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WEB SUMMIT 2015: Where The Tech World Meets - 11 Takeaways From Fans Nation
Web Summit 2015
Never compare yourself to
your competition. Compare
yourself to the very best.
Users are not going to compare you to your direct
competitors — you can forget about that. They will always
compare you to the scenarios and solutions they encounter
in their daily routines. And increasingly so for that matter.
We do not always recognize
the future when we see it.
We tend to picture humanoid-looking objects when we talk
about robots. Yet we live in a reality that is blending itself
with technology more and more each day. Innovations that
sense, think and act autonomously surround us and are
popping up at an unprecedented rate.
Mobile is now the ﬁrst
screen, let’s admit it.
Mobile isn’t something that’s happening. It has happened.
The world needs to come to terms with this fact. And it will
only mean that competition grows ﬁercer, and content
more proliﬁc than ever before.
Big data is kind of like
Everyone is talking about big data. Everyone thinks they have
the best grasp on big data. But very few are really
capitalizing on its potential and turning meaningless
datapoints and patterns into valuable insights.
Everybody is a channel,
everybody is a brand.
The democratization of social platforms has induced new
behaviours, particularly when it comes to creating,
distributing and consuming content. Personal branding can
be leveraged to new extents, taking communities by storm.
Do the simple thing ﬁrst.
Then do the next simplest
thing you can think of.
Technology is disrupting industries in so many ways, shapes
and forms. It can be daunting to know where to start. If you
don’t act, learn and adapt (time and time again) you can’t
expect to go very far. Staying humble will also play its part.
Don’t underestimate the
importance of a solid
With great scale comes great responsibility. Always keep
tomorrow at the back of your mind but don’t let it scare
you. Try to capture future potential weaknesses and plan
your basic operations and contingencies accordingly.
One company can’t and
shouldn’t do it all. Even if
your name is Google.
No single company is almighty and can accomplish
everything on its own. Long gone are the days when you
could succeed without specializing. Partnerships and trust
are pivotal to your success in the marketplace. Be strong in
your beliefs and best qualities.
9Great content with poor
distribution might as well be
The world is growing evermore complex, interconnected
and fast-paced. Inherently, people’s attention gets pulled in
many different directions. It has thus become an imperative
for companies to reach and resonate with the right
audiences at the right time: relevancy is king.
The Ice Bucket Challenge is
no stranger to the growth in
When the Ice Bucket Challenge took over the web about a
year and a half ago, it played a small but meaningful part in
the proliferation of video creation and consumption on the
net. Many users were encouraged to post video online for
the ﬁrst time. And many have repeated this action several
times since. Video is here to stay.
Kids don’t always learn best
by reading books.
Virtual reality and augmented intelligence are becoming the
new normal. Emerging technologies have the power to bring
safe and cost-effective solutions to the table and tell stories
that bring experiences into the equation. When used in the
right ways, they become empathy machines too.
12 Rue de l’Athénée, 1205 Geneva, Switzerland
Cyril de Bavier
Head of Marketing