#t2LiveChat brings a celeb closer to her / his fans. Conceptualized by FPS, and executed in association with t2, this online experience tries to bring a celeb closer to her / his celebs through a social media chat. We had Koel with us, before her b'day, interacting with her fans! Yay!

1. t2LiveChat – Social Media Report

2. Analyzing the second #t2LiveChat

3. #t2LiveChat
Facebook Report

4. The announcement creative was put up to declare the celebrity for the second Live Chat

5. This time, the Live Chat took place both on Twitter and FB, so an event page
was created on FB for the whole interaction procedure

6. The questions started pouring in almost immediately. A separate post was
put up to channelize all the questions there

7. For those who have liked the page already and visit the page on a regular basis, we posted other creative on the
timeline for interaction

8. #t2LiveChat
Twitter Report

9. On Twitter, the response was immediate and spontaneous

10. People started asking questions almost immediately!

11. The #t2LiveChat tweet received plenty of replies from followers and non followers alike

12. #t2LiveChat
D-Day!

13. Just before starting with the live chat, we made one last post declaring her arrival
The response was overwhelming!

14. We asked Koel to tweet when she’ll be on her way to t2’s office, to set
the mood for the live chat
• RTs and Favs followed, along with plenty of replies from his fans

15. Moments captured from the #t2LiveChat session with Koel
As she replied to the questions, t2 RT-ed them all, to the audience

16. The session ended with a picture of Koel and a message to all of her fans

17. #t2LiveChat
Outcome

18. On Facebook, the page likes were as follows:
• Pre-event – 255,488
• On the day of the event – 255,583
•Post-event – 255,640
On Twitter, the follower count was as follows:
• Pre-event – 18,760
• On the day of the event – 18,824
• Post-event – 18,909

19. We reached out to more than a Lakh through our communication.

20. We tracked the hashtag when we started the #t2LiveChat till the time we ended it
This was taken on the day of the Live Chat, before the event started

21. We tracked the hashtag when we started the #t2LiveChat till the time we ended it
This was taken during the #t2LiveChat event

22. Great news!
The #t2LiveChat hashtag was trending during the time span of 4PM to 5PM –
when the event was taking place

23. Great news!
The #t2LiveChat hashtag was trending during the time span of 4PM to 5PM –
when the event was taking place

24. Icing on the cake? Of course, a coverage on t2!