These are notes and a worksheet from the CFC breakout for the presentation "Developing a Communications Plan for the Year Ahead".

1. CFC Communications Strategy
1. CFC Challenges
a. Apathy
b. Low participation
c. Privacy
d. “I already donate outside of CFC”
e. “stop badgering me”
f. Lack of creativity
g. Measures: participation rates vs. $ amount
h. What’s the goal?
i. Reward senior leaders?
2. Business Objectives
a. Team building
b. Reinforce affinity for org & pride in org
c. Part of being a good place to work (image of org)
Demonstrate a healthy, productive organization
3. Interim (Behavior Objectives)
Being a part of CFC
How? Outputs
a. Explain (how contributions through CFC are different) – coordinators & leaders
b. Inspire (connect to impact) – leaders & peers
c. Reward & recognize (e.g. a pin/sticker) – leaders & coordinators
i. Different levels of rewards for different levels of participation
d. Make it easy to participate (coordinators using common materials/resources)
4. Stakeholder analysis & Communication Objectives
Who Stakeholder Analysis Barriers Comm. Obj.
leaders - Competition
- Interest in
ultimate goal of
healthy
productive org
- Lack of time
- Low
invest./buy-
in
- Info
on
past
efforts
peers
CFC
coordinators/keyworkers
employees
Communications Objective
 Information on past efforts
 Make it easy
 Highlight success
Barriers

2.  Lack of time
 Low investment/buy-in
Stakeholder Analysis
 Competition
 Interest in ultimate goal of healthy productive organization
Who
 Leaders
 Peers
 CFC Coordinators/key workers
 Employees
Goals/Business Objectives
 Team building
 Reinforce affinity and pride for organization
 Part of being in a good place to work (good image)
How/Output
 Coordinators and leaders
o Explain: How contributions through CFC are different
o Reward and recognize: Add symbols of recognition, eg. pins and medals for different
levels of participation
 Leaders and Peers
o Inspire: Connect to impacts
 Coordinators
o Make it easy to participate
o Coordinators using common materials or resources
o Demonstrate a healthy, productive organization
 Challenges
o Apathy
o Low participation
o Privacy
o Already donate outside of CFC
o “Stop badgering me”
o Lack of creativity
o Measures: Participation vs amount
o What’s the goal?
o Reward senior leaders?