
The implementation enabled us to optimise resources, including saving
time by automating manual tasks, reducing marketing costs through
better-targeted campaigns and integrating with key marketing and sales
tools. The new system freed marketers’ time to think about the actual
campaign strategy rather than the execution. New marketing dashboards
reported on marketing influenced revenue which enabled teams to
maximise results and ROI.
Results

10. Connect with me on
Ewa Campbell
Other Projects
I’m passionate about
sharing my knowledge
and lessons learned with
other marketers. I regularly
speak at industry events,
such as European CMO
Summit, EventsEvents or
International Confex, and
take part in webinars/
roundtables/ discussion
panels.
I host the ‘Future of
Event Marketing’ Meetup
Group for the event
marketers interested in
the latest digital trends
and technology.
Knowledge
sharing &
networking
I run a ‘Super-Size Me!’
mentorship program
designed to improve
performance, influence
and careers of junior
marketing executives.
Mentoring and
scaling marketers
EventsEvents
Public speaking/
roundtables/
webinars
CMO Summit
Flume Chats
Together with Virgin StartUp I
guide entrepreneurs to help them
achieve business goals and realise
their potential.
Advising
Training
I provide businesses with the key stills and knowledge
to excel at driving virtual and hybrid events.

11. Connect with me on
Ewa Campbell
Looking
for a
second
opinion?
Ewa has an incredible depth
of understanding on all
marketing channels and the
tech needed to make a multi-
channel marketing strategy
a success. She’s awesome
to work with and I learnt so
much from her approach.”
James Tucker, Chief
Operating Officer, GovNet
“
Ewa is an absolute pleasure
to work with. We have
worked together for the
last 18 months to bring in
HubSpot and implement
an Inbound Strategy across
the Group. Ewa brought a
wealth of experience and
knowledge to the project
which ensured its success.
Ewa has built up a great
relationship with the entire
team at Digital 22 and we
look forward to working
together in the future.”
Caroline Sibley, Solutions
Manager, Digital 22
“
Ewa is the best marketing
manager I have worked with
in my career. A genuinely
creative individual who can
think outside the box to
over-deliver, she has been
key to strategy and growth
in the series this year. Her
work-ethic is unmatched
and her ability to transform
analytics and data into true
marketing insight is has
been very impressive. She is
especially skilled in driving
value via PR and social
channels.”
Dominic Halpin, Head of
Sales, Informa Tech
“
I had the privilege of reporting
into Ewa, an inspirational
leader and role model. Ewa is a
driving force behind marketing
innovation, quality strategies and
plans, best practice and success.
Her work ethic is unmatched,
and her ability to manage
multiple projects and teams is
awe-inspiring.
A marketing guru, a mentor
and a friend, Ewa is passionate,
kind, enthusiastic and incredibly
supportive. She is dedicated
to educating and uplifting
employees to enable all teams
over-deliver on targets and grow
into thought professionals in
their area. Ewa is exceptionally
generous, often giving up her
time to support my career and
development, always happy
to share her experience and
expertise. I feel incredibly
privileged to of had the
opportunity to work with and
learn from such an incredible
marketer. Given a chance, I
would work for Ewa again?
Absolutely! With Ewa on your
team, everything is possible.”
Caylee Donaldson, Head of
Marketing, Internet of Business
Ewa is the very definition of a marketing leader. I know
very few people with her drive, zest for success and
comprehensive knowledge of marketing tech. Combined
with a strong understanding of business requirements, Ewa
designed and led processes and solutions that have helped
IoB grow. She also created a constructive environment
that enabled productivity, innovation, and positive
communication. Ewa always tackles the most difficult
situations with a positive attitude and the end result in mind.
She has a rare ability to inspire others to share her vision
and drive teams to give 100% and deliver only the best.
Her patience and willingness to support have motivated
me to do the best job I can. She knows how to bring the
best out of her teams. I will miss working with Ewa. I wish
her every success in her life and hope our career paths
will cross again.”
Arpita Srivastava, CRM and Data Manager,
Internet of Business
“
As our CMO, Ewa was instrumental in developing the
marketing framework and processes for which our
business relied upon for the first 4 years of its existence.
Ewa helped build our direct marketing and content
marketing capabilities that are still with us today. Ewa’s
strong campaign management and reporting combined
with her analytical and creative mind ensured she was a
valued member of the central management team.”
Neil Darks, Chief Executive Officer, LSX
“
I started working with Ewa
over eight years ago, and
her work ethic, creativity,
commercial, organizational
and leadership skills are
rare to find. Ewa has
always been consistent in
her professionalism and
her drive to deliver above
and beyond, no matter
what project or challenge
she takes on. Ambitious
and decisive, at the same
time as understanding and
supportive, she is someone
that many have loved being
managed and mentored by.
Ewa is constantly looking for
opportunities to learn and
invests in her and others’
personal and professional
development, making her
someone who is always
ahead when it comes
to marketing strategies.
Kind, friendly and open,
any business is lucky to
have Ewa as part of their
leadership team.”
Lucy Ashton, Managing
Director, US, Internet of
Business
“ “