Fairy Tailors | Social Media Campaign Succes Stories & Case Studies [EN / US] Client: AladinE. For more details don't hesitate to contact us directly by e-mail info@fairytailors.cz or via contact form on our website www.fairytailors.cz !

1. [EN / US | AladinE]

2. Who are we?
„We are Fairy Tailors. We sew brands‘ stories
that arouse interest, evoke emotions, and
become an unique experience. All of that on
social media which we just love.”

3. What can we do?
Light bulb moments

4. How do we think?
What?

5. What do we follow?
values

6. What did we accomplish?
Keep on browsing!

8. Strategy / Communication
AladinE is a French premium brand producing creative products for kids
and adults, which are characterized by high quality and high added value.
Our goal was to define a brand‘s communication strategy on social media
in accordance to the brand archetype, key atributes, and product portfolio.
The main topic of the brand‘s communication is modern education; education
of parents who "enjoy being parents"; collaboration with experts at the field of
special education; support and motivation for everyone who wants
to create and inspire others.
Almost 50% of customers who made a purchase at the e-shop (direct or assisted
conversion) pursuant to Facebook communication were new customers. In just
2 months of our work Facebook became the third most powerful tool that had
been generating more than 20% of e-shop turnover in a given period of time.
Within 3 months of collaboration we increased conversions by more than 200%.
*) We did not use any kind of paid advertising during the campaign (Facebook Ads).
Results
Brief
ROI
318 % after 2 months from the beginning of the FB campaign.
414 % after 3 months from the beginning of the FB campaign.

9. Idea
Strategy

10. Strategy
Archetype
Ruler
Creator
Innocent
Sage
Explorer
HeroSage
Jester
Outlaw
Everyman
Lover
Caregiver
Change Order
Social
Ego

11. Creator
„If you can imagine it, you can also do it.”
To create something of enduring value.
To materialize a personal vision.
Dreams, fantasies, flashes of inspiration.
1) Creativity and resourcefulness in imitation.
2) Fulfilling a personal vision.
3) Creating works that affect others, culture, and society.
Strategy
Archetype
Motto
Core desire
Challenge
Stages
Call

12. Strategy
The Creator is inherently unconventional, does not try to fit in, but to
express himself.
The Creator moves wherever creative projects are born.
The Creator brings innovations - new products, production processes,
new approaches to marketing.
The Creator is usually not tolerant of sloppy mass production and a lack
of creativity and quality.
The Creator uses things not to impress, but to express himself.
The Creator in each of us is also attracted by other people's artwork.
It can be not just a picture in a gallery, but also a well-designed product.
The Creator - as an artist - paints a picture that reflects his soul.
The Creator - as an entrepreneur - does business in his own way and
often has no idea how to do it.
The Creator - as an innovator at any field - is turning his back on the
traditional concept and uses his unique ability to see the world
differently.
Character

13. Communication

14. Communication

15. Communication

16. Communication

17. Communication

18. Communication

19. Communication

20. Communication

21. Communication

22. Enjoyed it?
Let us know!
www.fairytailors.cz
info@fairytailors.cz
www.facebook.com/fairytailors.cz
@FairyTailors