This is a presentation I gave to an "Intro to Advertising" class at Howard University on October 18th, 2010.
I borrowed style elements and content from Dave Nottoli , Francois Grouiller (http://slidesha.re/ajAPZY), Gareth Kay (http://slidesha.re/dwfOPU) and Mike Arauz (http://slidesha.re/bALR9v) who are all planning/strategy rock stars. I also grabbed some slides from this year's Razorfish Feed report (http://feed.razorfish.com/), which is always a source of inspiration.
23. “A human being should be able to change a diaper, plan an
invasion, butcher a hog, conn a ship, design a building,
write a sonnet, balance accounts, build a wall, set a
bone, comfort the dying, take orders, give orders,
cooperate, act alone, solve equations, analyze a new
problem, pitch manure, program a computer, cook a
tasty meal, fight efficiently, die gallantly. Specialization is
for insects.”
- Robert A. Heinlein
Via Francois Groullier
27. ASK NEW QUESTIONS
1.WHAT’S THE REAL PROBLEM?
2.WHO IS THIS AMONG?
3.HOW MIGHT WE BEST APPROACH
SOLVING THIS?
Via Gareth Kay
28. ASK NEW QUESTIONS
1.WHAT’S THE REAL PROBLEM?
2.WHO IS THIS AMONG?
3.HOW MIGHT WE BEST APPROACH
SOLVING THIS?
4.WHY MIGHT THEY TALK ABOUT
THIS IDEA?
Via Gareth Kay
29. ASK NEW QUESTIONS
1.WHAT’S THE REAL PROBLEM?
2.WHO IS THIS AMONG?
3.HOW MIGHT WE BEST APPROACH
SOLVING THIS?
4.WHY MIGHT THEY TALK ABOUT
THIS IDEA?
5.HOW DO THEY GET INVOLVED?
Via Gareth Kay
30. ASK NEW QUESTIONS
1.WHAT’S THE REAL PROBLEM?
2.WHO IS THIS AMONG?
3.HOW MIGHT WE BEST APPROACH
SOLVING THIS?
4.WHY MIGHT THEY TALK ABOUT
THIS IDEA?
5.HOW DO THEY GET INVOLVED?
6.WHAT KEEPS THE CONVERSATION
GOING?
Via Gareth Kay