Presentation by Mark Thompson of SauceStache.com at #FLBlogcon 2019.

2. Who am I and what do
I DO

3. SauceStache
• YouTube November 2016
• Facebook Launchpad Nov 2018
• 125,000 Facebook Followers
• 80,000 Youtube Subscribers
• 8 Million + Organic Views
• Featured LADBible, UNILAD
• Featured Speaker at Everything Food
Conference
• I had to add one more thing to make
the bullet points even with the picture

7. Facebook & Youtube
• Good audio and video quality
• Over 3 Minutes Long (Watch time is everything)
• Advertiser Friendly
• Narrowed Niche (Don’t be an about everything channel)
• Don’t Upload mostly Ad’s or Markety style videos

8. Creating Good Quality
Content

9. What Exactly is
Content?

11. If your Thumbnail
doesn't grab Attention

12. If your Thumbnail
doesn't grab Attention
Then they never see the title

13. If the Title isn't
captivating…

14. If the Title isn't
captivating…
Then they wont click on the video

16. But it looks like Chicken
YouTube Shocked Face
“Your brain is hardwired to respond to faces.
From the moment you are born, you are seeking out faces,
desperate to look at them, reading them for social cues.”
https://wistia.com/learn/marketing/power-of-faces-in-video

17. Use of SPACE Use of TEXT

18. How To Make Video Content for
Youtube/Facebook
Shockingly Simple Steps to
UPGRADE your Video Content
Great for search / Very SEO friendly… Does it win the click
Less SEO friendly / More Clickable

19. TEST
Find what works for you

20. Video Content
Lets get back to that Intro shall we

21. Hi Welcome to my blog post, my name is Mark and I make videos with long intros. Today we are
going to talk about content. What type of content? Fresh Video Content. But Mark you haven't got
to the fresh point yet? Well stick around to find out……
But first if you are interested in learning how to make fresh video content click that subscribe button
and click the like button. Make sure you click the bell so that way you get notified every time I
upload a video. If you want to find out even more about me click the link in the description below
and join my awesome mailing list.
Welcome back to the point of this post. Are you bored yet? No lets move on. Today we are going to
talk about FRESH content. What is fresh content exactly? Blah blah blah blah you are only reading
this far in because you were curious about how far I would go
If this were an actual blog post you might have left the website. If this was the script to a video you
would have found another video.

22. http://adage.com/
“You have just 10 seconds to capture
and engage an audience
before they continue to scroll down
or click away”

23. No Introduction
Introduction

24. “If you have not fully engaged your audience after the first 30
seconds, you've likely lost 33% of viewers; and after one minute,
45% of viewers have stopped watching.”
http://adage.com/

25. Give Your Audience a
PEEK at What they came
for RIGHT AWAY!

26. Start End
Don’t Bore Us get to the Chorus
Sneak Peek Deliver the Promise
The rest of the story that gets from peek to promise
Give a Reason or a “Why” Wrap it up
Keep people engaged
Remember Watch Time

27. LET’S Get FRESH

28. Youtube & Facebook
Want to recommend videos that viewers will like
Current
Relevant

29. Instead of just scrolling by… FOCUS

33. -ME
“You know where your audience is, immerse yourself
in that audience, over time you will see what is going
to pop before it does ”

34. Q&A Time
SauceStache.com
youtube.com/SauceStache
facebook.com/SauceStache
instagram.com/TheSauceStacheGuy