The Only Educational Program on Pharmaceutical Meeting Planning Offering an Intimate & Interactive Setting Ideal for Networking and Learning. For more information, please visit: http://www.exlpharma.com/events/MPsummit

1. Register
Proudly by October 1st for
Presents:
6th Maximum Savings
Pharmaceutical
Meeting Planners’
Summit Compliantly Plan and Conduct Effective
Meetings with Fewer Resources
november 15-16, 2010
The Heldrich
new Brunswick, nJ The Only Educational Program
on Pharmaceutical Meeting Planning Offering
an Intimate & Interactive Setting ideal for Networking
and Learning
FS eaturing expert
peakerS from:
F eatured Presentations include:
CaSE STUDy: MERGInG MEETInG ELI LILLy CaSE STUDy:
DEPaRTMEnTS COMMUnICaTIOn OPTIMIZaTIOn
Pfizer, Merck, Novartis, Eli Lilly, Identifying, Selecting and Sharing the Best Maximizing Communication both
Practices from Two Different Meetings Internally and Externally for Transparent,
Roche, Millennium, Allergan, Departments and Successfully Integrating into Compliant and Effective Meeting Execution
Cephalon and more One Newly Structured Department Paula Meyers, Operations, Global
Tammy Feverston, Operations Lead, Customer Events, ELI LILLy & CO.
MERCK MEETInG SERVICES
WORKInG WITH PROCUREMEnT
Interactive Panel SOCIaL nETWORKInG
How Meeting Planners should be Utilizing
Successfully Collaborating with
Procurement to Streamline Meeting
Discussions by Social Networks to Optimize Exposure and Planning and Optimize Resources
Joseph Hopkins, Senior Director, Procurement
Develop Their Brand
Leading Experts on: Helen C. Kalorides, Meeting Management & Strategic Sourcing, aLLERGan
Consultant, ROCHE DIaGnOSTICS
EXTERnaL, PHySICIan-aTTEnDED
LEaRnInG FROM THE MEETInGS
RECESSIOn: The Impact of the STRaTEGIC MEETInGS ManaGEMEnT
Effectively and Compliantly Conducting
Recession on Meeting Budgets and Designing, Implementing and Complying with
Investigator, Speaker Training, Advisory
Conduct: What Worked and What Standard Guidelines for Planning, Conducting
Board and other Physician-Attended Meetings
Didn’t and Sourcing Meetings to Streamline Operations
Colleen Kenney, Senior Manager,
and Reduce Costs
TRaCKInG SPEnD: Improving Corporate Meetings & Conventions,
Cindy D’Aoust, Vice President, Shared Services
Capability to Accurately Budget, Cap MILLEnnIUM: THE TaKEDa
& Business Development, MaXVanTaGE
and Track Meeting Expenses through OnCOLOGy COMPany
Effective Process and Technology
Implementation Sponsors & Exhibitors
VIRTUaL anD HyBRID
MEETInGS: When Does it Make
Financial Sense to Implement
Virtual and/or Hybrid Meetings? To Register call 866-207-6528 or visit www.exlpharma.com/MPsummit

2. Dear Colleague,
ExL Pharma is pleased to present our 6th Annual Pharmaceu- Audience Profile
from 2009 Event
tical Meeting Planners’ Summit. Following a five year history
of delivering research-based educational programs and attracting
a balanced audience of both planners and suppliers, the 6th Sum-
mit continues to provide the industry with an intimate, relaxed set-
ting ideal for networking and learning. As we are still dealing with the
ramifications of the recession, the theme of this year’s meeting continues 5%
to be compliantly doing more with less. During these uncertain times,
the value of meetings becomes even more important but the resources with
which we have to work decrease. In addition, industry consolidation as well
as increasingly complex regulations at the state, federal and international lev- 23%
els are greatly impacting meeting operations. ExL Pharma’s 6th Meeting Plan- 44%
ners’ Summit continues to provide you with a forum to learn, share and discuss
various tools and techniques to effectively plan and conduct quality, compliant
meetings with fewer resources.
