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EVERY CUSTOMER IS UNIQUE
Get instant Customer Experience Insight that you can understand!
Our starting point :
your customers
and your company.
Logpickr is focused on
real time
customer journey
analysis.
Logpickr, is a smart interface to
visualize your customer journey,
get insights on your company activities
(or enhance your strategy !).
Customer journey : it’s all about your
customer
Why can’t I find
what I’m looking
for ?
Why should I
repeat my
question ?
I’m not well
treated nor
understood
I want the same
experience on my
mobile , on web
shop, on retail
store
Customer journey: but also on
enterprise side
Why customers
are not satisfied ?
How do
customers
behave
differently on
mobile, online, in
retail shops?
Where’s the issue ?
from the web site ,
customer service,
or logistics ?
Wealth of
information, but
none to
understand real
customer journey
Customer journey : next hot topic
2020
companies will spend
more for a better
customer journey
86%
By 2020, customer
experience will
outperform price and
product in buying
decisions
Source : 50 Important Customer Experience Stats for Business Leaders (Huffington Post)
still to improve …
72%
customers declaring
"experience doesn't
match our needs"
2%
companies satisified with
customer journey analysis
Source : 50 Important Customer Experience Stats for Business Leaders (Huffington Post)
40%
companies analysing
customer journey
impacting your business,
improvement in customer
experience increases incomes
by 15%, customer satisfaction
by 20% , decreases customer
costs by 20%
(McKinsey & Company)
A customer shares his great
experience with 9 people, poor
experience with 16 (almost twice !)
CUSTOMER SATISFACTIONINCOME
Source : http://7theraofmarketing.com/97-customer-experience-stats-marketers-need-to-know/
Customer journey: a complex analysis
! !
!
! !
Customerjourney
Touchpoints,
channels
Process/
OrganizationOperationalDataSystèms
Customer journey: a complex analysis
! !
!
! !
Customer has
different
interactions
(touchpoints)
along his
journey
1
Customerjourney
Touchpoints,
channels
Process/
OrganizationOperationalDataSystèms
Customer journey: a complex analysis
! !
!
! !
1
Company
handles
customer
journey
2
Customerjourney
Touchpoints,
channels
Process/
OrganizationOperationalDataSystèms
Customer has
different
interactions
(touchpoints)
along his
journey
Customer journey: a complex analysis
! !
!
! !
1
2
And produces
operational data3
Customerjourney
Touchpoints,
channels
Process/
OrganizationOperationalDataSystèms
Company
handles
customer
journey
Customer has
different
interactions
(touchpoints)
along his
journey
Customer journey: a complex analysis
! !
!
! !
Customer Journey
Analytics
?
"
!
" " "tracker tracker tracker tracker
Customer journey: a complex analysis
! !
!
! !
Process Mining
?
Customer journey: a complex analysis
! !
!
! !
Logpick Analytics
#
#
" " " "tracker tracker tracker tracker
Logpickr Analytics : innovation for
customer journey analysis
Unique know-how and
innovative concept based on 4+
years of experience and
research
Logpickr Analytics : from data to
customer journey
Catch Rebuild Analyze
Operational Data
"
tracker
"
tracker
"
tracker
"
tracker
Probes / Sensors
Automatic Process
rebuild
KPI
Pm
PROCESS MINING
Logpickr implements innovative
process mining algorithms,
automatically rebuilding
customer journey and
operational processes from raw
data (CRM, site web, logs, ERP)Process mining
Logpickr Analytics : an unique concept
Bd
Pm
BIG DATA
Manages all your data,
anonymizing, securing them. Best
of breed of Big data technologies.
Big data
+
Logpickr Analytics : an unique concept
Ai
ARTIFICIAL INTELLIGENCE
Analyse your data, automatically
highlights improvement paths,
root cause, prediction, uses
artificial intelligence techniques.
