Creative Director - UX/UI Coin Qian presented Leveraging Technology to Foster Creativity and Amplify Emotions at Tencent Social Ads Event in Beijing.

1. LEVERAGING TECHNOLOGY
TO FOSTER CREATIVITY AND
AMPLIFY EMOTIONS
COIN QIAN
CREATIVE DIRECTOR - UX / UI
FITCH

2. EVOLUTION OF
CONTENT CONSUMPTION
Content at the point of consumption is being
dramatically altered by immersive technology
IMMERSIVE
TECHNOLOGY

3. BLUR THE LINE BETWEEN THE PHYSICAL
WORLD AND THE DIGITAL WORLD
AR VR
Augmented Reality
现实增强
Virtual Reality
虚拟现实

4. Real World
Computer Generated
Immersive Computing Spectrum
Real
World
Augmented
Reality
Virtual
Reality
DIFFERENCE BETWEEN
AR AND VR

5. FOSTERING CREATIVITY IN
VARIOUS INDUSTRIES
Healthcare
Manufacturing
Entertainment
Military
Retail
Transportation
Travel and Tourism
Education

6. HMD “The Ultimate Display”
by Ivan Sutherland, 1965
AUGMENTED REALITY HAS
COME A LONG WAY
The World Went Mad for
Pokemon Go, 2016

7. HMD “The Ultimate Display”
by Ivan Sutherland, 1965
AUGMENTED REALITY HAS
COME A LONG WAY

8. Apple Announced ARKit
YOUR SMARTPHONE IS READY
TO TAKE AR MAINSTREAM
Google Launched ARCore
CONSUMER AR

9. AUGMENTED REALITY IS PROJECTED TO BECOME A
NEARLY $215 BILLION MARKET BY 2021
According to IDC Research.

10. BRANDS ARE EMBRACING
AUGMENTED REALITY IN
DIGITAL MARKETING

11. AUGMENTED REALITY
APPLICATIONS
IKEA's new app allows the
user to directly insert furniture
into a picture of the room so
there is no more guessing if it
fits or looks alright.
TAKE THE GUESSWORK
OUT OF FURNITURE
BUYING WITH IKEA'S
NEW AR APP
Ecommerce

12. Sephora Virtual Artist adds
virtual try on of thousands of
eyeshadow shades, expert
looks and an expanded library
of virtual tutorials.
INSTANTLY TRY ON
THOUSANDS OF LIP
COLORS, ANYWHERE AT
ANY TIME
Ecommerce
AUGMENTED REALITY
APPLICATIONS

13. Keeping small children busy
with colorful and vaguely
educational distractions.
KIDS’ FAVORITE IS
GETTING A FULLY
FLEDGED AR
IMPLEMENTATION.
Storytelling
AUGMENTED REALITY
APPLICATIONS

14. Zara has temporarily ditched
traditional mannequins and
window displays for
an augmented reality fashion
show
SHOP THE LOOK
THROUGH AUGMENTED
REALITY
Advertising
AUGMENTED REALITY
APPLICATIONS

15. This app is the kind of
engagement-extending
experience that ad folk dream
about
AUDI AR APP BRINGS
ADVERTISING INTO
YOUR LIVING ROOM
Advertising
AUGMENTED REALITY
APPLICATIONS

16. Making an already polished
fashion show exponentially
richer with real-time 3D content
that was not only intriguing but
also relevant from a viewer
perspective
NY FASHION WEEK:
AUGMENTED REALITY
CATWALK EXPERIENCE
Event
AUGMENTED REALITY
APPLICATIONS

17. Enter Augmented Reality
through the camera in
everyone’s pocket
AMPLIFY EMOTIONS
THROUGH SOCIAL
MEDIA ENGAGEMENT
Social Media
AUGMENTED REALITY
APPLICATIONS

18. 6 WAYS AUGMENTED REALITY
IS CHANGING THE DIGITAL
MARKETING INDUSTRY
Engaging Consumers
Through Interactive
Advertising
1
Helping Consumers
Make Purchasing
Decisions
2
Making Products Stand
Out From The Crowd
3
Providing A Personalized
Customer Experience
4
Encouraging Repeat
Engagement And
Customer Loyalty
5
Geo-Targeted
Marketing
6

19. CHALLENGES AND
OPPORTUNITIES IN
ADOPTING AR

20. CHALLENGES
Native AR Experience Requires
A Dedicated App Which
Increases Friction
1
At The Infancy Of AR,
Mobile Performance Is Still
A Hardware Limitation
2
High Investment Makes It
Difficult To Build A
Business Case
3

21. OPPORTUNITIES
Massive Mobile
Populations With A
Strong Adoption Rate
1
Infrastructure In Place For
Consumers To Become Familiar
With The Technology
2
Next Big Platform For
Brands To Gain Viewership
Dominance
3

22. A GLIMPS INTO
OUR AUGMENTED
FUTURE

23. ARE WEARABLES THE NEXT
BIG THING FOR AR?

24. THE FUTURE OF
INPUT DEVICES
New Ways to Interact with Augmented Reality
SPACIAL UX/UI

25. COULD THIS BE IT?
Hyper-Reality presents a new vision of
the future, where physical and virtual
realities have merged, and the city is
saturated in media
concept film by artist
KEIICHI MATSUDA

26. WHAT’S
NEXT?
科技创意相对论
科技
激发创意
释放情感
创意
助推科技
催化⾰革新

27. THANK YOU
COIN QIAN
CREATIVE DIRECTOR - UX / UI
FITCH