Customers expect more than just simple messaging from your brand—they want a complete personalized experience. In this session, learn how to take your application to the next level and go beyond sending email to provide an interactive journey that will engage and impress.
31. Track: Developers
#CNX14
Coming Soon: Fuel Client Libraries
public class PrintAllLists {
public static void main(String[] args)
throws ETSdkException
{
ETClient client = new ETClient();
ETResponse<ETList> response = client.retrieve(ETList.class);
for (ETList list : response.getResults()) {
System.out.println(list.getName());
}
}
}
Make it easy to accomplish common use cases (the “80%”)
Make it possible to accomplish advanced use cases (the “20%”)
Expose the same objects and properties…
… but do so in a way that feels “native” to
the language or environment being used
35. Track: Developers
#CNX14
Case study: Link Validator
Most requested new feature for many years.
Free.
#1 most installed app.
Deep level of ETMC integration.
10 out of the top 10 apps in
“app usage per customer install” have some
level of integration beyond SSO.
Link Validator is not one of them.
46. Track: Developers
#CNX14
1 2 3
ExactTarget 101 for
developers
What’s new this
week?
“What is an app?”
47. Track: Developers
#CNX14
#CNX14
Building Killer Apps – Moving
Beyond Transactions to Experiences
Kelly Andrews
Sr. Developer Advocate
@kellyjandrews
48. Track: Developers
#CNX14
Connections and developers!
FREE Developer Pass
750 developers!
Dev Zone with demo pods, lightning talks, hack
spaces, and plenty of coffee, snacks, and schwag
14 developer breakout sessions (2x last year)
23 lightning talks in the Dev Zone theater
Beer Fest sponsored by Heroku
Code Cram sponsored by Eleven Fifty
49. Track: Developers
#CNX14
Take the after-session survey!
Take the Survey in
the Connections
2014 Mobile App
Join the
Conversation!
#CNX1
4
$50
Starbucks
Gift Card
51. Track: Developers
#CNX14
CUSTOMER JOURNEY
SHOWCASE
MARKETING
THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY
& ROADMAP
PERSONAL
TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB
MARKETING
DEVELOPERS HANDS-ON
TRAINING
INDUSTRY
TRENDSETTERS
CREATIVITY &
INNOVATION
SALESFORCE FOR
MARKETERS
ROUNDTABLES