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Media optics: why some news stories are more balanced than they appear

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http://www.finn.be/en/blogs/halo-effect-how-marissa-mayer-was-darling-tech-media-until-she-wasnt On our blog, we take a look at why Marissa Mayer was so popular in media - until she wasn't anymore. We argue that the "media halo" that some people get is partly an optical illusion. Journalists will feel that they do a balanced job of portraying someone, but in some cases the editorial process overwhelms or even suffocates this balance in tonality - aka "spin". Read the full blog and let us know what you think in the comments.

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positive spin »The Halo-Effect«
Facts
discarded Facts
discarded Story Story
Story Story Tonality aka »Spin«
Story Intro Tonality aka »Spin«
Headline Story Tonality aka »Spin« Intro
Tonality aka »Spin« Story Photo Headline Intro
Tonality aka »Spin« Photo Story Caption Headline Intro
NEgative spin »The Fall from Grace«
Facts
discarded Facts
discarded Story
Story Tonality aka »Spin« Story
Story Tonality aka »Spin« Story Intro
Story Tonality aka »Spin« Headline Story Intro
Tonality aka »Spin« Photo Story Headline Intro
Caption Tonality aka »Spin« Photo Story Intro Headline

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