Sincerely,
28%
Kristen Hunter
Event Director
ExL Pharma | khunter@exlpharma.com
The Conference Is
Who Should Attend Also Of Interest To:
The conference is designed for Pharmaceutical, Biotechnology, Medical Device, Specialty Pharma, • Hotels/Resorts • Medical Education/
Generic Companies and any additional healthcare colleagues whose responsibilities include: • Convention Centers CME Providers
• Meeting & Event Planning/ • Convention/Trade • Travel Services • Convention & Visitors • Independent Meeting
Production/Management/ Show Planning Bureaus Planning Companies
• Speaker Training/Relations
Solutions/Services • Hotel Procurement/
• Corporate Events • Procurement, Strategic Sourcing/ • Travel & Event
Destination
• Meeting Operations • Exhibits Purchasing, Contracting Management Companies Management Companies
• Meeting Management • Conference/Event • Special Events • Travel Agencies • Speaker Training &
& Event Services Coordination • Congresses • Training Companies Management
Venue Information When making a reservation please contact the hotel directly and reference Group Reservation ID
#111780. Reservations must be made by Tuesday, October 22nd, 2010.
If you would like to book over the phone, please call 732-729-4670 and ask for Reservations, or email
The Heldrich your request heldrichreservations@benchmarkmanagement.com, and reference your group name and/or
Attendee Code.
10 Livingston Avenue
To make reservations online, go to www.TheHeldrich.com and select the BOOK NOW link. Select Group
New Brunswick, NJ 08901
Reservation, located along the top of the screen. Input your Attendee Code “#111780” and then click the
Tel: 866-609-4700 Attendee Login Button. This will bring you to your group specific page, listing some general information
Fax: 732-729-4672 about your group event and the hotel. Input your Arrival and Departure Dates and the number of guests and
then click Continue. Select your preferred Bed Type, fill in the appropriate Information Fields, and then click
www.theheldrich.com
Submit. The hotel cannot guarantee room types, but meet as many preferences/requests as possible.
Sponsorship and Exhibiting Opportunities – Maximize your Marketing Efforts
Do you want to spread the word about your organization’s solutions and services to potential clients who will be attending this event? Take advantage of the op-
portunity to exhibit, underwrite an educational session, host a networking event, or distribute promotional items to attendees. ExL Pharma will work closely with
you to customize a package that will suit all of your needs. To learn more about these opportunities, please contact:
Lucas Carrasco 212-400-6231 | lcarrasco@exlpharma.com
Advisory Board ExL Pharma thanks the members of the event advisory board for
their continued assistance with the development of the program:
Carol Collins, Stephanie Harris, Helen C. Kalorides, Doreen Pierre,
Manger, Meetings & Events, Director, Marketing, Meeting Management Consultant, Account Manager, Meeting Services,
MEDIMMUNE MAXVANTAGE ROCHE DIAGNOSTICS MERCK
To Register Call 866-207-6528 or visit www.exlpharma.com/MPsummit

3. Day OnE – Monday, november 15th
7:30 Registration Opens and Breakfast for Conference Participants 12:30 Lunch
CHAIRPERSON’S WELCOME AND OVERVIEW OF THE STATE OF INDUSTRY TRACK A - INTERNAL MEETINGS
8:30 Climbing out of a Recession: Working Better, Smarter and Faster 1:30 Executing Cost Effective Sales Meetings, Product Launches and
with Limited Resources Leadership Meetings
• How are companies conducting meetings differently while in a recession? Amy Doty, Strategic Meetings Industry Expert, formerly WYETH
• What analysis and lessons learned can we take so that next time the • Strategies for ensuring the meeting objectives are met cost-effectively
market turns we can handle it better? • Deriving the destination site and venue selection from the meeting type
REGULATION INTERPRETATION AND COMPLIANCE • What sites are best for which types of meetings?
