WHO - Social mobilization and One Health: collaboration between local, national, and international partners

1. FAO Risk Communication Seminar, 14 April 2011
Social mobilization and One Health:
collaboration between local, national,
and international partners
Presented at the 1st International One Health Congress, Melbourne, 14-16th February 2011
Asiya Odugleh-Kolev, Project Lead, Social Mobilization/COMBI, Global Alert and
Response Department, WHO Geneva
Anthony Burnett, Advocacy and Communication Coordinator, FAO Rome
Ben Hickler, Assistant Professor, Department of Environmental and Population
Health, Tufts University
Social mobilization and One Health:
collaboration between local, national,
and international partners
Presented at the 1st International One Health Congress, Melbourne, 14-16th February 2011
Asiya Odugleh-Kolev, Project Lead, Social Mobilization/COMBI, Global Alert and
Response Department, WHO Geneva
Anthony Burnett, Advocacy and Communication Coordinator, FAO Rome
Ben Hickler, Assistant Professor, Department of Environmental and Population
Health, Tufts University

2. FAO Risk Communication Seminar, 14 April 2011
Direct economic impact, selected infectious
disease outbreaks, 1990-2003

3. FAO Risk Communication Seminar, 14 April 2011
FAO/F. Jufri

4. FAO Risk Communication Seminar, 14 April 2011
FAO/S. Dokubo

5. FAO Risk Communication Seminar, 14 April 2011
FAO/R. Zakaria

6. FAO Risk Communication Seminar, 14 April 2011
FAO/E. Abd al Latif

7. FAO Risk Communication Seminar, 14 April 2011
Epidemic risk is
increasing and
driven by
complex factors
Human behaviour
is a common
denominator and
our challenge has
been how to
understand and
influence it

8. FAO Risk Communication Seminar, 14 April 2011
0
10
20
30
40
50
60
70
80
90
-40
-35
-30
-25
-20
-15
-10
-5
0
5
10
15
20
25
30
35
40
NumberofCases
TIME
Rift valley fever outbreak alert and responseRift valley fever outbreak alert and response
Animal outbreak
Human outbreak
Control
Opportunity
Amplification
Mass Animal
Vaccination
Rapid
Response
Early
DetectionForecasting
Readiness
Vector
Control ?

9. FAO Risk Communication Seminar, 14 April 2011
General strategy for controlling outbreaks
Social Mobilization
Medical
Anthropology
Posters
Radio - TV
Community
Discussion
Health Education
Traditional
healers
COMBI *
Analysis
Samples
ResultsEpi + Soc
Mobile teams
Triage
IN / OUT
Barrier
nursing
Search for
the source
Database
analysis
Follow-up
Of contacts
Active search
for cases
Transports
Vehicles
Epidemiological
investigation
Surveillance
Laboratory
Logistics
Security
Communicationspolice
Environment
Vector control
Psycho
Social
support
Case Management
Funerals
Infection control
Coordination
Clinical
trials
Water and
Sanitation
Burial
Team
roads
Lodging
Food
Finances
salaries
Media
Information
Behavioural
and
Social Interventions

10. FAO Risk Communication Seminar, 14 April 2011
The pressure to develop messages, materials
and global templates are enormous…
The pressure to develop messages, materials
and global templates are enormous…

11. FAO Risk Communication Seminar, 14 April 2011
"Shifting from "communication
simple" to "communication
complex" is part of the same
shift that moves us from
Newtonian physics to Quantum
Mechanics and the Theory of
Relativity"
Professor John Parrish-Sprowl, Co-Director
Global Health Communications Center
Indiana University Purdue University

12. FAO Risk Communication Seminar, 14 April 2011
To help people take up
control measures we need
to offer a solution to an
existing need, want or desire
To develop effective and
appropriate control measures we
need to "listen to the consumer"
to understand what control
measures are feasible, realistic,
appropriate and technically-
soundWHO/D. Pollet

13. FAO Risk Communication Seminar, 14 April 2011
…helps us see the links between existing response
strategies and expands our range of options
Focusing on behavioural and social interventions…
WHO/P. FormentyWHO/P. Formenty

14. FAO Risk Communication Seminar, 14 April 2011
Enhance capacities and skills in strategic places
Sub-national and national outbreak
investigation and rapid response
teams
Country staff: Health Promotion and
Communication (MoH, MoAg, FAO,
UNICEF, WHO)
Training Programmes EPIET,
Veterinary Services, GOARN,
Response Partners (IFRC)
Sub-national and national outbreak
investigation and rapid response
teams
Country staff: Health Promotion and
Communication (MoH, MoAg, FAO,
UNICEF, WHO)
Training Programmes EPIET,
Veterinary Services, GOARN,
Response Partners (IFRC)
iStockphoto

15. FAO Risk Communication Seminar, 14 April 2011
We essentially have
to turn public health
on its head
iStockphoto

16. FAO Risk Communication Seminar, 14 April 2011
Strong local level
ownership and response
supported by national and
international partners

17. FAO Risk Communication Seminar, 14 April 2011
Disease outbreaks can have huge economic costs and
equally devastating social costs. Understanding behaviour
and society is critical
We must shift how we understand and apply
"communications" and embed a "communication
perspective" into behavioural and social interventions as a
key pillar in outbreak response strategies
We need to build capacity at critical points to support a
more informed, participatory, coordinated and appropriate
response
In Summary….

18. FAO Risk Communication Seminar, 14 April 2011
Wash your
hands
Keep away
from dead
animals and
birds
Report sick
animals and
humans
Cook food
thoroughly
before eating
We must look beyond technical
accuracy to behavioural efficacy,
otherwise we may end up with
what a colleague at WHO called,
“a shopping list of control
measures but no understanding
of how to implement them.”