Mobile WOrld Congress 2017
Never one to hang around Stefan landed for the first day of MWC and headed straight across Barcelona to give his “inspirational speaker” presentation at https://mwc17.cmtelecom.com/
Stefan was talking about how AI and Chatbots will transform the brand experience and sharing the learnings from his own company’s "Exicon Calc” chatbot.
Here’s the presentation
And check out the chatbot for yourself if you are thinking about getting your own app or chatbot.
2. 2Proprietary & Confidential
Messaging platforms on the rise
Time spent in Messaging apps grew
394% over 2016
Global Messaging Apps 2016 : Source Statista
The platforms are in competition.
Source: Flurry Analytics
11. 11Proprietary & Confidential
Brand and promote apps
of Apps
Platform Ecosystems Marketplace
with APIs Of Developers
Promote your APIs
Manage and grow devs
How apps, apis, and developers interconnect
Access, tools and analytics all in one dashboard
16. 16Proprietary & Confidential
Messaging platforms vs. apps
The number of users of mobile
messaging apps worldwide
expected to climb 36% from 2016
to 2020, reaching 2.19 billion,
Asia-Pacific has more than 50% of
all chat app users worldwide with
805 million consumers in 2016.
China accounts for more than
half of the region’s users.
Source: eMarketer
19. 19Proprietary & Confidential
1. Understand, firsthand, what is involved
2. Build credibility and establish criteria for development process and
engineering
3. Increase leads for development projects from the calculator by 100%
4. Increase conversions from the calculator by 100%
5. Use data captured to analyse trends and clusters of queries and
combinations
Before we started we set some goals
23. 23Proprietary & Confidential
Comparatively small
about 100 million users
$1 million fund to
incentivize developers
$25,000 for interesting
bots.
integrated with IFTTT to
make connections
between more than 350
apps and devices
Dominant in Asia
especially Thailand,
Indonesia, Japan and
Taiwan
Has a payment solution
Included features
- “confirm type”
- “button type”
- “carousel type”
supports group chats
SDK supports 5
languages (Java, Go,
Ruby, PHP and Perl)
300 million users and
over 6,000 bots
very popular with US
teens
Users not loyal to
brands and try out new
bots
Key is fun, accessible,
and hip.
Challenge is to form a
lasting impression
Bot features include
buttons that replace the
keyboard navigation
Supports group chats
consumer-focused
Big geographic and
demographic presence
Entertainment, and
information based
Integrated payments
system
One-to-one, structured
messages
Easy to use
Acquisition of Wit.ai and
investment in M
workplace
communication tool
has a venture fund with
11 new bot investments
Productivity
● project
management,
● scheduling
● Research
● appreciation
Paypal offers payments
on slack
Supports text, images
and video bots.
Includes carousels with
buttons and other types
of visually structured
messages.
Bots within groups
Integration with Cortana
24. 24Proprietary & Confidential
Dominant in China with 700M monthly active users, some
operating their entire lives in WECHAT
Early leader in bots with online services including
• food ordering
• tracking fitness goals,
• paying utility bills
• buying movie tickets
• and more.
10 million+ Chinese businesses have accounts on WeChat.
Extensive extra-text and payments capabilities
Revenue per active user exceeds USD$7 per year,
Free Download
A day in the life of a
bot user in China
28. 28Proprietary & Confidential
These bot directories feature bots from any platform, you can register your bot
and categorise your bot. Registration is a simple submission.
https://www.botpages.com/
https://botlist.co/
https://www.chatbots.org
http://botarena.co/
Discovery remains a challenge
29. 29Proprietary & Confidential
Now we’re experienced
We
- have the documentation
- know the users
- extended the requirements
- understand the technologies
33. 33Proprietary & Confidential
CEO / EXICON
Stefan Rust
EMAIL
stefan@exiconglobal.com
@srust99
WEBSITE
www.exiconglobal.com
FOLLOW US @exicon
MAKE MOBILE
WORK FOR YOUR
BUSINESS
The best way to manage your
mobile portfolio.