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The Secret Ingredients Of Powerful Online Presentations

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A Webinar About Webinars:
Learn how to bring your expertise, products, or services to new audiences all over the world through online sessions delivered right from the comfort of your home or office. Designed for presenters of all skill levels who want to connect conveniently with new audiences, this session will introduce you to the ingredients that are essential for effective meetings.

Publicado en: Empresariales
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The Secret Ingredients Of Powerful Online Presentations

  1. 1. Fran SimonChief Engagement Officer Engagement Strategies <br />A Webinar About Webinars<br />The Secret Ingredients of powerful Online Presentations<br />1<br />
  2. 2. 1. Viewer Window<br />2. Control Panel<br />2<br />
  3. 3. This session will be recorded. <br />3<br />
  4. 4. A little bit about me and why I want to tell you about webinars!<br />4<br />
  5. 5. Today’s Menu (1.5 Hours)<br /> Basic Recipe: What<br /> goes into Webinars<br /> Shopping List: software features<br /> The Secret Ingredients: Presentation Tips<br /> Questions<br />5<br />
  6. 6. Polls<br />Who are you?<br />What do you know about webinars?<br />Your priorities for today’s session<br />6<br />
  7. 7. Prep Work: Definitions<br />7<br />
  8. 8. Prep Work: 3 Elements of Webinars<br />Interactivity <br />Visuals <br />Sound <br />8<br />
  9. 9. Prep Work: Roles in Webinars<br />9<br />Lessons learned<br />
  10. 10. Prep Work: Roles in Webinars<br />10<br />Organizer<br />Panelist(s)<br />Attendee<br /><ul><li> Schedules and starts the session
  11. 11. Manages controls in session
  12. 12. Joins via a special invitation from the organizer
  13. 13. Can speak and to the audience and privately to the Organizer
  14. 14. Can use chat
  15. 15. Invited to register to participate
  16. 16. Can use the “questions” panel and hand-raising tool</li></li></ul><li>Prep Work: Roles in Webinars<br />11<br />Presenter<br />Panelist(s)<br />Attendee<br /><ul><li>FLEXIBLE: Can be the organizer (or not) and can be passed around to panelists and attendees
  17. 17. Schedules and starts the session
  18. 18. Manages controls in session
  19. 19. Invited to register to participate
  20. 20. Can use the “questions” panel and hand-raising tool</li></li></ul><li>Check the Sauce:Questions and Comments<br />?<br />?<br />?<br />?<br />?<br />12<br />
  21. 21. Prep Work: Why Webinars?<br />Demonstrations<br />Training<br />Research, policy, advocacy, fundraising, membership presentations<br />Information sharing & thought leadership<br />Product promotions<br />Leads<br />13<br />
  22. 22. Prep Work: Caution- LeadsIt’s not just about you!<br />Deliver great content and value<br />Ensure the content will attract the right leads<br />14<br />
  23. 23. Prep Work: Webinars For Revenue<br />Interest?<br />Price point?<br />Competitive landscape?<br />Value?<br />Model? Subscription vs. single purchase<br />15<br />
  24. 24. Prep Work: Expectations<br />Inverse registration vs. attendance<br />16<br />High<br /><ul><li>Only 30% of registrants will attend a free webinar
  25. 25. Fewer people will register for webinars that require a fee, but attendance will be 75%-98%</li></ul>Attendance<br />Registration<br />Registration<br />Attendance<br />Low<br />$$$$<br />Free<br />
  26. 26. Poll<br />Your Objectives<br />17<br />
  27. 27. Check the Sauce:Questions and Comments<br />?<br />?<br />?<br />?<br />?<br />18<br />
  28. 28. Basic Ingredients of Powerful Webinars<br />Content<br />A computer & connectivity<br />Webinar software<br />Time to prepare<br />Access to audio <br />Recipe Variations: (Nice to have)<br />19<br />
  29. 29. Basic Ingredients of Powerful Webinars: Content<br />An engaging presentation or demonstration that people want to hear!<br />20<br />
