On May 12, 2015 following the pioneering actions and leadership of Florence Nightingale the Foundation for the Advancement of Nursing was launched. Here is the keynote presentation about the foundation, it's work and a look into the future...

1. FOUNDATION FOR THE
ADVANCEMENT OF NURSING
KEYNOTE PRESENTATIONMAY 12, 2015

2. ACKNOWLEDGEMENTS
 Thank you for Your Support
 Washington Governors University
 Washington State Nurses Association
 Renton Technical College
 Guests and Attendees
 Event Volunteers & Committee

3. Agenda
DawnofaNewDay
TheFoundation
Media
Influence
History

4. CONTEXT
 Background
 A brief history of our journey
 About Sonya
 How we began
 The Magazine
 The TV Show
 What Inspires Us
 Nursing Shortage
 Media Influencers

5. NURSING SHORTAGE: 1.2 Million by 2022
The Bureau of Labor Statistics’ Employment Projections 2012-2022 released
in December 2013, stated that the RN workforce is expected to grow from 2.71
million in 2012 to 3.24 million in 2022, an increase of 526,800 or 19%.
However, the Bureau also projects the need for 525,000 replacements
nurses (due to an aging workforce). A fact sheet released by the American
Association of Colleges of Nursing (AACN), states that this brings the total
number of job openings for nurses (nursing shortage) due to growth and
replacements to 1.05 million by 2022.
Giving an increasingly ailing population and the fact that people are living longer
with chronic health conditions, This is A LOOMING DISASTER!

6. MEDIA INFLUENCES PUBLIC OPINION
 News
 Weather
 Faith
 Education
 Entertainment
 Home & Lifestyle
 Opinion

7. MEDIA REPRESENTATION OF NURSES
 Print
 Digital & Social
 Broadcast Media

8. NURSES MEDIA NURSES
MEDIA MYTH: ANGEL OF DEATH

9. MEDIA MYTH: OVERSEXED BIMBOS
NURSES MEDIA NURSES

10. MEDIA MYTH: Physicians’ Lackeys
NURSES MEDIA NURSES

11. MEDIA MYTH: REQUIRES NO TRAINING
MEDIA NURSESNURSES

12. MEDIA MYTH: UNNECESSARY
MEDIA NURSESREAL NURSES

13.  Newspapers and magazines (non-nursing) have little to no
portrayals of nursing. Both genres do not, as a rule, use
nurses as sources. In Study in Canada found that nurses
accounted for 1.1% of the quoted sources on healthcare
issues.
 In February 2007, The New York Times crossword puzzle, as a
clue for RNs, used the phrase “I.C.U. helpers”.
MEDIA REPRESENTATION OF NURSES

14.  Print
 Books
 Magazines
 Newspapers
MEDIA REPRESENTATION OF NURSES
Newspapers and magazines (non-nursing) have little to no portrayals of nursing. Both
genres do not, as a rule, use nurses as sources. In Study in Canada found that nurses
accounted for 1.1% of the quoted sources on healthcare issues.
In February 2007, The New York Times crossword puzzle, as a clue for RNs, used
the phrase “I.C.U. helpers”.

15. Doesn’t that Upset You?

16. Only Nurses can Change the Media
Narrative about Nursing
MEDIA REPRESENTATION OF NURSES

17. HAPPY BIRTHDAY TO AN IDOL
1820 - 1910
Florence Nightingale is a pillar
for the advancement of
Nursing.
May 12 is her birthday.
We follow her leadership by
launching the Foundation for
the Advancement of Nursing
today!

18. DAWN OF A NEW DAY
 Changing the Narrative
 To A Modern Look at Nursing
The
FoundationfortheAdvancementofNursing

19. THE FOUNDTION
 MISSION
 Media
 Print
 Digital & Social
 Broadcast
Promote Nursing in the Media while educating
the general public on health and wellness issues.

20. What’s Being Done: PRINT MEDIA

21. What’s Being Done: Digital & Social Media
 Online Presence
 Social Media
 Websites

22. What’s Being Done: BROADCAST MEDIA
 REEL NURSES TELEVISION
 Talk Show
 The Reel Nurses Talk Show
 Game Show
 Reality TV
 RNTV Presents

23. PUBLIC HEALTH EDUCATION
HEALTH EDUCATION:
 Across the Lifespan
 Children
 Adults
 Elderly
 Chronic Conditions
 Prevention
 Management
 Mental Health
 Available Healing Options
 Traditional &
 Non-Traditional Healing Methods

24. PUBLIC HEALTH EDUCATION
KEY DETERMINANTS OF HEALTH:
 Physical Environment
 Working Conditions
 Social Support Networks
 Coping Skills
 Income & Social Status
 Education
 Access to Health Services
 Health Fairs
 AON TENT CLINIC
 October 2015

25. COMMUNITY OUTREACH
Grass roots initiatives including:
 Health Fairs
 AON TENT CLINIC
 October 2015
TREE TOP: MEDIA
GRASSROOTS:
Community Outreach

26. THE FUTURE: BROADCAST MEDIA
 Produce a variety of shows
 Talk Show, Comedy, Games, etc..
 Ramp up production quality
 Hire talent
 Health Education
www.RNTV.us
REEL NURSES TELEVISION

27. THE FUTURE: PRINT & DIGITAL

28. WE NEED YOU!
 Each project begins with you –
 Your expert knowledge and experience
 Your participation as volunteers
 Your monetary contribution
 Your personal stories
The New ERA in Media Representation of Nursing
Begins with You

29. Our Mission is Critical
Our Path Determined
Our Initiatives - Ongoing

30. Thank You!
Foundation for the Advancement of Nursing