Check out these stats from our 2017 global data management benchmark report!

1. Top stats from our
2017 global data
management
benchmark report
#DataDriven
#DataDriven

2. Organizations around the
globe believe that
27%
of their current
customer and
prospect data is
inaccurate.
#DataDriven

3. 33%
of organizations say
human error contributes
towards a lack of contact
data accuracy.
#DataDriven

4. 57%
of U.S. businesses say they maintain
high-quality contact records to
increase efficiency.
#DataDriven

5. 41%
of U.S. businesses say they spend a majority
of their time preparing data for insight.
#DataDriven

6. 24%
of organizations say
that their data
quality strategy is
reviewed and
maintained centrally
by a single director.
#DataDriven

7. 33%
of organizations are planning a data
cleansing project in the next 12 months.
#DataDriven

8. 44%
of U.S. organizations say
that data quality issues
cause delays for
migration projects.
#DataDriven

9. 82%
of organizations have
seen some improvement
in revenue growth as a
result of improving their
data quality solution.
#DataDriven

10. 61%
of U.S. organizations
use their data to
increase revenue.
#DataDriven

11. 45%
of organizations rely
on educated guesses
to make decisions.
#DataDriven

12. 84%
of U.S. organizations say
that data is an integral
part of forming a
business strategy.
#DataDriven

13. 72%
of U.S. organizations say
that data quality issues are
not found and resolved in
a timely manner.
#DataDriven

14. 66%
of U.S. organizations say it
is often difficult to predict
when and where the next
data challenge will arise.
#DataDriven

15. 72%
of organizations say that
data quality issues impact
consumer trust and
perception.
#DataDriven

16. 75%
of U.S. organizations say that
increasing regulation has
driven their need for better data
analytics and management.
#DataDriven

17. 70%
of organizations say that
by 2020, the majority of
sales decisions will be
driven by customer data.
#DataDriven

18. 76%
of organizations say that
to be transparent with
data practices, an
effective data quality and
management process
needs to be in place.
#DataDriven

19. 56%
of U.S. organizations
say that they use their
data to better serve
customers.
#DataDriven

20. 71%
of U.S. organizations
say that email is the
most important
means of marketing
communication.
#DataDriven

21. 74%
of U.S. organizations say
that the responsibility
for data quality should
ultimately lie within the
business with occasional
help from IT.
#DataDriven

22. 51%
of U.S. organizations say
that they have a high
email bounce rate.
#DataDriven

23. 78%
of U.S. organizations
say they have seen a
return on investment
from their data
quality solutions.
#DataDriven

24. 51%
of organizations
believe that their data
governance programs
are not effective today.
#DataDriven

25. 64%
of organizations say
inaccurate data is
undermining their ability
to provide an excellent
customer experience.
#DataDriven

26. 51%
of C-level executives plan
to hire Chief Data Officers
in the next 12 months.
#DataDriven

27. 62%
of organizations say the
IT department tends to
have the greatest
influence on the way in
which data is handled.
#DataDriven

28. 35%
of U.S. organizations
plan to start data
migration projects in
the next 12 months.
#DataDriven

29. 44%
of organizations
trust their data to
make important
business decisions.
#DataDriven

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