Published December 3rd, 2016, in Technology. Presentation for an in-class assignment during a class at Product School in NY. Product School Times Square New York, NY Fall 2016 --- FVCproductions https://fvcproductions.com

1. Tinder Meetup

2. Tinder Today
▸
2
10 million daily active users
Out of 50 million total users
1 million paying users
After launching Tinder Plus in February 2015

3. Opportunity Hypothesis
▸ Offering the Tinder Meetup
feature that provides date
venue suggestions will
entice more of the 49MM
existing (non- Plus) Tinder
users to trade-up to Plus
3

4. MVP
4
Functional Uses
- Provides date reco’s
based on Facebook
interests (i.e.
restaurants, bars, etc.)
Emotional Uses
- Breaks the ice
- Expedites the meet

5. Key Success Metrics
▸ Percentage increase of Tinder
Plus (premium) users
▸ Percentage increase of Tinder
Plus users who are using Tinder
Events
5

6. Mockup
6

7. GTM Plan - 4 P’s
7
▸ Product: Date venue recommendations
▸ Price: Feature included with Tinder Plus
subscription ($9.99/$19.99 per month)
▸ Place: Additional page within conversations
section
▸ Promotion: Add “Where to meet” button within
“It’s a Match!”

8. GTM Plan: Messaging
8
Serious Sam
▸ 18-29 years old and is serious about meeting up with the person he or she is
matched with.
▸ “No longer ask where, just when.”
Dedicated Daniel
▸ 30-50 years old and dedicated to meeting up with their potential spouse.
▸ “Focus on getting where right.”

9. 9
THANKS!
Any questions?