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Sector Update: Textile and Apparel Industries Transforming Enterprise January 28, 2003 Jan Hammond Harvard Business School

Industry Overview: Bases of Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Impetus for Lean Retailing with Technology as an Enabler Need for New Supply Channel Management Models & Practices Short Product Life Cycles Forecasting Uncertainty Inventory Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Proliferation

Channel Structure: Traditional Retailer-Supplier Dynamics Apparel Plant 1 Apparel Plant 2 Apparel Plant n Retailer’s Warehouse Retail Store 1 Retail Store 2 Retail Store m Manufacturer’s Warehouse Low Frequency Retail Order Large Bulk Shipments Apparel Plant n Weekly Orders Apparel Plant 1 Apparel Plant 2 Retailer’s Distribution Center Retail Store 1 Retail Store 2 Retail Store m Manufacturer’s Distribution Center Channel Structure: Lean Retailer-Supplier Dynamics Small Replenishment Shipments

Source: Standard and Poors, 2002

Distinctive Aspects of Industry: Factors Affecting E-Commerce Adoption ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evidence of Industry Challenges (B2C) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Technological “Solutions” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mass Customization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2C Issues for Different Participants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Case Study - Levi Strauss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2C - Levi Strauss ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Partnerships ,[object Object],[object Object],[object Object],[object Object]

On-line apparel sales growing (much at expense of catalog sales) Source: Standard & Poors, 2002

Expect continued growth, but understand challenges ,[object Object],[object Object],[object Object],[object Object]

Forces Driving Implementation ,[object Object],[object Object],[object Object]

Expected Performance Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Forces Hindering Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B2B Auctions, Exchanges, etc. Tightly coordinated supply chains Breadth of Relationships Depth of Relationships Where the hype has been Where many of the benefits lie Understanding the Value Proposition for Textile-Apparel-Retail B2Bs

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