Spark Digital: User-Generated Content

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User-generated content is king. More and more brands are realizing the value of user-generated content and putting in measures to scale it. The need for UGC is also evident in the data: Gen Z and Millennials are less trusting of the average brand. Consumers today are belief-driven and increasingly look for authenticity from brands. We did just tell you that nostalgia marketing is in, but the glossy perfection of the ‘90s is definitely not. So this session will cover practical tips brands can adopt instantly in order to ignite and improve their UGC strategy. Watch on-demand: https://www.falcon.io/cmp/2022-digital-trends-resources/

Redes sociales

Trend: User-Generated Content
Copyright© 2022 GoDaddy Inc.

Copyright© 2022 GoDaddy Inc.
3
You’ll learn how to:
• Figure out where your
audience is sharing and
talking about your business
• Have your audience
participate
• Encourage your community
Agenda
Geoffrey Brown
Webinar Manager

Why is this trend
relevant in 2022?
@Falcon.io @GoDaddy
#SparkDigital22 #WhatsNext #growwithsocial

28 percent more engagement than your
typical company post. Not only are they
getting more engagement, but 54 percent of
potential customers use social media to help
shape their purchasing decision.

Step 1: Choose social
networks most impactful to
your campaign
@Falcon.io @GoDaddy
#SparkDigital22 #WhatsNext #growwithsocial

Use Facebook to post the kind of authentic, compelling
content likely to boost engagement (and possibly go viral).
Facebook’s algorithm is tough for organic reach, but don’t
rule out posting user-generated content on ads.

Twitter is a great platform for image-sharing.
Much like on Instagram, it works to let the
visuals do the talking

As the mecca of visual-sharing,
Instagram is the go-to for UGC.

Engage with a customer in the
comments of their video, ask
permission to share and credit properly
on your own page.

Step 2: Tell your audience
what content you want
@Falcon.io @GoDaddy
#SparkDigital22 #WhatsNext #growwithsocial

Step 3: Collaborate and
focus on community
@Falcon.io @GoDaddy
#SparkDigital22 #WhatsNext #growwithsocial

1. Build relationships before
outreach
2. Offer free products and lots of
promotion
3. Think long term
4. Don’t underestimate
micro-influencers

Copyright© 2022 GoDaddy Inc.
20
You’ll learn how to:
• Figure out where your
audience is sharing and
talking about your business
• Have your audience
participate
• Encourage your community
Takeaways
Geoffrey Brown
Webinar Manager

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Spark Digital: User-Generated Content

3. Copyright© 2022 GoDaddy Inc. 3 You’ll learn how to: • Figure out where your audience is sharing and talking about your business • Have your audience participate • Encourage your community Agenda Geoffrey Brown Webinar Manager

4. Why is this trend relevant in 2022? @Falcon.io @GoDaddy #SparkDigital22 #WhatsNext #growwithsocial

5. 28 percent more engagement than your typical company post. Not only are they getting more engagement, but 54 percent of potential customers use social media to help shape their purchasing decision.

7. Step 1: Choose social networks most impactful to your campaign @Falcon.io @GoDaddy #SparkDigital22 #WhatsNext #growwithsocial

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11. Engage with a customer in the comments of their video, ask permission to share and credit properly on your own page.

12. Use LinkedIn to promote above and beyond employee-generated content that aligns with your brand in a professional sense.

13. Step 2: Tell your audience what content you want @Falcon.io @GoDaddy #SparkDigital22 #WhatsNext #growwithsocial

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16. Step 3: Collaborate and focus on community @Falcon.io @GoDaddy #SparkDigital22 #WhatsNext #growwithsocial

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18. 1. Build relationships before outreach 2. Offer free products and lots of promotion 3. Think long term 4. Don’t underestimate micro-influencers

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20. Copyright© 2022 GoDaddy Inc. 20 You’ll learn how to: • Figure out where your audience is sharing and talking about your business • Have your audience participate • Encourage your community Takeaways Geoffrey Brown Webinar Manager

Spark Digital: User-Generated Content

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