How YouTube Creators are building fan audiences by using email to connect with fans. 

More and more YouTube stars are turning to email to solve their fan audience problems on YouTube. YouTube limits the type of communication you can have with fans, while email lets creators build owned relationships, connect with fans, and stop getting lost in the feed.

1. Connecting YouTube Channels to
Their Fan Audiences
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2. The Fan Audience Problem on YouTube
Messaging is limited
Can only post 1000
to 1-to-1 plain text
character plan text
messages. Good luck
bulletins that fans
messaging EVERY
might miss
fan
Email alerts for fans
New videos appear in
aren’t customized and
a fan’s feed when
lump your content with
they’re uploaded…and
everything else a fan
that’s it!
subscribes to
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3. What do you do?
Post on Facebook?
Only 16% of fans will actually see your content in their feed
Tweet?
Only fans reading Twitter at the right time will see your tweet. Content gets
lost in the feed
Share on Google+?
Smaller fan audiences than other networks
Pin it?
Still relies on time-sensitive feed and only reaching one audience segment
So what should you use? Email.
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4. Why Email Solves These Problems
Direct content- Data and
rich channel to analytics on
all fans at fans and their
once actions
Best method
Fan list that for driving
you own and traffic to
control YouTube
channels
Email
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5. Email and YouTube Cycle
Grows
creator-to-fan
Open an
relationship;
email with a
fans excitedly
new video
anticipate
new content
You get
increased Fans visit
video views YouTube to
and watch the
advertising video
revenue 5

6. How the experts build their lists
AND their channels
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7. A custom Facebook tab is setup for email
collection, while the Cover photo still focuses on key
YouTube content
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8. The custom Facebook tab:
• Has a clear signup call to
action – “Get My
Newsletter”
• Features YouTube-
sourced video content at
the top
• Contained other
engaging featured like
photos and comments
• Displays a Twitter feed
for maximum social
reach
• Easy to setup
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9. Website:
• Designed with a
major focus on fan
list growth
• Customized list
segments for
different content
genres
• Video promoting the
list – engaging
content drives
signups!
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10. Email Campaigns:
• Hyper-targeted by
interest
• Incorporates
multiple pieces of
video content
• Call to action to
directly subscribe
to the YouTube
channel
• Social icons at top
also help build
other networks
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12. A custom Facebook tab is setup for email collection,
with another tab for driving merch sales. The cover
photo promotes key YouTube content.
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13. The custom tab:
• Features email signup
at top of page
• Highlights ecommerce
in a more visual way
than YouTube allows
• Still includes frequently
updated video content
– video is the focus so
include it everywhere!
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14. Email Campaign:
• Contains more text-
based information than
other channels can
effectively
accommodate
• Video is highlighted
both in text at bottom
and with a screenshot
in sidebar
• Merch promotion below
video content
• Social icons cross-
promote other
networks
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15. Social Digest:
• Automated content curation
• Uses existing content from
social networks
• Emails fans weekly or biweekly
• Highlights most engaging
content, like YouTube videos
Social Digest is the free, automated solution to the “I
never know what to send and don’t have enough time”
email problem
Content creators that email regularly see:
• More list growth
• Higher levels of engagement
• More traffic to social content that was “lost in the
feed”
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17. Newsletter:
• Lots of content!
• Highlights new videos
at top (most important)
• Interviews with actors
in series – exclusive
email-only content
drives fans to open
and engage
• Instagram supplies
more visuals
• Image-driven store
makes merch more
appealing to fans
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18. No website? No problem!
Fan Action Pages let your fans signup for your list
at an easily linkable URL: yourname.fanbridge.com
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19. Are you a YouTube channel looking to grow your fan
audience?
Learn more about how FanBridge can help you:
http://www.fanbridge.com/youtube
More Tips for YouTube:
Getting more views from your email campaigns
Using Facebook to increase YouTube traffic
Collect email signups with playlist introductions
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