9:00 Update on Federal and State Regulations and Strategies for • Examining demographics of attendees
Interpretation and Compliance • The impact of the meeting’s length on site selection
Richard F. Eschle, Director, Regulatory Compliance, NOVARTIS • Site requirements when booking a large internal meeting
• Interpreting the Sunshine Act and the impact on meeting conduct and spend • What competitor clauses should be defined in the hotel contract for
• Staying on top of and complying with state regulations, specifically which types of meetings
MA and VT
• Best practices and common obstacles when complying with PhRMA Code TRACK B - EXTERNAL, PHYSICIAN-ATTENDED MEETINGS
STRATEGIC MEETINGS MANAGEMENT 1:30 Effectively and Compliantly Conducting Investigator, Speaker
Training, Advisory Board and other Physician-Attended Meetings
9:45 Designing, Implementing and Complying with Standard Guidelines
for Planning, Conducting and Sourcing Meetings to Streamline Colleen Kenney, Senior Manager, Corporate Meetings & Conventions,
Operations and Reduce Costs MILLENNIUM: THE TAKEDA ONCOLOGY COMPANY
Cindy D’Aoust, Vice President, Shared Services & Business Development, • Complying with Sunshine Act and PhRMA Code when planning
MAXVANTAGE meetings for physicians
• The benefits of centralizing and streamlining sourcing • What types of spend and payment tracking needs to be in place
• Cross sharing data and best practices to align processes and better • Restrictions on for site selection and entertainment
track meeting spend • State regulations: Which state regulations have the greatest impact
• Outlining the different SMM models and what makes sense for which on meeting conduct
type of company • Evaluating the differences between educational and promotional
• Evaluating the benefits of an SMMP for small to mid-sized companies continuing medical education
• Building an SMM SOP and gaining corporate buy-in • Site selection, negotiation strategies when planning and conducting
• Best practices for implementation and overcoming unanticipated hurdles smaller physician meetings
• What technologies help build and maintain an effective SMMP
• Gaining internal buy-in and compliance through rewards and incentive programs TRACK A - INTERNATIONAL MEETINGS
• Determining who is a preferred vendor when the hotel changes ownership
2:15 Site Selecting, Planning and Executing Compliant and Cost-
10:30 Networking & Refreshment Break Effective Meetings on a Global Scale
CASE STUDY: TRACKING PHYSICIAN SPEND Gary Dickinson, CEO, WORLDEVENTS
Mark Saxby, Global Sales and Marketing Director, WORLDEVENTS
11:00 Development and Launch of a Customized Data-Capturing
• Complying with international marketing regulations
Technology that Adapts to Varying Requirements for Tracking and
Reporting Physician Spend • What are the regulations for specific meeting type? Do they vary
by country?
• Leading a cross-operational team to identify a physician spend data
• Recognizing cultural differences and avoiding unintentional offenses
tracking solution to comply with increased regulations
• Defining an operational structure for effective data reporting • Best practices for site selection and working with hotels internationally
• Effectively training and educating employees on the new technology
to ensure compliance TRACK B - CONVENTIONS & TRADESHOWS
• Best practices and lessons learned 2:15 Effectively and Compliantly Engaging Physicians and Other
PANEL DISCUSSION: TRACKING SPEND Healthcare Professionals
11:45 Improving Capability to Accurately Budget, Cap and Track Meeting Everton Cranston, Senior Director/Team Leader, Healthcare Association
Expenses through Effective Process and Technology Implementation Management, Customer Engagement Group, PFIZER
• Developing a pre-show strategy to optimize your onsite experience
• Strategies for effectively and accurately capturing and reporting HCP spend
at medical conventions
• Implementing and adhering to spending caps
• Determining who needs to be involved with the planning
• How to use technology to compliantly budget and track meeting spend
• What technologies are available and do they comply with current • What are the success factors?
reporting regulations? • What you can and can’t do at your booth
Moderator: • Strategies for attracting traffic to your booth and engaging the physician
Jane Halligan, Global Strategic Sourcing, Senior Manager, MERCK • Implementing a post-show follow-up with physicians
Panelists: • Measuring the success of your convention experiences and
Gavin Houston, Executive Vice President, WORLDEVENTS demonstrating ROI
Val Taccogna, Account Manager, Merck Meeting Services, MERCK
Lindsay Palmer, Meeting Planner, MILLENNIUM PHARMACEUTICALS
To Register Call 866-207-6528 or visit www.exlpharma.com/MPsummit

4. 3:00 Networking & Refreshment Break 5:00 CHAMPAGNE ROUNDTABLE DISCUSSIONS
CASE STUDY: MEASURING MEETING EFFECTIVENES Select your preferred topic from the following list to discuss in an intimate setting.
