We kick off the summit with a look back on the 10 digital marketing trends of 2021. We're going back a year to see how we did - were they a hit or a miss? This time around, that’s not an exercise for the faint-hearted – nothing stayed the same. In this session, we'll reflect on 2021 to see how many of our past predictions came to fruition! Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/

2. 2021 Trends
Review.
Welcome to:
With:
• Dino Kuckovic, Director of Community & Events at Falcon.io
2022
Falcon.io Virtual Summit

3. Our Agenda
First things
fi
rst:
2021 Trends
Q&A
2022
Falcon.io Virtual Summit

4. YEARLY REFLECTIONS:
LOOKING BACK OVER 2021
Who could have predicted?

5. 2022
Falcon.io Virtual Summit
2021/10.

6. @Falcon.io
#SparkDigital22 #WhatsNext #growwithsocial
Cast your vote on-screen.
Q: Which 2021 digital marketing trend
influenced your work the most?

7. 2022
• Social stepped in when needed the most.
• Increase in messaging, use, video streaming
• Regular interaction
• Community-building
Social-in-Place
The year of disruption.
A

8. 2022
• Shift to e-commerce accelerated by 5 years
• Main goal to hyper-personalize
Social Commerce
Shop ‘till you drop.
A

9. 2022
• Companies taking a public stance on good
standing with consumers
• However, now risk-free
• 75% of millennial want brands to give back
Brand Activism
Giving new meaning to brand voice.
A

10. 2022
• Raw and authentic micro-content more popular than
perfection
• 86.6% of users now post stories on Instagram and 70% view
stories daily.
• Leave high production value at the door.
• Why the buzz?
Ephemeral Content
Leave high-production value at the door.
B

11. 2022
• AR/VR world expansion with more brands testing around.
• IG
fi
lters and virtual try-ons boomed in 2021.
• Drive engagement and brand awareness.
• Surge in 5G equipped mobile devices
Augmented Reality
Blurring the line between digital & reality.
A

12. 2022
• Personal data still a hot topic
• All generations care about what companies do with
their data
• Third-party cookie phase out plan
• Trust is key!
Data Privacy
Under the microscope.
A

13. 2022
• The answer to unlocking new audiences.
• Medium as message”
• Perks of going niche (and when not to)
Niche SoMe Platforms
A broader horizon.
A

14. 2022
• Strategy shift due to increase in personalization
• 80% purchase prone if personalized
• A sophisticated science
• Can privacy & personalization coexist?
• Trust, again…
Advertising
A fork in the ad road.
A

15. 2022
• The answer to unlocking new audiences.
• Medium as message”
• Perks of going niche (and when not to)
Video Formats
50 shades of video.
A

16. 2022
• Strategy shift due to increase in personalization
• 80% purchase prone if personalized
• A sophisticated science
• Can privacy & personalization coexist?
• Trust, again…
Social as PR 2.0
The new face of PR.
A

17. @Falcon.io
#SparkDigital22 #WhatsNext #growwithsocial

18. falcon.io Virtual Summit
2022
Daniel Blaser
Head of Content Marketing at BrightHire
10:50 Retro Revolution
Coming up

19. @falconIO
falcon.io events@falcon.io