Katy Widrick's presentation slides from the Florida Blogger & Social Media Conference.

1. Making Your
Media Kit
Katy Widrick | @kwidrick
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2. Katy Widrick
Executive Producer
Bolder Broadcasting, Inc.
KatyWidrick.com
Mom to Audrey
Self-Taught Tech Nerd
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Look, It’s Me!
| Making a Media Kit | Katy Widrick | @kwidrick |

3. | Making a Media Kit | Katy Widrick | @kwidrick |
Who
Then
What?
Media Kits
How
What
Examples
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4. | Making a Media Kit | Katy Widrick | @kwidrick |
- a resume for your blog/site- a quick look at analytics,testimonials and services- a one-stop branding shop- your ticket to standing out
So, What IS a Media Kit?
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5. | Making a Media Kit | Katy Widrick | @kwidrick |
For bloggers who want to establish and
enhance a brand.
For bloggers who want to become experts
and sources for the media.
For bloggers who want to work with brands
and make money from their work.
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6. | Making a Media Kit | Katy Widrick | @kwidrick |
- Your Full Name
- Your Website
- A Brief
Description
- Social Media
- Analytics/
Statistics
- Contact Info
Info
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7. | Making a Media Kit | Katy Widrick | @kwidrick |
Design
- Your Full Name
- Your Website
- A Brief
Description
- Social Media
- Analytics/
Statistics
- Contact Info
Info
- Photo and/or
Logo
- Clean and Classy
- Representative
- Typo-Free!
- Third Person
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8. | Making a Media Kit | Katy Widrick | @kwidrick |
Design
- Your Full Name
- Your Website
- A Brief
Description
- Social Media
- Analytics/
Statistics
- Contact Info
Info
- Photo and/or
Logo
- Clean and Classy
- Representative
- Typo-Free!
- Third Person
- Ad Rates/Sizes
- Testimonials
- Proof of
Performance
- Cover Letter
Optional
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9. | Making a Media Kit | Katy Widrick | @kwidrick |
Fans
Views
Followers
Page Views/Impressions
Visitors (Unique)
Clicks
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10. | Making a Media Kit | Katy Widrick | @kwidrick |
Etsy/Graphic DesignWord/Open Office
Pages/Photoshop/
Illustrator/etc.
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11. | Making a Media Kit | Katy Widrick | @kwidrick |
Working with Katy
will help her increase
her followers, page
views and become a
big deal in the blog
world.
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12. | Making a Media Kit | Katy Widrick | @kwidrick |
Working with Katy
will help her increase
her followers, page
views and become a
big deal in the blog
world.
Katy brings energy, passion
and a strong work ethic to
all partnerships and
projects. She will help you
connect with a targeted,
loyal audience and reach
your objectives.
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13. | Making a Media Kit | Katy Widrick | @kwidrick |
Prices
are firm.
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14. | Making a Media Kit | Katy Widrick | @kwidrick |
Prices
are firm.
Prices and
packages can be
customized for
client’s needs.
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15. | Making a Media Kit | Katy Widrick | @kwidrick |
Katy will not host
giveaways or edit videos.
Product sent for review
will not be returned. Katy
reserves the right to reject
all pitches.
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16. | Making a Media Kit | Katy Widrick | @kwidrick |
Katy will not host
giveaways or edit videos.
Product sent for review
will not be returned. Katy
reserves the right to reject
all pitches.
Katy is a proven
performer and can create
custom content including
sponsored posts,
ambassador work and
copywriting. All ideas
will be considered!
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17. - Recent Photo
- Blog Header
- Short Bio and
About Sections
With Keywords
- Social Icons
- Statistics, Services,
Benefits
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18. - Sleek, Elegant
Design That Stands
Out
- Most Popular Posts
- Recent Stats
- Very Specific Bio/
Description
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19. - Focus on Followers
- A Punch of Color
- List of Ambassador
Work
- Mention of Regular
Features/Franchises
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20. | Making a Media Kit | Katy Widrick | @kwidrick |
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21. | Making a Media Kit | Katy Widrick | @kwidrick |
“To Whom It May Concern”
Bad
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22. | Making a Media Kit | Katy Widrick | @kwidrick |
“Dear Mr. Smith,
I’m interested in becoming the world’s most famous blogger, and so I’d like to
appear on your program. I’m smart, I’m funny and I think it would be a really cool
experience. I can’t come in the week of October 7 because I’ll be vacationing in
Jamaica but October 21st looks perfect. Does that work for you?”
Still Bad
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23. | Making a Media Kit | Katy Widrick | @kwidrick |
“Dear Mr. Smith,
I’m a fan of your program and I think I could be a good addition to an upcoming
show. Are you interested in seeing my media kit and video reel? I’m not sure if
you have any upcoming episodes in which my expertise would be a good fit, but
I’d love to offer my skills and teach your audience about blogging.”
Better
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24. | Making a Media Kit | Katy Widrick | @kwidrick |
“Dear Mr. Smith,
Congratulations on your recent Emmy nomination. I worked in television news for
seven years and I know how difficult a job it can be. Please pass my best wishes to
your entire team.
Your producer Jen Jones is a friend of mine, and mentioned that you’re working
on an upcoming episode that will focus on the blogging boom. I have attached my
resume kit and a link to my video reel, and if you are looking for someone to
speak about this trend, I hope you’ll consider me. If not for this episode, please
keep me in mind for the future.”
Best
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25. | Making a Media Kit | Katy Widrick | @kwidrick |
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26. | Making a Media Kit | Katy Widrick | @kwidrick |
★ DownloadLink on Your Site★
DropboxFolder With
Assets★
EmailSignature
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27. | Making a Media Kit | Katy Widrick | @kwidrick |
http://bitly.com/bundles/kwidrick/1
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28. | Making a Media Kit | Katy Widrick | @kwidrick |
FREE MEDIA KIT REVIEW
kwidrick@gmail.com
“FLBlogCon Media Kit Review”
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29. | Making a Media Kit | Katy Widrick | @kwidrick |
Q & A
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30. Making Your
Media Kit
Katy Widrick | @kwidrick
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