Going Viral with Video Content Marketing - presentation Geert Coppens CEO Explania - Internet World Agenda: What is Content Marketing? Why Video? Viral Content Impact on SEO

1. Going Viral with Video Content Marketing Geert Coppens CEO, Explania.com Internet World – May 11, 2011

2. About Explania Development of high-quality multimedia content for: Content Marketing and Market Education Corporate Communication & Product Marketing E-learning & People Development Hosting and distribution via Explania.com For delivery on any screen: PC, TV, mobile, tablet… In multiple languages (>20, including Chinese, Arab, Russian, …) To help our customers reach their business objectives

4. Some Customers

5. Going Viral with Video Content Marketing

6. Agenda What is Content Marketing? Why Video? Viral Content Impact on SEO

7. Going Viral with Video Content Marketing

8. Content Marketing:Stop selling, start giving

9. Explania.com - 2011

10. Explania.com - Timo Mouton - 2011 www.willitblend.com

11. Explania.com - 2011

12. “Regardless of what business you’re in, you’re really in the content business.” Gary Vaynerchuk Explania.com - 2011

13. Joe Pulizzi Explania.com - 2011

14. Joe Pulizzi: “Content marketingis a marketing technique of creating and distributing relevantand valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Explania.com - 2011

15. What Content Marketing is NOT Explania.com - 2011

16. Going Viral with VideoContent Marketing

17. Why Focus on Video? Explania.com - Timo Mouton - 2011 People are busy and impatient Short attention spans Sound, motion, interaction grab and keep attention

18. Joe Pulizzi: “Short, neutral films are ideal for publishing content. By avoiding the sales talk, such animations succeed in reconciling neutral content with a positive return.” Explania.com - 2011

19. Video is huge! Prediction: by 2013, 90% of Web Traffic will be Video http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/ Explania.com - 2011

20. Video drives Search: 38% use search engines to find video 54% use Youtube search to find video >30% of search results contain video 78% of Internet users watch video 3,4 minutes average video length Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

21. Video drives Social: Facebook has become larger than Google in 2010 (US, Visits) 3rd place in top 10 Online Video Views >20 million videos uploaded each month >2 billion videos viewed each month Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

22. Video drives SEO Search generates highest volume to web video content Video SEO is 53 times more likely to drive a first page result than traditional SEO CTR rates are higher in video results Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

23. Going Viralwith VideoContent Marketing

24. Explania.com - Timo Mouton - 2011

25. Embedding: Viral Distribution

31. When do people share content? Entertaining Fun Weird Amazing Informative Relevant Valuable Interesting Explania.com - 2011

32. Social Media: Viral Spreading

33. How Viral Video can Improve SEO Results

35. A few Tips & Tricks Map your ecosystem Communicate to your ecosystem Keep feeding the birds Explania.com - 2011

36. Internet Sources 01/12/2010 – 26/01/2011: http://www.reelseo.com/content-marketing-video-social-media/ http://www.reelseo.com/video-xml-sitemaps-video/ http://contentmarketingtoday.com/category/content-marketing/video/ http://www.mequoda.com/articles/content-marketing/video-a-popular-content-marketing-medium/ http://www.webvideomarketing.org/ http://www.jeffbullas.com/2010/01/26/social-media-leads-content-marketing-new-survey-reveals/ http://www.emarketer.com/Article.aspx?R=1008070 http://thesocialcustomer.com/evidencesx/33446/can-customers-be-educated http://www.contentmarketinginstitute.com/2011/01/chemistry-of-content/ http://onemarketmedia.com/blog/2009/12/42-ways-to-use-video-to-grow-your-business/ http://blog.brainshark.com/mybrainshark/bid/51523/3-Lessons-from-The-Man-with-the-Golden-Voice-Viral-Video http://www.scoop.it/t/social-digital/p/2626993/17-digital-marketing-trends-for-2011-by-econsultancy-ceo-ashley-friedlein-christian-louca http://blog.junta42.com/2011/01/content-marketing-stinks-fix-it/ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142751 http://socialmediatoday.com/andysernovitz/262544/3-minute-wom-lesson-how-get-people-sharing-your-sales-material http://www.toprankblog.com/2011/01/content-marketing-tips-5/ Explania.com - Timo Mouton - 2011

37. Thank you Questions? gc@explania.com Twitter: @Explania www.explania.com Explania.com - 2011