Virtual Reality simulates technology in environments that mimic the real world as imaginary worlds. It has been around since the 1950s! Read on to know more.
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2. What is Virtual Reality (VR)?
■ An artificial environment
created with software and
presented to the user so that
the user
■ Suspends belief
■ Accepts it as real environment
■ VR is experienced through two
senses – sight and sound
3. How is Virtual Reality Used?
■ Attempts to create a visual experience for their
audience since many years
■ Enhances the experience at
■ Amusement parks
■ Entertainment environments
■ For medical and military purposes apart from gaming
4. History of Virtual Reality
■ Morton Heilig
■ Attempted to stimulate
the different senses
during the 1950s
■ Used a machine called
Sensorama to provide a
visual treat
■ Included moving chairs
and odor meters
5. History of Virtual Reality
■ Douglas Engelbart
■ Gave birth to the VR notion by
connecting computers to one
screen
■ For the first time, a screen was
used to visualize information
6. History of Virtual Reality
■ Philco Corporation
■ In 1961, devised project
‘Headsight’
■ Produced visual stimulation and
a tracking system
■ Also used for military purposes
■ E.g. Pilots could train under
Headsight to simulate flying in
complete darkness
7. History of Virtual Reality
■ Ivan Sutherland
■ In 1965, mimicked the physical
world with the use of his
invention – Ultimate Display
■ It would look like the world the
person lived in
8. Virtual Reality – Then and Now
■ A concept of the future during
the 1980s and 1990s
■ Catered to consoles
like PlayStation with evolving
graphics in video games during
that time
■ Today, Sony PS4
and Xbox One make use of
cutting-edge graphics to
simulate reality – concepts
started by VR
9. Virtual Reality – Then and Now
■ Multiple consumer devices in
the market now answer the
unfulfilled promises made by
VR in the 1990s
■ Includes the revolutionary
Oculus Rift purchased by
social media giant Facebook in
2014 for the sum of $2BN
■ Shows an incredible vote of
confidence in where the
industry is set to go
10. Virtual Reality in Business
■ Revolutionizes the ‘try before you buy’ concept
■ VR enables businesses to promote products in an entirely
new way
■ In the U.S., Lowe's Home Improvement customers can use
VR to take a test drive of the bathroom or kitchen
designed by them
■ Introduces established products to new audiences
■ The glove tracks users' hand motions
■ Allows players to interact with virtual objects
■ Perform actions such as grabbing, throwing, and stacking in a
virtual environment
11. Virtual Reality in Business
■ Promotes tourism as a virtual experience
■ Viewers travel through a rainforest using their choice of
path – coastline or up a mountain
■ Virtual tourists could soon take a stroll on a beach to feel
sandy terrain beneath their feet
■ Other aspects of the virtual environment to heighten the
experience – effect of ocean breezes, sound of waves
breaking and shorebirds, and more
12. Virtual Reality in Business
■ Disrupts traditional sales strategies
■ Automakers are looking to VR technologies to
■ Attract buyers
■ Improve their time at dealerships
■ Form a stronger emotional attachment to a product they helped
create
■ Using a VR headset at the dealership customers can
■ Configure their new Audi and experience their dream cars virtually, in
real time
■ Explore every detail of the vehicle as they choose options and
accessories in the virtual setting of their choice — a lunar landscape, a
tunnel, or the National Library in Paris
Source: http://www.tomsitpro.com/articles/virtual-reality-
business-use-cases,1-3497.html
13. Virtual Reality at Extentia
■ Well-versed with VR
■ Known for its use of latest technology
■ Our Techquarium sessions
■ Platform for innovation to promote original ideas
■ Frequent demos for internal teams, customers, and
college audiences
■ Showcase VR devices such as Oculus Rift and apps for
Google Cardboard among others