An example of an Enloop Business Plan from ExecutivePlan.

1. ExecutivePlan www.enloop.com
Address 3805 N Chadam Lane
Muncie, Indiana 47304
United States
Telephone 7656675323
Email adam.hoeksema@gmail.com
Owner Information
Name Years Experience FICO Score
Adam Hoeksema 4 775
Brandon Hoeksema 1 600
Performance Results
Financial Ratio Forecasts(3rd Year Industry Comparison) Forecasted Ratio Industry Average
Current Ratio 18 1
% Profits Before Taxes to Tangible Net Worth 57 29
Debt to Worth 0 4
Financial Analysis Forecast FY1 FY2 FY3
Total Revenue $47,500 $73,000 $125,000
Total Operating Expenses $1,650 $1,900 $2,900
Net Profit After Tax $41,265 $62,568 $107,448
Debt $0 $0 $0
Net Cash Flow $46,223 $65,884 $112,628
Total Liabilities and Capital $49,723 $115,607 $228,235
Net Worth $45,765 $108,333 $215,781
EPS Score About the Enloop Performance Score (EPS Score)
Enloop's Performance Evaluation system provides users with a method to evaluate the likelihood of failure or success for
425 business profiles that have undergone Enloop's business planning process.Based on a combined analysis of any business plan's
EPS Score, Ratio Analysis, Cash Balance, and Net Worth results, the plan is assigned either a 'Pass' or 'Fail' result.

2. ExecutivePlan
3805 N Chadam Lane
Muncie, Indiana 47304
United States
7656675323
Business Plan
Get your Free Business Plan at Enloop.com

3. Table of Contents
Business Idea.........................................................................................................................................................................1
Product & Sales..................................................................................................................................................................... 1
Marketing................................................................................................................................................................................ 2
Management & Personnel..................................................................................................................................................... 2
Financial Forecast.................................................................................................................................................................. 2
Profit & Loss.......................................................................................................................................................................... 3
Cash Flow.............................................................................................................................................................................. 3
Balance Sheet........................................................................................................................................................................ 4
Financial Forecast - Three Year Reports .............................................................................................................................5
Product & Sales Forecast...................................................................................................................................... 5
Marketing Forecast................................................................................................................................................. 6
Profit & Loss Forecast............................................................................................................................................7
Cash Flow Forecast............................................................................................................................................... 8
Balance Sheet Forecast......................................................................................................................................... 9
Ratios (Year Three) ............................................................................................................................................................ 10
Get your Free Business Plan at Enloop.com iii

4. Table of Contents
Get your Free Business Plan at Enloop.com iv

5. ExecutivePlan Business Plan
Business Idea
ExecutivePlan, formed as a Limited Liability Company, is a one- to two- year old company operating in the
Administrative Management and General Management Consulting Services industry. The company's NAICS
code is 541611. ExecutivePlan operates primarily as a Service provider.
The company is owned by:
Adam Hoeksema, who has four years of experience in the industry and a FICO
score of 775.
Brandon Hoeksema, who has one year of experience in the industry and a FICO
score of 600.
The primary address of the business is:
3805 N Chadam Lane
Muncie, Indiana 47304
United States
7656675323
adam.hoeksema@gmail.com
The starting date of this business plan is November 2011.
ExecutivePlan helps entrepreneurs write more powerful business plan executive summaries in order to raise
capital. We provide free tools, templates, examples, and how to ebooks along with executive summary
consulting for select clients.
Product & Sales
ExecutivePlan is planning to sell one service. The company's Sales forecast is $2,500 in the first year, $25,000
in the second year and $75,000 in the third year. This results in a Gross Profit of $2,500, $25,000 and $75,000
and a Gross Margin Percentage of 100%, 100% and 100%.
ExecutivePlan intends to sell Executive Summary Consulting services to startup companies looking to raise
capital.
Get your Free Business Plan at Enloop.com 1 of 10