3:30 Identifying and Implementing Metrics to Measure and Improve 1 | Building your Personal Brand: Effectively Creating and Maintain-
Meeting Effectiveness ing the Best Image of Yourself in your Company and in the Industry
Adam Gordon, President, US Operations, UNIVERSALPROCON 2 | Convention Visitors Bureaus: Uncovering the Misconceptions of
• What elements make an effective meeting? What are we measuring? CVBs and How Planners can Utilizing the Resources of a CVB to Expedite
• Implementing metrics to track meeting effectiveness Processes and Cut Costs on both Domestic and International Levels
• Effectively translating metrics into strategies to increase meeting effectiveness Moderated By: Holly Lum, Associate Director, Meetings & Conventions,
• Strategies for collecting and examining the pre-defined effectiveness CEPHALON
data across all meetings to assess spend and optimize resources 3 | Green Meetings: Economical Strategies and Best Practices for Conducting
PANEL DISCUSSION: VIRTUAL AND HYBRID MEETINGS Environmentally Friendly Meetings
4:15 When Does it Make Financial Sense to Implement Virtual and/or 4 | Time Management and Organizational Skills: How to Effectively Bud-
Hybrid Meetings? get and Allocate your Valuable Time while Minimizing Interruptions to Ensure that
you are at Maximum Productivity
• Overview of current trends and usages for cutting meeting costs by
Moderated By: Michael Shannon, CMP, Director of Regional Sales, Northeast,
utilizing virtual and hybrid meetings
MGM RESORTS INTERNATIONAL
• What types of virtual technologies are most effective per meeting type
• How to use virtual meeting technology to ensure that the meeting 5 | Building and Managing Relationships with Planners: Best Practices for Marketing
objectives are met to and Networking with Pharmaceutical Meeting Planners (for Hoteliers and Suppliers)
• The impact of virtual/hybrid meetings on onsite attendance 6 | Medical Device Meetings: Complying with the AdvaMed Code and other
• How to incorporate virtual events into your SMM International Guidelines Specific to Devices
• Strategies for tracking virtual/hybrid meeting spend and how to Moderated By: Helen C. Kalorides, Meeting Management Consultant, ROCHE
measure ROI DIAGNOSTICS
Panelists: 7 | Crisis Management: When Faced with Oil Spills, Volcanic Ash, Collapsing
Nick Balletta, CEO, TALKPOINT Economies and Other Natural and Economic Crises Developing Strategies for
Holly Lum, Associate Director, Meetings & Conventions, CEPHALON Writing, Implementing and Executing a Crisis Communication Plan to Mitigate
Lynn Randall, Strategic Event Consultant, MARITZ TRAVEL Risks and Streamline Processes
5:45 Networking Reception
Day TWO – Tuesday, november 16th
7:30 Continental Breakfast for Conference Participants 10:30 Networking & Refreshment Break
8:30 CHAIRPERSON’S OPEN TO DAY TWO TRACK A - CONTRACT NEOGIATION
11:00 Identifying and Overcoming Challenges to Effective Contract
CASE STUDY: MERGING MEETING DEPARTMENTS Negotiation and How to Negotiate More with Less
8:45 Identifying, Selecting and Sharing the Best Practices from Two • The impact of regulations on contract development and negotiation
Different Meetings Departments and Successfully Integrating into • Adapting your negotiating strategy in a down economy
One Newly Structured Department • Incorporating market knowledge and hotel occupancy rates into the
Tammy Feverston, Operations Lead, MERCK MEETING SERVICES elements contract
• Identifying gaps and best practices • Developing sound contracts and effective pre-conference planning to
• Examining the meetings departments from both companies to mitigate onsite risks
determine what functions fit the model • What should be included in the hotel addendum
• Determining how to integrate the department
• Policies and compliance TRACK B - SOCIAL NETWORKING
• The impact of a merger/acquisition on meeting functionality, policies 11:00 How Meeting Planners should be Utilizing Social Networks to
and compliance Optimize Exposure and Develop Their Brand
• Successes and challenges Helen C. Kalorides, Meeting Management Consultant, ROCHE DIAGNOSTICS
• Evaluating the lessons learned • What sites should you really be on?
• How to control the information about you that is on the web
TECHNOLOGY SHOWCASE
• Tips for balancing personal vs. work information and friends
9:30 Multiple mini-presentations from cutting-edge technology • Utilizing social media to develop your career
providers showcasing the latest registration, site selection, audio/
visual and other event technologies. A one-stop-shop for busy TRACK A - WORKING WITH PROCUREMENT
planners to learn the latest technological advances.
