1. Group Members:
Fahad Ur Rehman Khan
Muhammed Yasir
Hammad Ali Zaheer

2. Q1> Classify this application by EC
transaction type.

3. Q1> Classify this application by EC
transaction type.
 This is a hybrid business model combining B2B
and B2C elements. The business acts as an
intermediary to other businesses (restaurants) and
then resells these products to students (food). This
business could be described as B2B2C.
 B2B: Campusfoods.com  Schools & University
canteens.
 B2C: Campusfoods.com Student
 B2B2C: Campusfoods.com  Schools & University
canteens Student

4. Q2> Explain the benefits of
campusfood.com for its student
costumers and for the restaurant it
represents.

5. Q2> Explain the benefits of campusfood.com for its
student costumers and for the restaurant it represents.
 Benefits for students:
 With campusfood.com , the students can order food from
various restaurants online at the university without personally
going to those restaurants.
 The students can take their time to decide what the want to eat
from the interactive and updated menus of different restaurants
available on the campusfood.com’s site.
 The student’s don’t have to face the problem of busy telephone
lines while ordering their meal.
 Benefit of different promotions and giveaways from the
restaurants on the campus food site.
 The students do not have to go personally for the payment of the
food , instead they can use they online payment facility on the
website.

6. Q2> Explain the benefits of campusfood.com for its
student costumers and for the restaurant it represents.
 Benefits for Restaurants:
 The benefit for the restaurants on the campus food site
is their promotion among the students of hundreds of
schools.
 The restaurants on smaller scales don’t need to setup
their own websites for the purpose of online ordering
as campusfood.com is doing their job.

7. Q3> Trace the flow of physical
and digitalized information in
this internet enterprise and
prepare diagram how it works.

8. Q3> Trace the flow of physical and digitalized information in this
internet enterprise and prepare diagram how it works.
 Campusfood.com receives restaurant menus and
enters them into their EC site. Consumers view
this information on the Internet and place
electronic orders to Campusfood.com. The orders
are then forwarded digitally to the restaurant.

9. Q4> Determine the place of
campusfood.com in an industry
value chain.

10. Q4> Determine the place of
campusfood.com in an industry value chain.
 The existence of campusfood.com which is now
grabhub.com. Is an intermediary between customer
and restaurant .
 For Example: A Student wants Chinese so he place his
order on campusfood.com and then campusfood.com
search for Chinese restaurants and then bring that
dish to them.

11. Q5> How does the outsourcing
of marketing activities
contribute to the business ?

12. Q5> How does the outsourcing of marketing
activities contribute to the business ?
 By outsourcing marketing activities, the business
is able to benefit from the firms expertise in this
area. Additionally, the business is able to
concentrate on its core abilities.
 Outsourced activities to a marketing firm enable
addition of dozens of schools nationwide.

13. Thank You !