6. ExecutivePlan Business Plan
Marketing
ExecutivePlan is expecting to spend a total of $750 in the first year, $1,000 in the second year and $2,000 in the
third year. The company plans to spend an average of 12.2% of its sales revenue on one marketing expenses.
Management & Personnel
The company's management includes the following individuals:
Adam Hoeksema, CEO
Adam Hoeksema is the Client Services Manager at a large business incubator in Indiana. Adam
works with entrepreneurs and startup companies on a daily basis in areas like online marketing
and capital formation.
ExecutivePlan has not yet identified any payroll positions.
Financial Forecast
The company has a starting cash balance of $3,500. The owners plan to contribute $1,000 in capital funding.
Accounts Payables are set to 30 days, while Accounts Receivables are set to 10 days. The company is
forecasting that 0% of their total sales will be on credit.
Additionally, the company is forecasting $143,000 in Other Income, $6,450 in Total Operating Expenses for the
first three years of operations.
All forecasts in this business plan utilize Accrual Basis accounting.
Get your Free Business Plan at Enloop.com 2 of 10

7. ExecutivePlan Business Plan
Profit & Loss
ExecutivePlan is forecasting Gross Profit for the first year of operations at $2,500, increasing to $25,000 in the
second year and increasing to $75,000 in the third year.
The average Gross Profit is $34,167.
The company is forecasting Operating Expenses of $1,650 in the first year, $1,900 in the second year and
$2,900 in the third year.
Net Profit After Taxes is projected at $41,265 based on an expected income tax of $4,585 in the first year,
$62,568 in the second year based on an expected income tax of $8,532 and $107,448 in the third year based on
an expected income tax of $14,652. The owners plan to take a draw or dividend of $0 in the first year, $0 in the
second year and $0 in the third year. The company is forecasting Retained Earnings of $41,265 in the first year,
$62,568 in the second year and $107,448 in the third year.
Cash Flow
The owners have invested a total of $1,000 and are seeking a loan in the amount of $0.
ExecutivePlan is forecasting Net Cash Flow for the first year of operations at $46,223, increasing to $65,884 in
the second year and increasing to $112,628 in the third year.
The Ending Cash Balance for the first year of operations is projected at $49,723, increasing to $115,607 in the
second year and increasing to $228,235 in the third year.
Get your Free Business Plan at Enloop.com 3 of 10

8. ExecutivePlan Business Plan
Balance Sheet
ExecutivePlan is forecasting Current Assets for the first year of operations at $49,723, increasing to $115,607 in
the second year and increasing to $228,235 in the third year.
Additionally, the company is forecasting Fixed Assets for the first year operations at $0, remaining the same at
$0 in the second and third year.
Current Liabilities for the first year of operations is forecasted at $3,958, increasing to $7,274 in the second year
and increasing to $12,454 in the third year.
Long Term Liabilities for the first year of operations is projected at $0, remaining the same at $0 in the second
and third year.
Capital for the first year of operations is forecasted at $45,765, increasing to $108,333 in the second year and
increasing to $215,781 in the third year.
The company's Total Liabilities and Capital for the first year of operations is $49,723, increasing to $115,607 in
the second year and increasing to $228,235 in the third year.
Get your Free Business Plan at Enloop.com 4 of 10

9. ExecutivePlan Business Plan
Financial Forecast - Three Year Reports
PRODUCT & SALES FORECAST
Product & Sales Forecast Year 1 Year 2 Year 3
Executive Summary Consulting
Unit Price $25.00 $50.00 $75.00
Units Sold 100 500 1,000
Totals
Total Sales $2,500 $25,000 $75,000
Total Units Sold 100 500 1,000
Total Units Cost $0 $0 $0
Total Units Remaining 0 0 0
Get your Free Business Plan at Enloop.com 5 of 10

10. ExecutivePlan Business Plan
MARKETING FORECAST
Marketing Forecast Year 1 Year 2 Year 3
Expenses
Website and Email $750 $1,000 $2,000
Totals
Total Expenses $750 $1,000 $2,000
Get your Free Business Plan at Enloop.com 6 of 10