11:45 Successfully Collaborating with Procurement to Streamline
Presenting Companies Meeting Planning and Optimize Resources
Include: Joseph Hopkins, Senior Director, Procurement & Strategic Sourcing, ALLERGAN
• Recognizing the benefits of working with procurement and determin-
To feature your company’s technology during this showcase, please ing the extent of their involvement when planning a meeting
contact Lucas Carrasco at 212-400-6231, lcarrasco@exlpharma.com • At what point in the meeting planning should you involve procurement?
• Evaluating the advantages and disadvantages of working with procurement teams
To Register Call 866-207-6528 or visit www.exlpharma.com/MPsummit

5. Day TWO – Tuesday, november 16th
TRACK B - HOTELIERS & SUPPLIERS • Effectively communicating meeting needs and requirements to suppli-
11:45 The Impact of the Economy on the Practices of Hotels and 3rd ers and working together to ensure meeting goals and met
Party Vendors • Communication strategies for contracting HCPs that are compliant
• The main challenges that hotels and 3rd party vendors have faced in with EU data privacy requirements
wake of the economic crisis
• Where have your major cut backs occurred? PANEL DISCUSSION: LEARNING FROM THE RECESSION
• Handling an increase in last minute attendance and requirement
2:15 The Impact of the Recession on Meeting Budgets and Conduct:
changes and how to handle
What Worked and What Didn’t
• Working with smaller meeting spend
• Coping with reduced budgets: How did you manage?
• Where is there flexibility to cut costs?
• Reacting to reduced budgets and resources and how processes changed
12:30 Lunch • Strategies for cutting costs without cutting meeting quality
ELI LILLY CASE STUDY: COMMUNICATION OPTIMIZATION • Key learning points and what will be done differently next time around
Panel Moderator:
1:30 Maximizing Communication both Internally and Externally for
Helen C. Kalorides, Meeting Management Consultant, ROCHE DIAGNOSTICS
Transparent, Compliant and Effective Meeting Execution
Panelists:
Paula Meyers, Operations, Global Customer Events, ELI LILLY & CO. Representatives from Pharma, Hotels and 3rd Party Vendors
• Implementing effective communication among internal teams to
streamline and expedite processes
o Identifying who needs to know what and when
3:00 Conference Concludes
Media Partners
Five Ways to Register: Group Discount Program Cancellations:
Mail: ExL Events, Inc. Phone: 866-207-6528 Save 25% per person when If you need to cancel your
555 8th Ave, Ste 310 Fax: 888-221-6750 Registering Four registration for an upcoming
New York, NY 10018 Email: registration@exlpharma.com For every three simultaneous reg- ExL conference, please note
istrations from your company, you the following policies derived
Online: www.exlpharma.com/MPsummit will receive a fourth complimentary from the Start Date of the
event:
registration to the program (must
register 4 at one time) this is a sav- Four weeks or more:
Registration Fees for Attending ExL’s ings of 25% per person. A full refund (minus a $95
6th Pharmaceutical Meeting Planners Summit: Save 15% per person when processing fee), or a voucher
Registering Three to another ExL event valid for
Early Bird Rate: Standard Rate: Onsite Rate two years from the voucher
Register By October 1st Register After Oct 1st Can only send three? You can still issue date.
save 15% off of every registration.
Employees of Pharma Four weeks or Less:
/Biotech/Device Companies * $445 $545 $645 To find out more on how you can
A voucher to another ExL
take advantage of these group dis-
Supplier/Vendor/Hotelier/ event valid for two years
$2,195 $2,395 $2,595 counts, please call 866-207-6528.
CVB/Consultant from the voucher issue date.
IMPORTanT: Discount offers
Inquire about Full-Time Academic and Government Rates – call 866-207-6528 To receive a refund or vouch-
may not be combined. Discounts
*Must be employed full-time by a pharmaceutical, biotechnology and/or medical device company to quality for this er, please fax your request to
only apply to standard rate.
rate. If you register incorrectly at the wrong rate and are not employed by a pharmaceutical, biotechnology and/or 888-221-6750.
medical device company, you will be charged a $95 processing fee to cancel the registration. If you have any ques- Make checks payable to ExL There will be an adminis-
tions about your eligibility for this rate, please contact Kristen Hunter at 212-400-6241, khunter@exlpharma.com.