Artificial Intelligence
Pm Bd ++
Logpickr Analytics : an unique concept
Pm Bd Ai+ +
Process mining Big data Artificial Intelligence
= Logpickr Analytics
Logpickr Analytics : an unique concept
Alpha version : september 2017
Products and services
Logpickr Analytics
B2B SaaS to visualize, analyse
customer journey
Online subscription or On Premise
Interested ? logpickr.com
Products and services
Logpickr Consulting
Our know-how on audit and consultancy :
üCustomer journey analysis
üOptimization and recommendation
üStarting Proof Of Concept
Products and services
Logpickr Academy
• Trainings for Logpickr Analytics
• Adapted for:
– Decision makers (CCO, CMO, ..)
– Data scientists
– Consultants
Proof Of Concept approach
An agile approach to provide quickly:
üQuick ROI you quickly obtain tangible results
and undestanding on your customers journeys
üCoaching we interact with your teams to
decide together the best actions. You choose
the desired detail level
üNo risk evaluate concrete results based on
your data. The decide where you want to go
further. You only dare having deeper insights
Proof Of Concept : 3 stepsPreparation
ü Data extraction
ü Understanding your needs, and necessary data$
Integrationand
Analysis
ü Kick off
ü Data integration
ü Build of first analysis%
Restitution
ü Final Analysis
ü Go/No Go for next steps
&
| ü Presentation and feedback on first analysis
ü Improvements
Contact us now to study your needs
Logpickr commitments
FAST COACHING QUALITY CONFIDENTIALITY
Fast ROI A team
designed to
help and coach
your teams
Qualified
experts
availabled for
your projects
Your Data
Encrypted and
anonymized
COMPLETE
A complete
insight on
Customer
journey and
Operational
Processes
The team
Fabrice BARANSKI Daniel CORTINOVIS
CEO CTO
" Passionate
about innovation "
" Software
development
expert "
20 years of innovation in leading companies
Ingénieur Informatique Industrielle
2published patents
10 studied patents
30 years software development and architecture
Ingénieur Informatique Industrielle Artificial Intelligence
advanced studies research
They trust us
coaching
partnership
Partnership with Orange Application for Business
Contact
2, bis rue de la châtaigneraie
35510 CESSON SEVIGNE
Fabrice Baranski - CEO
+336 77 86 39 38
fabrice.baranski@logpickr.com
www.logpickr.com

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Logpickr Customer Journey Analytics

  • 1. EVERY CUSTOMER IS UNIQUE Get instant Customer Experience Insight that you can understand!
  • 2. Our starting point : your customers
  • 4. Logpickr is focused on real time customer journey analysis. Logpickr, is a smart interface to visualize your customer journey, get insights on your company activities (or enhance your strategy !).
  • 5. Customer journey : it’s all about your customer Why can’t I find what I’m looking for ? Why should I repeat my question ? I’m not well treated nor understood I want the same experience on my mobile , on web shop, on retail store
  • 6. Customer journey: but also on enterprise side Why customers are not satisfied ? How do customers behave differently on mobile, online, in retail shops? Where’s the issue ? from the web site , customer service, or logistics ? Wealth of information, but none to understand real customer journey
  • 7. Customer journey : next hot topic 2020 companies will spend more for a better customer journey 86% By 2020, customer experience will outperform price and product in buying decisions Source : 50 Important Customer Experience Stats for Business Leaders (Huffington Post)
  • 8. still to improve … 72% customers declaring "experience doesn't match our needs" 2% companies satisified with customer journey analysis Source : 50 Important Customer Experience Stats for Business Leaders (Huffington Post) 40% companies analysing customer journey
  • 9. impacting your business, improvement in customer experience increases incomes by 15%, customer satisfaction by 20% , decreases customer costs by 20% (McKinsey & Company) A customer shares his great experience with 9 people, poor experience with 16 (almost twice !) CUSTOMER SATISFACTIONINCOME Source : http://7theraofmarketing.com/97-customer-experience-stats-marketers-need-to-know/
  • 10. Customer journey: a complex analysis ! ! ! ! ! Customerjourney Touchpoints, channels Process/ OrganizationOperationalDataSystèms
  • 11. Customer journey: a complex analysis ! ! ! ! ! Customer has different interactions (touchpoints) along his journey 1 Customerjourney Touchpoints, channels Process/ OrganizationOperationalDataSystèms
  • 12. Customer journey: a complex analysis ! ! ! ! ! 1 Company handles customer journey 2 Customerjourney Touchpoints, channels Process/ OrganizationOperationalDataSystèms Customer has different interactions (touchpoints) along his journey
  • 13. Customer journey: a complex analysis ! ! ! ! ! 1 2 And produces operational data3 Customerjourney Touchpoints, channels Process/ OrganizationOperationalDataSystèms Company handles customer journey Customer has different interactions (touchpoints) along his journey
  • 14. Customer journey: a complex analysis ! ! ! ! ! Customer Journey Analytics ? " ! " " "tracker tracker tracker tracker
  • 15. Customer journey: a complex analysis ! ! ! ! ! Process Mining ?
