Presentation for techMAP Amsterdam on social games, March 8th

1. games as social objects
techMAP Amsterdam
@jeroen020

2. Airplay:
We like Games, TV & Social Media
HQ in Amsterdam, US office in SF
Focus on Entertainment & Brands

5. Total Games Spend – USA, 2010 Total Games Spend – NL, 2010

12. console is dead

16. is that a supercomputer in your pocket?

18. the ultimate social object

20. 1. What do you collect?
2. How do you earn points?
3. How do you get feedback?
4. Where do you have exchanges?
5. How do you customize your experience?
From: 5 questions to ask re: game design, Amy Jo Kim

21. Collect
Points
Feedback
Exchange
Customize

22. rise of the quants

32. 1988
The ‘Henny
Huisman Effect’ is
a situation where
the national phone
system grinds to a
halt due to a
sudden, massive
amount of phone
calls.

34. 1999 Big Brother: Making headlines worldwide
Interactive voting via SMS and IVR
2008 Still broadcast in 32 countries, 320 million viewers

36. the art of programming

37. not everything works on demand

40. beyond the check in

41. Social TV
production value
momentum
communication
multitasking
gamification

44. thanks
images by
Ben Harris, FlickrDelusions, Shoe, Aaron
Escobar, Marten hoi, Jyri Engestrom, ah
zut, akakumo, Talpa, onlive, **Mary**,
epic games, RETROnoob, philippe
leroyer, Columbia Pictures,
crazybobbles, Eirik Newth, Greg Melia,
joannepeace, space.boy, Angelrays