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Funshare - APAC local success story

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Funshare - APAC local success story

  1. 1. Case Study Results • 25% of revenue is directly attributable to Facebook • 11% of site traffic originates from Facebook • An average of 484K unique Facebook users saw content from the Daily deal site drives 25% of revenue Page on a daily basis during the last month using Facebook. “Facebook gives us a platform where we can enhance our brand presence, build a user community, and convert Goals these users into paying customers. That’s unique and FunShare wanted to use Facebook to: powerful.” • Drive Facebook audience to purchase directly from Herman Cheng, CEO, • Establish a community of users familiar with its brand Approach Build Engage Build The company’s strategy for engaging with users on Facebook centered around its Page:ConnectEngage • Chose logo as its profile picture and a cover photo featuring different types of deals ReachInfluence • Created separate tabs to feature partner offers BuildConnect FunShare ran Facebook Ads using an always-onEngage model to: Reach • Reach a very targeted group of usersInfluence • Drive new Likes to the Page Build • Advertise the latest offers and promotionsConnectEngage The social deal site used its Facebook Page to engage with fans by: Reach Connect InfluenceInfluence • Regularly posting about the latest promotions to Build encourage spontaneous purchasesConnect • Maximizing engagement by asking questions andEngage including a picture of the offer with all posts Reach FunShare is a daily deal site based in Hong Kong.Influence FunShare ran sponsored stories to drive increased reach and awareness of its brand: • Targeted friends of current fans to “Like” the Page • Created ads from Page posts to promote latest offers to friends of fans Facebook: Building Essential Connections