1. Stats About
Social Media
Around the World 100

2. Social media
is a worldwide phenomenon. People around the globe
are increasingly connected to the internet, their mobile
devices, and their social networks of choice.

3. Here, we share stats about the unique social media
landscapes in 18 countries:
Asia-Pacific
• Australia
• New Zealand
• China
• India
Europe
• Germany
• UK
• France
• Denmark
• Finland
• Norway
• Sweden
• Japan
• Singapore
• Philippines
• Malaysia
The Americas
• USA
• Canada
• Brazil

4. Global Stats

5. 28%
of the global population
is on social media.
Total global population: 7.18 billion Active social media users: 2.03 billion
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

6. 22% of people on the
planet use social media
on a mobile device.
http://wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

7. Social Platforms with the Most Global Users
Facebook is the
#1 social network globally,
with 1.3 billion monthly
active users.
1 Facebook
2 QQ
3 Qzone
4 WhatsApp
5 WeChat
6 Google+
7 LinkedIn
8 Twitter
9 Tumblr
10 Tencent Weibo
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

8. QQ is the world’s #2 social platform.
What’s QQ?
It’s an instant messaging
service that’s most popular
in China.
Because the Chinese
government blocks Facebook
and Twitter, China’s social
landscape is especially unique.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

9. Qzone is the world’s #3 social platform.
What’s Qzone?
It’s a social networking site most popular in China. It allows users to write blogs,
keep diaries, send photos, listen to music, and watch videos—similar to MySpace.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

10. WhatsApp is the world’s #4 social platform.
WhatsApp was acquired by
Facebook in February 2014.
What’s WhatsApp?
It’s an instant messaging
service that’s popular
with smartphone users
around the world.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

11. WeChat is the world’s #5 social platform.
What’s WeChat?
It’s a mobile text and voice messaging communication service most popular in China,
but gaining popularity globally.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

12. Tencent Weibo is the world’s #10 social platform.
“Weibo” means “microblog”
in Chinese.
What’s Tencent Weibo?
It’s a Chinese
microblogging service.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

13. Half of the planet
now owns a mobile phone.
Total global population: 7.18 billion Active mobile users: 3.61 billion (50% penetration)
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

14. 77%
of all social networking users are
now accessing social networks via
mobile devices.
wearesocial.net/blog/2014/08/global-social-media-users-pass-2-billion/

15. Social Media Stats
The Americas

16. USA
Total
population:
318,892,000
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total
internet users:
279,834,000
Active social
media users:
180,000,000

17. USA
2 hours 3 minutes
Average time that social media users
spend each day using social media
wearesocial.net/blog/2014/06/social-digital-mobile-americas/

18. USA
Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (53%)
Twitter (21%)
Pinterest (16%)
Google+ (15%)
Instagram (12%)
wearesocial.net/blog/2014/06/social-digital-mobile-americas/

19. USA
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (82%)
Google+ (46%)
Twitter (44%)
Pinterest (33%)
Instagram (24%)

20. USA
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
46%
of the total population
uses social media apps

21. Canada
Total
population:
34,835,000
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total
internet users:
33,000,000
Active social
media users:
19,400,000

22. Canada
1 hour 55 minutes
Average time that social media users
spend each day using social media
wearesocial.net/blog/2014/06/social-digital-mobile-americas/

23. Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (54%)
Twitter (21%)
Google+ (15%)
Pinterest (13%)
LinkedIn (11%)
Canada
wearesocial.net/blog/2014/06/social-digital-mobile-americas/

24. wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (84%)
Google+ (49%)
Twitter (45%)
LinkedIn (31%)
Pinterest (28%)
Canada

25. wearesocial.net/blog/2014/06/social-digital-mobile-americas/
49%
of the total population
uses social media apps
Canada

26. Brazil
Total
population:
202,657,000
wearesocial.net/blog/2014/06/social-digital-mobile-americas/
Total
internet users:
107,828,000
Active social
media users:
92,000,000

27. Brazil
3 hours 5 minutes
Average time that social media users
spend each day using social media
wearesocial.net/blog/2014/06/social-digital-mobile-americas/

28. Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (51%)
Google+ (24%)
Twitter (19%)
Instagram (14%)
LinkedIn (11%)
Brazil
wearesocial.net/blog/2014/06/social-digital-mobile-americas/

29. Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (92%)
Google+ (78%)
Twitter (59%)
LinkedIn (41%)
Instagram (36%)
Brazil
wearesocial.net/blog/2014/06/social-digital-mobile-americas/

30. wearesocial.net/blog/2014/06/social-digital-mobile-americas/
29%
of the total population
uses social media apps
Brazil

31. Social Media Stats
Europe

32. Germany
Total
population:
81,147,265
Total
internet users:
68,296,919
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Active
Facebook users:
28,000,000

33. 64%
social media penetration as a
percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

34. Germany
1 hour 17 minutes
Average time that social media users
spend each day using social media
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

35. Top 3 Social Media Platforms in Germany
Facebook (59 million users)
YouTube (31 million users)
StayFriends (16 million users)
Germany
corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf

36. Germany
StayFriends is the #3 social media site in Germany.
It helps members find, connect with, and keep in touch with friends from kindergarten,
primary school, and high school.
corporate-dialog.ch/wp-content/uploads/2013/09/Roland_Berger_Social_Media_Consumer_Report_20130219.pdf

37. UK
Total
population:
63,395,674
Total
internet users:
54,861,245
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Active
Facebook users:
36,000,000

38. UK
1 hour 36 minutes
Average time that social media users
spend each day using social media
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

39. Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (51%)
Twitter (22%)
Google+ (11%)
LinkedIn (8%)
Pinterest (5%)
UK
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

40. Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (78%)
Twitter (43%)
Google+ (35%)
LinkedIn (21%)
Pinterest (13%)
UK
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

41. 30M
UK social media users access
social media on a mobile device
UK
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

42. France
Total
population:
65,951,611
Total
internet users:
54,473,474
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Active Facebook
users:
28,000,000

43. France
1 hour 41 minutes
Average time that social media users
spend each day using social media
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

44. Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (40%)
Google+ (11%)
Twitter (9%)
Copains D’avant (2%)
Viadeo (3%)
France
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

45. Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (75%)
Google+ (37%)
Twitter (26%)
Copains D’avant (22%)
Viadeo (14%)
France
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

46. 20M
French social media users access
social media on a mobile device
France
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

47. Denmark
Total
population:
5,556,452
Total
internet users:
5,155,411
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Active
Facebook users:
3,200,000

48. 2.6M
Danish social media users access
social media on a mobile device
Denmark
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

49. Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (93%)
LinkedIn (41%)
YouTube (39%)
Google+ (28%)
Twitter (20%)
Instagram (12%)
Denmark
optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf

50. Denmark
58%
Facebook penetration as a
percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

51. Denmark
47%
Mobile social penetration as a
percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

52. Finland
Total
population:
5,266,114
Total
internet users:
4,789,266
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Active
Facebook users:
2,400,000

53. 1.8M
Finnish social media users access
social media on a mobile device
Finland
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

54. Top 3 Social Media Platforms in Finland
Facebook (2.7 million users)
Suomi24 (1.7 million users)
IRC-Galleria (451,000 users)
Finland
optimediaintelligence.es/noticias_archivos/719_20130715123913.pdf

55. Finland
46%
Facebook penetration as a
percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

56. Finland
35%
Mobile social penetration as a
percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

57. Norway
Total
population:
4,722,701
Total
internet users:
4,471,907
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Active
Facebook users:
3,000,000

58. 2.6M
Norwegian social media users access
social media on a mobile device
Norway
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

59. Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (72%)
Spotify (33%)
YouTube (27.2%)
Google+ (24.9%)
LinkedIn (24.7%)
Norway
emarketer.com/Article/Social-Users-Norway-Smile-Snapchat-Instagram/1010534

60. Norway
64%
Facebook penetration as a
percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

61. Norway
55%
Mobile social penetration as a
percentage of the total population
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

62. Sweden
Total
population:
9,119,423
Total
internet users:
8,557,561
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/
Active
Facebook users:
5,200,000

63. 1 hour 25 minutes
Average time that social media users
spend each day using social media
Sweden
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

64. Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (45%)
Google+ (10%)
Instagram (12%)
Twitter (9%)
LinkedIn (4%)
Sweden
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

65. Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (79%)
Google+ (40%)
Twitter (28%)
Instagram (26%)
LinkedIn (19%)
Sweden
wearesocial.net/blog/2014/02/social-digital-mobile-europe-2014/

