2. MARKETING?
• Activities associated with buying and selling
• Includes advertising, selling and delivering products
DIGITAL MARKETING?
• Marketing of products or services using digital technologies, mainly on
the internet
• Channels include search engines, websites, social media, email, and mobile
apps.
3. TRADITIONAL MARKETING VS DIGITAL MARKETING
• Billboards
• Radio
• Television
• Word of mouth
• Print
• Discounts
• Testimonials
• Infographics
• Podcasts
• YouTube
• Social media
• Blogs
• Affiliates
• Website reviews
4. SO… WHY DIGITAL MARKETING?
• More reach
• Targeted marketing
• Interpretable, Versatile
• Less expensive
• Immediate publication
5. • SOCIAL MEDIA, PLATFORMS, POSTS
Social media workflow
Business Analysis
Social Media Analysis
Competitor Analysis
Road Map
Creating Strategy
Execution
6. • What is SEO?
• Why SEO?
• How search engine works?
• Crawling
• Indexing
• What is SEM?
7.
8. TYPES OF SEO
• Black hat
• White hat
• Grey hat
• On page
• Off page
• Keyword Planner
• Google Analytics
• Google webmaster tool
SEO TECHNIQUES
MAJOR SEO TOOLS
10. • HTML
• Structure of a HTML Page
<html>
<head>
<title>Title of page</title>
</head>
<body>
Content
</body>
</html>
• Title
• Link
• Description
• Schema
TITLE
LINK
SCHEMA
DESCRIPTION
11. • WEBSITES
• WEBSITE ANALYSIS
• SITEMAP
• TYPES OF SITEMAPS
• ROBOT.TXT
• CANONICAL ISSUE AND REDIRECTION
BASIC TERMS TO KNOW