Presentation by Robyn Sayles of LaunchYourSuccess.com at #FLBlogcon 2019.

1. BRANDING FOR BLOGGERS
Engage and Grow Your Audience Through Emotional Connection
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

8. TODAY’S DISCUSSION:
• What is a brand, your personal brand?
• Create your Value Statement
• Research, what we know about audience engagement
• The role your brand plays
• The Audience Promise Formula
• Take home resources
• Q&A
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

9. WHAT IS A BRAND?

11. YOUR BRAND
• The conversation is taking place whether
you choose to participate in it or not
• Take control of the story
• What do you want people to say?
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

12. WHAT IS YOUR
PERSONAL BRAND?

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17. CREATE YOUR
VALUE STATEMENT

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28. WHY ALIGNMENT?
• Alignment = consistency
• Consistency was a key element in our research
• Think about the in-person experience you create
and work to make all your brand elements support
that experience
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

29. WHAT WE KNOW ABOUT
AUDIENCE ENGAGEMENT

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52. FINAL THOUGHT

53. YOUR VALUE STATEMENT HELPS
YOU ALIGN YOUR BRAND
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

54. YOUR AUDIENCE PROMISE HELPS
BUILD EMOTIONAL CONNECTIONS
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

55. EMOTIONAL CONNECTIONS ARE
THE MOST CONSISTENT WAY TO
ENGAGE & GROW YOUR AUDIENCE
#YOUAREYOURBRAND | @LAUNCH_SUCCESS

56. WANT SOME RESOURCES?

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60. QUESTIONS?

61. MAKE
AMAZING
CONTENT
#YOUAREYOURBRAND | @LAUNCH_SUCCESS