11. ExecutivePlan Business Plan
PROFIT & LOSS FORECAST
Profit & Loss Forecast Year 1 Year 2 Year 3
Revenue
Sales $2,500 $25,000 $75,000
Other Income $45,000 $48,000 $50,000
COGS $0 $0 $0
Gross Profit $2,500 $25,000 $75,000
Payroll Expenses
Salaries $0 $0 $0
Payroll Taxes and Benefits $0 $0 $0
Operating Expenses
Advertising $750 $1,000 $2,000
Depreciation $0 $0 $0
Interest Expense $0 $0 $0
Telephone $600 $600 $600
Utilities $300 $300 $300
Totals
Total Operating Expenses $1,650 $1,900 $2,900
Earnings before Taxes $45,850 $71,100 $122,100
Income Taxes $4,585 $8,532 $14,652
Owners Draws/Dividends $0 $0 $0
Retained earnings $41,265 $62,568 $107,448
Get your Free Business Plan at Enloop.com 7 of 10

12. ExecutivePlan Business Plan
CASH FLOW FORECAST
Cash Flow Forecast Year 1 Year 2 Year 3
Cash In
Sales $2,500 $25,000 $75,000
Other Income $45,000 $48,000 $50,000
Loans Requiring Payback $0 $0 $0
Investments $1,000 $0 $0
Total Cash In $48,500 $73,000 $125,000
Cash Out
COGS $0 $0 $0
Other Expenses $1,514 $1,879 $2,818
Payroll $0 $0 $0
Cash Paid for Taxes $763 $5,237 $9,554
Cash Paid for Fixed Assets $0 $0 $0
Loan Principal Payments $0 $0 $0
Loan Interest Payments $0 $0 $0
Owners Draws and Dividends $0 $0 $0
Total Cash Out $2,277 $7,116 $12,372
Net and Balance
Starting Cash Balance $3,500 $49,723 $115,607
Net Cash Flow $46,223 $65,884 $112,628
Ending Cash Balance $49,723 $115,607 $228,235
Get your Free Business Plan at Enloop.com 8 of 10

13. ExecutivePlan Business Plan
BALANCE SHEET FORECAST
Balance Sheet Forecast Year 1 Year 2 Year 3
Current Assets
Cash $49,723 $115,607 $228,235
Accounts Receivable $0 $0 $0
Inventory $0 $0 $0
Total Current Assets $49,723 $115,607 $228,235
Fixed Assets
Fixed Assets $0 $0 $0
Less Accumulated Depreciation $0 $0 $0
Net Fixed Assets $0 $0 $0
Current Liabilities
Accounts Payable $3,958 $7,274 $12,454
Deferred Revenue $0 $0 $0
Short Term Debt $0 $0 $0
Total Current Liabilities $3,958 $7,274 $12,454
Long Term Liabilities
Long-Term Loans $0 $0 $0
Total Capital $45,765 $108,333 $215,781
Totals
Total Assets $49,723 $115,607 $228,235
Total Liabilities and Capital $49,723 $115,607 $228,235
Get your Free Business Plan at Enloop.com 9 of 10

14. ExecutivePlan Business Plan
Ratios (Year Three)
Liquidity Ratios Company
Current Ratio 18.3
Quick Ratio 18.3
Sales/Receivables N/A
Day's Receivables 0
Cost of Sales/Inventory N/A
Day's Inventory N/A
Day's Payables N/A
Sales/Working Capital 0.3
Operating Ratios Company
Percent Profit Before Taxes/Tangible Net Worth 56.6
Percent Profit Before Taxes/Total Assets 53.5
Sales/Net Fixed Assets N/A
Sales/Total Assets 0.3
Sales Growth 2
Profit Before Interest and Taxes 1.6
Net Profit Margin 1.4
Gross Margin 1
Expense to Sales Ratios Company
Percent Depreciation, Depletion, Amortization/Sales 0
Selling General and Administrative 0
Advertising Expense 0
Coverage Ratios Company
EBIT/Interest N/A
Net Profit plus Depreciation N/A
Leverage Ratios Company
Fixed/Worth 0
Debt/Worth 0.1
Total Liabilities 0.1
Get your Free Business Plan at Enloop.com 10 of 10