The work of the designer is more that floating on a mere aesthetic lever, it is indeed to predict how the user will experience the design itself. Knowledge of design principles, eye tracking studies are extremely important to be able to be a good designer and make design that works.

1. Design
as use of space
Art vs Design
The most common mistake a designer could make
Design: a family of disciplines
Design as use of space
The highest point of contrast
The reading order and the hyrerchy of elements
© Fabio Arangio - Graphic designer & instructor

2. Graphic Designestionnaire
What is Art?
What is Design?
What is Graphic Design?
What is the difference between Art and Design?
?

3. art vs design
© Fabio Arangio - Graphic designer & instructor

4. art vs design
art for art’s sake
pure aesthetics
standalone
no utilitariarism
no purpose, no user
© Fabio Arangio - Graphic designer & instructor

5. art vs design
pure aesthetics
creativity which serves a purpose
and/or a function targeted to a user
requires interaction between the design and a user
intended as a visual or sensorial communication
© Fabio Arangio - Graphic designer & instructor

6. the most common mistake
a designer makes is too lose touch
with the function of the design itself
and work solely on the aesthetics side of it
© Fabio Arangio - Graphic designer & instructor

7. creativity in design is not limitless
but it does express in infinite ways
in the limits of the required purpose
just like a painter
who should paint in the limits of the size of the canvas
but inside that frame
the creativity of the painter can express in infinite ways
© Fabio Arangio - Graphic designer & instructor

8. design
graphic
design
(2D)
industrial
design
(3D)
interior
design
web
design
app
design
fashion
design
© Fabio Arangio - Graphic designer & instructor

9. design as use of space
© Fabio Arangio - Graphic designer & instructor

10. design as use of space
communication through design is
achieved by the way
we arrange the available space
© Fabio Arangio - Graphic designer & instructor

11. space
negative space
what the user perceives as empty
positive space
what the user perceives
as the actual contents
© Fabio Arangio - Graphic designer & instructor

12. space
negative space
what the user perceives as empty
positive space
what the user perceives
as the actual contents
positive space works depending on
how the negative space that surrounds it
gets activated and guides the “eye” of the user
through the layout
© Fabio Arangio - Graphic designer & instructor

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16. the difference between
the attittude of a designer (who makes design)
and the attitude of a user (who uses that design)
is that a designer should be able to predict
how the user will experience the design
© Fabio Arangio - Graphic designer & instructor

17. the highest
point of contrast
© Fabio Arangio - Graphic designer & instructor

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20. © Fabio Arangio - Graphic designer & instructor

21. © Fabio Arangio - Graphic designer & instructor

22. © Fabio Arangio - Graphic designer & instructor