Preview the Program of Work from your 2014-15 FBLA National Officer Team

1. 2014-15 FBLA P.O.W.
National Program of Work
Sam

2. Meet The Team!
Sam

3. National President
Sam Kessler, Pennsylvania
fblapres@fbla.org

4. Eastern Region Vice President
Sabrena Sabet, New York
fblaervp@fbla.org

5. Southern Region Vice President
Nick Crawford, Georgia
fblasrvp@fbla.org

6. North-Central Region Vice President
Madisyn Harris, Missouri
fblancvp@fbla.org

7. Mountain Plains Region Vice President
Sarah Niederee, Kansas
fblampvp@fbla.org

8. Western Region Vice President
Ian Mullane, Arizona
fblawrvp@fbla.org

9. National Parliamentarian
Hiral Patel, Washington
fblaparl@fbla.org

10. National Treasurer
Ruben Torres, Illinois
fblatres@fbla.org

11. National Secretary
Annika Mulaney, Florida
fblasec@fbla.org

12. Customer Service
Relationships
Resources
Image and Awareness
Goals

13. Customer Service
To be responsive to the needs of students,
advisers, and business customers
Sam

14. To increase
membership by 2%
(4,082)
Retain membership
Sam

15. Recruitment Strategy Guide
• Located in revamped E-Learning Center
• Curated by National Officer Team
• Reach out to Big Ten
• Includes:
– School Background
– Key contacts
– User-submitted documents
Sam

16. FBLA Middle Level Internships
• One shadow per National Office
– Upcoming Freshman
– Applications and recommendations from local
chapter advisers
Sarah

17. Home State Advantage
• Each officer is assigned a Host State along with
their own
– Regional VPs are responsible for following up with
chapters in their presiding region
– Monthly reports must be sent to the National
President (part of monthly report form)
Sabrena

18. Social Media
• Promote National Programs through the use
of social media
– Distribute packet of programs
– Utilize State Officer Boardroom on Facebook
Ian

19. FBLA State-opoly
• Promote FBLA State-opoly to states
– State Officer Boardroom on Facebook
– NFLC State Officer Track
NIck

20. Chapter Challenge Categories
• Super Sweeps
– Membership recruitment
• Non Stop November
– Membership Involvement
• Action Awareness
– Publicity
Ruben

21. Chapter Challenge
• Chapters will be required to complete tasks for
a specific goal (recruitment, involvement,
publicity)
• Chapters will receive a certificate at NFLC after
successfully completing the specific challenge
– Ribbons at both the NFLC & NLC
• Social media/national website recognition
Ruben

22. Seven Up
• Local chapters increase membership by 7
members over last years total
– Top 7 states with largest percentage of chapter
involvement will be recognized at the NLC
– Chapters will receive ribbons at the NLC
Sarah

23. Community Service Award
• Individual program which recognizes members
for their involvement in community service
– Has three levels: Community, Service and Award
– Members can record hours from August 1, 2013
(since the program began)
– Winners will receive a certificate after completion
• Award winners will be awarded a pin at NLC
Hiral

24. BAAttle of the Regions
• Each region will compete for highest
participation in BAAs
– Based on weighted scale of four levels and the
total numbers of chapters
Sabrena

25. Good Neighbor
• Members are encouraged to recruit/reactivate
chapters
• Successful members receive “Good Neighbor”
Ribbons at NLC
Ian

26. To provide 2+ coupons
per TBL issue
Sarah

27. TBL Coupons
• Place membership benefit coupons
throughout Tomorrow’s Business Leader
• Use sponsorships/current benefits to source
coupons
Sarah

28. Relationships
To have the most effective partnerships of any
career and student organization!
Madisyn

29. To promote and help raise
funds for the March of
Dimes for an 11% increase
(total of $500,000)
Madisyn

30. March to the Top
• Program recognizing chapters with
outstanding contributions to the March of
Dimes
• Local chapters that donate $5,000 or more will
receive a breakfast with the National Officers
for all chapter members in attendance at NLC
Madisyn

31. Fundraising Guide
• Curate an online guide for chapters to utilize
to help fundraise and spread awareness for
charities
• Found in E-Learning Center, same format as
recruitment guide
Hiral

32. Expand internal
relationships with positive
feedback
Sabrena

33. NFLC State Officer Track
• Expand on last year by making things more
interactive and hands-on
• Pair officer positions together
• Host pin-trading exhibition at track kickoff
• Give a wrap-up evaluation to all attendees
Sabrena

34. Connect with State
Presidents quarterly
Sam

35. Quarterly Google Hangouts
• Hangouts for each region moderated by
Regional VP
– Town hall – State Presidents deliver a 3 minute
“State of the State” Report
• Follow-up hangout with National Officer Team
for discussion/synthesis of the regional
hangouts
Sam

36. Expand partnerships with
sponsors and learn from
real business leaders (1+
sponsor-run workshop at
two national conferences)
Annika

37. Sponsor Workshop Pilots
• All officers will work towards getting sponsors
to deliver pilot workshops at the following
national conferences
• 1 workshop at D.C. NFLC
• 1 workshop at Chicago NLC
Annika

38. Resources
To focus on obtaining business and corporate
sponsorships for our competitive events,
membership, and scholarship programs
Nick

39. To continue scholarship
program
Nick

40. Merit-Based Scholarships
• Continue a merit-based scholarship program
to aid members toward attending conferences
Nick

41. To increase Marketplace
sales by 5%
Hiral

42. Marketplace Promotion
• Promote merchandise through Twitter
account
• Post new or sale products with pricing and
links
Hiral

43. To secure 10 items for the
silent auction
Annika

44. Silent Auction Donations
• Contact celebrities and corporate businesses
• Ask each state for a state-themed basket
• Have a National Officer basket ($5 item from
every officer)
Annika

45. To have 2 exhibitors
secured by the National
Team
Sarah

46. Securing Conference Exhibitors
• Secure exhibitors by reaching out to
companies with a history of collaborating with
CTSOs
Sarah

47. To secure 2 new
competitive event
sponsorships
Ruben

48. Competitive Event Sponsorships
• All officers use personal connections to secure
potential competitive event sponsors
Ruben

49. Image & Awareness
To be the best known career and student
organization in the country!
Madisyn

50. To double followers and
likes on our social media
Madisyn

51. Refine & Expand Social Media
• Refine and expand social media presence
• Facebook – “the story” with logistics, winners,
and in-depth news
• Twitter – “the headline” with fundraising,
interactions, anything short
• Instagram – “the window” with pictures of
conferences, meetings, community service,
social activities
Madisyn

52. To create videos for a
variety of purposes
Sam

53. Officer Videos
Video topics:
• National programs
• Get to know your officers
• Updates
• Program of Work
• Presidential Addresses
– Semester
– Quarterly
Sam

54. “I meant what I said,
and I said what I meant”
-Dr. Seuss
On behalf of the entire
team: