Today, and 10 years after the birth of eYeka, we are publishing « The State of Crowdsourcing in 2016 » trend report based on an updated dataset and a year’s worth of learnings. Here are some of the questions the report addresses: • How fast are companies adopting creative crowdsourcing, and which sectors are the most intense users? • What do brands and companies source from the crowd, and for which applications? • What are the most recent evolutions and trends? • Where is the industry going?

1. THE STATE OF
CROWDSOURCINGIN 2016
FMCG BRANDS HAVE GROWN THEIR CROWDSOURCING
USAGE IN 2015, EXTENDING THE SECTOR’S LEAD
CROWDSOURCING USAGE BY THE TOP FMCG
COMPANIES GREW BY 27% BETWEEN 2014 AND 2015
BRANDS & COMPANIES INCREASINGLY USE
CROWDSOURCING FOR IDEATION
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BRANDS THAT ALREADY USED CROWDSOURCING
INCREASED THEIR USAGE BY OVER 30% IN 2015