Events, Inc. and write code P455 trative charge of $300 to
on your check. You may also use substitute, exchange and/or
PleaSe nOTe: Speakers and agenda are subject to change without notice. In the event
Visa, MasterCard, Discover or replace attendance badges
of a speaker cancellation, every effort to find a suitable replacement will be made.
American Express. Payments must with a colleague occurring
*The opinions of this faculty do not necessarily reflect those of the companies they be received in full prior to the within five business days of
represent or ExL Events, Inc.* commencement of the conference. the conference.
To Register Call 866-207-6528 or visit www.exlpharma.com/MPsummit

6. Register
by October 1st for
q Amex
Proudly
Presents:
6th Maximum Savings
Pharmaceutical
q MasterCard q Visa q Discover
Exp. Date:
Make checks payable to ExL Events, Inc.
Meeting Planners’
PLEASE MENTION PRIORITY CODE: P455
q Credit Card
Summit Compliantly Plan and Conduct Effective
555 8th Avenue, Suite 310
Meetings with Fewer Resources
New York, NY 10018
november 15-16, 2010
q Check
The Heldrich
The Only Educational Program
new Brunswick, nJ on Pharmaceutical Meeting Planning Offering
METHOD OF PAYMENT:
an Intimate & Interactive Setting ideal for Networking
and Learning
FS F eatured Presentations include:
Name on Card:
Card Number:
eaturing expert
CARD TYPE:
peakerS from:
Signature:
CaSE STUDy: MERGInG MEETInG ELI LILLy CaSE STUDy:
DEPaRTMEnTS COMMUnICaTIOn OPTIMIZaTIOn
Pfizer, Merck, Novartis, Eli Lilly,
Identifying, Selecting and Sharing the Maximizing Communication
Roche, Millennium, Allergan, Best Practices from Two Different both Internally and Externally for
Cephalon and more Meetings Departments and Successfully Transparent, Compliant and Effective
Integrating into One Newly Structured Meeting Execution
Department Paula Meyers, Operations, Global
Tammy Feverston, Operations Lead, Customer Events, ELI LILLy & CO.
Interactive Panel MERCK MEETInG SERVICES
WORKInG WITH
Discussions by PROCUREMEnT
SOCIaL nETWORKInG
Leading Experts on:
Zip:
Successfully Collaborating with
866-207-6528
888-221-6750
How Meeting Planners should be
Procurement to Streamline Meeting
q I wish to receive email updates on Exl Pharma’s upcoming events
Utilizing Social Networks to Optimize
LEaRnInG FROM THE Exposure and Develop Their Brand Planning and Optimize Resources
RECESSIOn: The Impact of the Joseph Hopkins, Senior Director,
Recession on Meeting Budgets and Helen C. Kalorides,
Meeting Management Consultant, Procurement & Strategic Sourcing,
Conduct: What Worked and What
aLLERGan
q I’m interested in marketing opportunities at this event
Didn’t ROCHE DIaGnOSTICS
TRaCKInG SPEnD: Improving EXTERnaL, PHySICIan-
STRaTEGIC MEETInGS
State:
Capability to Accurately Budget, Cap aTTEnDED MEETInGS
www.exlpharma.com/MPsummit
Fax:
and Track Meeting Expenses through ManaGEMEnT Effectively and Compliantly
Main Conference and Workshop
Effective Process and Technology Designing, Implementing and Complying Conducting Investigator, Speaker
Implementation with Standard Guidelines for Planning, Training, Advisory Board and other
q Register me for the Main Conference VIRTUaL anD HyBRID Conducting and Sourcing Meetings to Physician-Attended Meetings
555 8th Avenue, Suite 310
MEETInGS: When Does it Make Streamline Operations and Reduce Costs Colleen Kenney, Senior Manager,
Financial Sense to Implement Cindy D’Aoust, Vice President, Shared Corporate Meetings & Conventions,
New York, NY 10018
Virtual and/or Hybrid Meetings? Services & Business Development, MILLEnnIUM: THE TaKEDa
MaXVanTaGE OnCOLOGy COMPany
ExL Events, Inc.
To Register:
Please contact me:
Sponsors & Exhibitors
Telephone:
Company:
Yes!
Address:
Name:
Dept.:
Email:
Title:
City:
q
To Register call 866-207-6528 or visit www.exlpharma.com/MPsummit