  30. 30. Basic Ingredients of Powerful Webinars: <br />A Computer*& Connectivity**<br />** broadband Internet access<br />*<br />* Check with vendors about Mac compatibility<br />21<br />
  31. 31. Basic Ingredients of Powerful Webinars:Software<br />Webinar Software + Audio Service<br />22<br />
  32. 32. Basic Ingredients of Powerful Webinars: Audio Equipment<br />-OR-<br />-OR-<br />*And, maybe a duplexing device for recording <br />23<br />
  33. 33. Basic Ingredients of Powerful Webinars: Time to prepare and practice<br />by AndreannaMoya Photography<br />24<br />
  34. 34. Special ingredients: 2 computers<br />Presentation <br />computer<br />Attendee view<br />computer<br />25<br />
  35. 35. Special ingredients: A helping hand <br />A “producer”<br />to answer questions & troubleshoot<br />26<br />
  36. 36. Check the Sauce:Questions and Comments<br />?<br />?<br />?<br />?<br />?<br />27<br />
  37. 37. Comparing Webinar Software <br />28<br />
  38. 38. Comparing Webinar Software <br />BEWARE THE TELECONFERENCING DETAILS!<br /><ul><li>VOIP</li></ul>Free, but can be complex<br /><ul><li> Integrated Toll Callteleconferencing $$?
  39. 39. Integrated Toll-free calling $$$ !!!
  40. 40. Audio options may impact recording equipment</li></ul>29<br />May impact<br />attendance<br />
  41. 41. Webinar Software Features <br />Common Features<br />30<br />
  42. 42. Webinar Software Features <br />Less Commonly<br />Considered Features<br />Exotic Ingredients:<br /><ul><li> Fee processing
  43. 43. Registration Widgets</li></ul>31<br />
  44. 44. Check the Sauce:Questions and Comments<br />?<br />?<br />?<br />?<br />?<br />32<br />
  45. 45. The Secrets of the Pros: Presentation Preparation<br /><ul><li> Select a hot topic and set objectives
  46. 46. Craft a great title
  47. 47. Invite other presenters
  48. 48. Develop a clear presentation
  49. 49. Prepare supporting materials </li></ul>33<br />
  50. 50. The Secrets of the Pros:Technology Preparation<br /><ul><li> Recruit a “producer”
  51. 51. Practice and test the software
  52. 52. Prepare a tech back-up plan
  53. 53. Review the registration data
  54. 54. Schedule in your software</li></ul>34<br />
  55. 55. The Secrets of the Pros: Promoting Your Webinar<br /><ul><li> Link from Website or Blog
  56. 56. Promote through:
  57. 57. email lists
  58. 58. social networks
  59. 59. bloggers
  60. 60. online ads
  61. 61. industry-specific organizations
  62. 62. Your ideas for marketing?</li></ul>35<br />
  63. 63. The Secrets of the Pros: Engaging Attendees<br /><ul><li> Orient the attendees
  64. 64. Conduct polls
  65. 65. Use dynamic graphics
  66. 66. Limit text
  67. 67. Invite communication
  68. 68. Switch it up
  69. 69. Use exciting words!</li></ul>36<br />
  70. 70. The Secrets of the Pros: Engaging Attendees* (The Steve Jobs Way!) Click to play <br />Your observations? What did you notice?<br />37<br />
  71. 71. The Secrets of the Pros: Following Up<br />The most important thing you can do is nurture the new relationships you worked so hard to get!<br />38<br />
  72. 72. The Secrets of the Pros: Following Up<br /><ul><li> Send a follow up e-mail
  73. 73. Post recording, links, and other materials
  74. 74. Invite the attendees to connect with you again
  75. 75. Make a special offer</li></ul>39<br />
  76. 76. High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including... <br />40<br />Webinar:<br /><ul><li> production
  77. 77. hosting
  78. 78. promotion</li></ul>Fran.Simon@ESbyFS.com<br />* www.ESbyFS.com * 301.294.9609 *<br />
  79. 79. FEEDBACK, please!Please complete the survey included in your follow up email and opt-in to my email newsletter!<br />* www.ESbyFS.com * 301-294-9609 *<br />41<br />
  80. 80. Thank you for attending!Resources for today’s session<br />www.ESbyFS.com/WebinarInfo<br />Fran Simon * www.ESbyFS.com * 301-294-9609 * Fran.Simon@ESbyFS.com * www.Twitter.com/FSSimon<br />42<br />

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