4. Logpickr is focused on
real time
customer journey
analysis.
Logpickr, is a smart interface to
visualize your customer journey,
get insights on your company activities
(or enhance your strategy !).
5. Customer journey : it’s all about your
customer
Why can’t I find
what I’m looking
for ?
Why should I
repeat my
question ?
I’m not well
treated nor
understood
I want the same
experience on my
mobile , on web
shop, on retail
store
6. Customer journey: but also on
enterprise side
Why customers
are not satisfied ?
How do
customers
behave
differently on
mobile, online, in
retail shops?
Where’s the issue ?
from the web site ,
customer service,
or logistics ?
Wealth of
information, but
none to
understand real
customer journey
7. Customer journey : next hot topic
2020
companies will spend
more for a better
customer journey
86%
By 2020, customer
experience will
outperform price and
product in buying
decisions
Source : 50 Important Customer Experience Stats for Business Leaders (Huffington Post)
8. still to improve …
72%
customers declaring
"experience doesn't
match our needs"
2%
companies satisified with
customer journey analysis
Source : 50 Important Customer Experience Stats for Business Leaders (Huffington Post)
40%
companies analysing
customer journey
9. impacting your business,
improvement in customer
experience increases incomes
by 15%, customer satisfaction
by 20% , decreases customer
costs by 20%
(McKinsey & Company)
A customer shares his great
experience with 9 people, poor
experience with 16 (almost twice !)
CUSTOMER SATISFACTIONINCOME
Source : http://7theraofmarketing.com/97-customer-experience-stats-marketers-need-to-know/
11. Customer journey: a complex analysis
! !
!
! !
Customer has
different
interactions
(touchpoints)
along his
journey
1
Customerjourney
Touchpoints,
channels
Process/
OrganizationOperationalDataSystèms
12. Customer journey: a complex analysis
! !
!
! !
1
Company
handles
customer
journey
2
Customerjourney
Touchpoints,
channels
Process/
OrganizationOperationalDataSystèms
Customer has
different
interactions
(touchpoints)
along his
journey
13. Customer journey: a complex analysis
! !
!
! !
1
2
And produces
operational data3
Customerjourney
Touchpoints,
channels
Process/
OrganizationOperationalDataSystèms
Company
handles
customer
journey
Customer has
different
interactions
(touchpoints)
along his
journey
17. Logpickr Analytics : innovation for
customer journey analysis
Unique know-how and
innovative concept based on 4+
years of experience and
research
18. Logpickr Analytics : from data to
customer journey
Catch Rebuild Analyze
Operational Data
"
tracker
"
tracker
"
tracker
"
tracker
Probes / Sensors
Automatic Process
rebuild
KPI
19. Pm
PROCESS MINING
Logpickr implements innovative
process mining algorithms,
automatically rebuilding
customer journey and
operational processes from raw
data (CRM, site web, logs, ERP)Process mining
Logpickr Analytics : an unique concept
20. Bd
Pm
BIG DATA
Manages all your data,
anonymizing, securing them. Best
of breed of Big data technologies.
Big data
+
Logpickr Analytics : an unique concept
21. Ai
ARTIFICIAL INTELLIGENCE
Analyse your data, automatically
highlights improvement paths,
root cause, prediction, uses
artificial intelligence techniques.
Artificial Intelligence
Pm Bd ++
Logpickr Analytics : an unique concept
22. Pm Bd Ai+ +
Process mining Big data Artificial Intelligence
= Logpickr Analytics
Logpickr Analytics : an unique concept
23. Alpha version : september 2017
Products and services
Logpickr Analytics
B2B SaaS to visualize, analyse
customer journey
Online subscription or On Premise
Interested ? logpickr.com
24. Products and services
Logpickr Consulting
Our know-how on audit and consultancy :
üCustomer journey analysis
üOptimization and recommendation
üStarting Proof Of Concept
25. Products and services
Logpickr Academy
• Trainings for Logpickr Analytics
• Adapted for:
– Decision makers (CCO, CMO, ..)
– Data scientists
– Consultants
26. Proof Of Concept approach
An agile approach to provide quickly:
üQuick ROI you quickly obtain tangible results
and undestanding on your customers journeys
üCoaching we interact with your teams to
decide together the best actions. You choose
the desired detail level
üNo risk evaluate concrete results based on
your data. The decide where you want to go
further. You only dare having deeper insights
27. Proof Of Concept : 3 stepsPreparation
ü Data extraction
ü Understanding your needs, and necessary data$
Integrationand
Analysis
ü Kick off
ü Data integration
ü Build of first analysis%
Restitution
ü Final Analysis
ü Go/No Go for next steps
&
| ü Presentation and feedback on first analysis
ü Improvements
Contact us now to study your needs
28. Logpickr commitments
FAST COACHING QUALITY CONFIDENTIALITY
Fast ROI A team
designed to
help and coach
your teams
Qualified
experts
availabled for
your projects
Your Data
Encrypted and
anonymized
COMPLETE
A complete
insight on
Customer
journey and
Operational
Processes
29. The team
Fabrice BARANSKI Daniel CORTINOVIS
CEO CTO
" Passionate
about innovation "
" Software
development
expert "
20 years of innovation in leading companies
Ingénieur Informatique Industrielle
2published patents
10 studied patents
30 years software development and architecture
Ingénieur Informatique Industrielle Artificial Intelligence
advanced studies research