66. Sweden
4.4M
Swedish social media users access
social media on a mobile device
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

67. Social Media Stats
Asia-Pacific

68. Australia
Total
population:
22,262,501
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total
internet users:
18,129,727
Active
Facebook users:
12,800,000

69. 2 hours 5 minutes
Average time that social media users
spend each day using social media
Australia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

70. Australia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (53%)
Twitter (14%)
Google+ (14%)
LinkedIn (11%)
Instagram (7%)

71. Australia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (81%)
Twitter (42%)
Google+ (30%)
LinkedIn (23%)
Instagram (15%)

72. Australia
10.8M
Australian social media users access
social media on a mobile device
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

73. New Zealand
Total
population:
4,365,113
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total
internet users:
3,873,982
Active
Facebook users:
2,400,000

74. 1.9M
New Zealand social media users access
social media on a mobile device
New Zealand
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

75. Top 5 Social Media Platforms in New Zealand
Facebook (1.95 million users)
LinkedIn (798,000 users)
Blogger (559,000 users)
Tumblr (447,000 users)
Twitter (249,000 users)
New Zealand
comscore.com/Insights/Data-Mine/Who-uses-Social-Media-in-New-Zealand

76. New Zealand
55%
Facebook penetration as a
percentage of the total population
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

77. New Zealand
44%
Mobile social penetration as a
percentage of the total population
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

78. China
Total
population:
1,349,585,838
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total
internet users:
590,560,000
Active
Qzone users:
623,300,000

79. 1 hour 30 minutes
Average time that social media users
spend each day using social media
China
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

80. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Sina Weibo (62%)
Qzone (53%)
Tencent Weibo (51%)
YouKu (35%)
RenRen (30%)
China

81. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Own an Account
Sina Weibo (83%)
Qzone (76%)
Tencent Weibo (75%)
YouKu (74%)
RenRen (56%)
China

82. 660M
Chinese social media users access
social media on a mobile device
China
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

83. India
Total
population:
1,220,800,359
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total
internet users:
213,000,000
Active
Facebook users:
90,000,000

84. 2 hours 26 minutes
Average time that social media users
spend each day using social media
India
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

85. Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (55%)
Google+ (35%)
Twitter (30%)
LinkedIn (24%)
Orkut (17%)
India
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

86. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (94%)
Google+ (78%)
Twitter (67%)
LinkedIn (54%)
Orkut (51%)
India

87. 72M
Indian social media users access
social media on a mobile device
India
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

88. Singapore
Total
population:
5,460,302
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total
internet users:
3,971,318
Active
Facebook users:
3,200,000

89. 2 hours 10 minutes
Average time that social media users
spend each day using social media
Singapore
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

90. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (59%)
Twitter (19%)
Google+ (18%)
LinkedIn (13%)
Instagram (12%)
Singapore

91. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (92%)
Twitter (54%)
Google+ (45%)
LinkedIn (36%)
Instagram (25%)
Singapore

92. 2.8M
Singaporean social media users access
social media on a mobile device
Singapore
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

93. Philippines
Total
population:
105,720,644
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total
internet users:
37,602,976
Active
Facebook users:
34,000,000

94. 4 hours 1 minute
Average time that social media users
spend each day using social media
Philippines
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

95. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (69%)
Twitter (40%)
Google+ (39%)
Instagram (20%)
LinkedIn (14%)
Philippines

96. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (97%)
Twitter (81%)
Google+ (69%)
Instagram (42%)
LinkedIn (39%)
Philippines

97. 24M
Filipino social media users access
social media on a mobile device
Philippines
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

98. Malaysia
Total
population:
29,628,392
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Total
internet users:
19,200,408
Active
Facebook users:
15,600,000

99. 3 hours 17 minutes
Average time that social media users
spend each day using social media
Malaysia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

100. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Accessed in the Past Month
Facebook (59%)
Google+ (32%)
Twitter (23%)
Instagram (16%)
LinkedIn (9%)
Malaysia

101. wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/
Top Social Networks by Percent of Internet
Users Who Own an Account
Facebook (95%)
Google+ (77%)
Twitter (57%)
Instagram (40%)
LinkedIn (32%)
Malaysia

102. 13M
Malaysian social media users access
social media on a mobile device
Malaysia
wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/

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