  • 16. Customer journey: a complex analysis ! ! ! ! ! Logpick Analytics # # " " " "tracker tracker tracker tracker
  • 17. Logpickr Analytics : innovation for customer journey analysis Unique know-how and innovative concept based on 4+ years of experience and research
  • 18. Logpickr Analytics : from data to customer journey Catch Rebuild Analyze Operational Data " tracker " tracker " tracker " tracker Probes / Sensors Automatic Process rebuild KPI
  • 19. Pm PROCESS MINING Logpickr implements innovative process mining algorithms, automatically rebuilding customer journey and operational processes from raw data (CRM, site web, logs, ERP)Process mining Logpickr Analytics : an unique concept
  • 20. Bd Pm BIG DATA Manages all your data, anonymizing, securing them. Best of breed of Big data technologies. Big data + Logpickr Analytics : an unique concept
  • 21. Ai ARTIFICIAL INTELLIGENCE Analyse your data, automatically highlights improvement paths, root cause, prediction, uses artificial intelligence techniques. Artificial Intelligence Pm Bd ++ Logpickr Analytics : an unique concept
  • 22. Pm Bd Ai+ + Process mining Big data Artificial Intelligence = Logpickr Analytics Logpickr Analytics : an unique concept
  • 23. Alpha version : september 2017 Products and services Logpickr Analytics B2B SaaS to visualize, analyse customer journey Online subscription or On Premise Interested ? logpickr.com
  • 24. Products and services Logpickr Consulting Our know-how on audit and consultancy : üCustomer journey analysis üOptimization and recommendation üStarting Proof Of Concept
  • 25. Products and services Logpickr Academy • Trainings for Logpickr Analytics • Adapted for: – Decision makers (CCO, CMO, ..) – Data scientists – Consultants
  • 26. Proof Of Concept approach An agile approach to provide quickly: üQuick ROI you quickly obtain tangible results and undestanding on your customers journeys üCoaching we interact with your teams to decide together the best actions. You choose the desired detail level üNo risk evaluate concrete results based on your data. The decide where you want to go further. You only dare having deeper insights
  • 27. Proof Of Concept : 3 stepsPreparation ü Data extraction ü Understanding your needs, and necessary data$ Integrationand Analysis ü Kick off ü Data integration ü Build of first analysis% Restitution ü Final Analysis ü Go/No Go for next steps & | ü Presentation and feedback on first analysis ü Improvements Contact us now to study your needs
  • 28. Logpickr commitments FAST COACHING QUALITY CONFIDENTIALITY Fast ROI A team designed to help and coach your teams Qualified experts availabled for your projects Your Data Encrypted and anonymized COMPLETE A complete insight on Customer journey and Operational Processes
  • 29. The team Fabrice BARANSKI Daniel CORTINOVIS CEO CTO " Passionate about innovation " " Software development expert " 20 years of innovation in leading companies Ingénieur Informatique Industrielle 2published patents 10 studied patents 30 years software development and architecture Ingénieur Informatique Industrielle Artificial Intelligence advanced studies research
  • 30. They trust us coaching partnership Partnership with Orange Application for Business
  • 31. Contact 2, bis rue de la châtaigneraie 35510 CESSON SEVIGNE Fabrice Baranski - CEO +336 77 86 39 38 fabrice.baranski@logpickr.com www.logpickr.com