Scoreboard Photo Sharing is FanChatter’s user-generated update of the traditional video Fan Cam offering no less than five distinct marketing touchpoints.

1. Your fans are taking photos with their phones during your events.
What if you could harness this unique fan content and monetize it?
You can…

2. reinvented the fan cam with Scoreboard Photo Sharing
A user-generated fan cam offering 5 distinct brand touchpoints…
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3. reinvented the fan cam with Scoreboard Photo Sharing
Fans at an event see a branded scoreboard slideshow of multiple
fan-generated photos with a clear call-to-action (see below).
“Fans, text your
photos to
pix@sponsor.com
for a chance to
see them on the
scoreboard and
online at
(team).com!
Courtesy of
(sponsor).”
Scoreboard/public address is brand touchpoint #1
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4. reinvented the fan cam with Scoreboard Photo Sharing
Every participating fan receives an instant text message reply capable
of containing:
• brand messaging
• coupons or coupon codes
• special announcements and offers
• web addresses/links to branded websites
• opt-in instructions for a mobile alert program
and more…
The text message reply is brand touchpoint #2
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5. reinvented the fan cam with Scoreboard Photo Sharing
A live operator* manually approves incoming photos and exports
them for inclusion in scoreboard slideshows.
* Automated moderation is also available.
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6. reinvented the fan cam with Scoreboard Photo Sharing
Every approved photo is automatically posted to a real-time branded
web gallery, instantly turning your audience into advocates.
Fans collectively create a unique photo
album for every game or event.
Complete with brand messaging and
display ads, this gallery may be embedded
into any website as a traffic-generating
attraction* or exist separately as a branded
microsite.
“Qwest Twins Pics” Gallery
http://twins.fanchatter.com
“McDonald’s Sooner Sports - I’m Lovin’ It!” Gallery
http://ou.fanchatter.com
“The Best Buy Mobile® Fan Gallery” (left)
http://bestbuy.fanchatter.com
*“Rider Fan Photos sponsored by Boston Pizza” Gallery
http://leaderpost.com/rfp
The branded web gallery is brand touchpoint #3
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7. reinvented the fan cam with Scoreboard Photo Sharing
From the branded web gallery, fans can share photos with their friends
using the send to a friend button.
Friends receive an email containing a link to
the shared photo as well as a hyperlinked
brand message (below)
The send to a friend email is brand touchpoint #4
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8. reinvented the fan cam with Scoreboard Photo Sharing
Fans can also use social media sharing tools to share their favorite
photos on social media platforms like Facebook and Twitter.
And while fans are sharing their photos
on Facebook (left) and Twitter, they’re
also sharing valuable links back to
your branded web gallery.
That means more visitors, higher Google
Page Rank, and better search results for
your team, event, or sponsor website.
Social media sharing is brand touchpoint #5
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9. reinvented the fan cam with Scoreboard Photo Sharing
And it’s all completely measurable…
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10. reinvented the fan cam with Scoreboard Photo Sharing
Accurate participation metrics are generated in real-time.
At left is a partial snapshot of FanChatter’s
control panel statistics display.
CASE STUDY: During their 81-game 2008
home schedule, the Minnesota Twins and
sponsor Qwest collected:
15,041 total photos from
9,031 unique fans resulting in
There’s almost always more than
one fan involved per picture, so 13,336 Qwest branded reply messages
fan totals should be adjusted up (one reply sent per unique fan per game)
by a factor of 2 or 3 and these are
all highly engaged in-venue That’s a per-game average of 185 photos
impressions. received from 165 unique fans with a
single-game high of 636 photos from 525
unique fans.
And there were 2,912 unique visitors to
Visits increase when galleries are the Qwest branded gallery microsite
incorporated into- or linked from a
(meaning roughly 1/3 of the number of
team, event, or sponsor site.
participating fans visited the site).
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11. reinvented the fan cam with Scoreboard Photo Sharing
Participation increases over time…
50%
The Minnesota Twins and sponsor Qwest have seen their photos-
per-game average jump from 185 in 2008 to 277 so far in 2009.
That’s a 50% increase from the Twins’ first season of Scoreboard
Photo Sharing to their second.
…while the online gallery
excels as a featured attraction
within an existing website.
The CFL’s Saskatchewan Roughriders’ “Rider Fan
Photos” gallery lives inside the website of their
regional newspaper, The Leader-Post, at
http://leaderpost.com/rfp (left).
Through three games, over 90% of gallery visitors
have been referred from The Leader-Post’s website,
and these highly-engaged visitors are averaging an
impressive 13 page views per visit!
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12. reinvented the fan cam with Scoreboard Photo Sharing
More brand touchpoints than fan cam or other “Pix2Screen” features.
Features Traditional Video “Pix2Screen”
Fan Cam (the other guys) Scoreboard Photo
Touchpoints
Sharing
Scoreboard logo
visibility/PA mention
X X X
Branded text msg X X
reply to all participants
Branded real-time
web gallery
X
Send to a friend X
branded email
Branded social
media sharing/ X
gallery promotion
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13. reinvented the fan cam with Scoreboard Photo Sharing
Feedback
“FanChatter enabled us to provide McDonald’s with a unique sponsorship platform to reach our fans in a fun,
interactive and memorable way. Now that it’s possible, why wouldn’t you let your fans see their own pictures on
the scoreboard?”
Sterling Cryder
Account Executive
Sooner Sports Properties
“My friend and I took a quick picture and sent it in while we were waiting for the game to start back up. Everyone in
the student section was doing it. I like FanChatter better because you never know when you will be surprised by the
jumbotron camera. At least this way I know what I am sending in instead of being caught on candid fan camera.”
Melinda Hawkins
Senior
University of Oklahoma
“FanChatter has provided us with an extremely unique feature that gives our fans the chance to enhance their
experience not only at the ballpark, but when they return home. The TwinsPic segment has been wildly popular and
generates thousands of photos from our fans' cell phones and PDA's, but what really brings this element full circle is
the ability to post every photo on to a website so they can be part of an internet scrapbook that commemorates
each Twins home game."
Andy Price
Director of Game Presentation and Broadcasting
Minnesota Twins
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14. Smart Kid
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15. also offers popular interactive mobile fan features.
Text Message Voting Text Message Scoreboard Chatter
with live streaming results
Text Message Trivia Text Message Auctions
Text Message Surveys Text for Information
Text to Win Sweepstakes Mobile Program Manager
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16. Mobile/Social Stats
85% of Americans have a mobile phone (there are actually more US mobile phones than
Americans age 13 and older) Source: CTIA Wireless Association
66% of cell phones in America are equipped with a camera Source: comScore
40% of Americans with cell phones send/receive text messages (80% among 13-24 year
olds; 63% among 18-27 year olds) Source: Pew Internet & American Life Project
24% of Americans with cell phones send/receive photo or video messages (up 60% in the
past year) Source: M:Metrics
Over 17 million iPhones had been purchased as of January 2009 Source:
InformationWeek
45 million new iPhones are projected to be sold in 2009 Source: DoApps
As of May 2009, Twitter had an estimated 18 million users Source: ComScore
As of July 2009, Facebook has over 250 million users Source: InformationWeek
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17. 19 July 2009
Contact
Marty Wetherall
FanChatter
952 270 7922
marty@fanchatter.com
For more information, please visit:
http://www.fanchatter.com
Current FanChatter Clients/Sponsors
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