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Selection of Soft Drink:
Decision Making Process
 Mr. Bunjert Teerarassamee   st112534
 Mr. Abhinav Kumar           st114171
 Mr. Amit Kumar              st114172
 Mr. Farhad Zulfiqar         st113222
 Mr. Sahapat Chalachai       st114390
Decision Making Process
                                                Identification of
                                                   a problem
                 Evaluation of
                                                                               Identification of
                    decision
                                                                               decision criteria
                 effectiveness


Implementation                                                                                     Allocation of
     of the                                                                                         weights to
  alternative                                                                                         criteria




     Selection of an                                                                     Development of
       alternative                                                                         alternatives


                                  Analysis of                        Analysis of
                                 alternatives                       alternatives
Step 1: Identifying the problem
Step 2: Identification of decision
                   criteria

1)   Brand
2)   Taste
3)   Color
4)   Packaging
5)   Price
Step 3: Allocation of weights to criteria
    Criteria    Abhi   Bj        Amit   Too       Total
    Brand          9        10     10         8     37
    Taste         10         8     10        10     38
    Color          6         5      7         6     24
    Packaging      9         8      6         5     28
    Price          8         9      9         8     34


    Criteria                        Weight
    Taste                               10
    Brand                               9
    Price                               8
    Packaging                           6
    Color                               4
Step 4: Development of alternatives
•   Coca Cola
•   Sprite
•   Pepsi
•   Fanta (orange)
•   Lipton (ice tea)
•   Tipco (fruit juice)
•   Ichitan (green tea)
Step 5: Analyzing alternatives
Drink                Taste   Brand   Price Packaging Color
Coca Cola             10      10      7       6        7
Sprite                8        9      8       7        6
Pepsi                 9       10      6       8        6
Fanta (Orange)        6        7      8       8       10
Lipton (Ice Tea)      10       9      8       5        5
Tipco (Fuit Juice)    10       9      7       8        8
Ichitan (Green
Tea)                  10       8      8       6        5
Step 6: Selecting an alternative
                              Criteria*Weight
Drink         Taste   Brand   Price   Packaging Color   Total
Coca Cola     100      90      56        36      28     310
Sprite         80      81      64        42      24     291
Pepsi          90      90      48        48      24     300
Fanta
(Orange)       60      63      64        48      40     275
Lipton (Ice
Tea)          100      81      64        30      20     295
Tipco (Fuit
Juice)        100      81      56        48      32     317
Ichitan
(Green Tea)   100      72      64        36      20     292
Step 7: Implementing the decision
Step 8: Evaluating the decision’s
          effectiveness
Decision making process

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Decision making process

  • 1. Selection of Soft Drink: Decision Making Process Mr. Bunjert Teerarassamee st112534 Mr. Abhinav Kumar st114171 Mr. Amit Kumar st114172 Mr. Farhad Zulfiqar st113222 Mr. Sahapat Chalachai st114390
  • 2. Decision Making Process Identification of a problem Evaluation of Identification of decision decision criteria effectiveness Implementation Allocation of of the weights to alternative criteria Selection of an Development of alternative alternatives Analysis of Analysis of alternatives alternatives
  • 3. Step 1: Identifying the problem
  • 4. Step 2: Identification of decision criteria 1) Brand 2) Taste 3) Color 4) Packaging 5) Price
  • 5. Step 3: Allocation of weights to criteria Criteria Abhi Bj Amit Too Total Brand 9 10 10 8 37 Taste 10 8 10 10 38 Color 6 5 7 6 24 Packaging 9 8 6 5 28 Price 8 9 9 8 34 Criteria Weight Taste 10 Brand 9 Price 8 Packaging 6 Color 4
  • 6. Step 4: Development of alternatives • Coca Cola • Sprite • Pepsi • Fanta (orange) • Lipton (ice tea) • Tipco (fruit juice) • Ichitan (green tea)
  • 7. Step 5: Analyzing alternatives Drink Taste Brand Price Packaging Color Coca Cola 10 10 7 6 7 Sprite 8 9 8 7 6 Pepsi 9 10 6 8 6 Fanta (Orange) 6 7 8 8 10 Lipton (Ice Tea) 10 9 8 5 5 Tipco (Fuit Juice) 10 9 7 8 8 Ichitan (Green Tea) 10 8 8 6 5
  • 8. Step 6: Selecting an alternative Criteria*Weight Drink Taste Brand Price Packaging Color Total Coca Cola 100 90 56 36 28 310 Sprite 80 81 64 42 24 291 Pepsi 90 90 48 48 24 300 Fanta (Orange) 60 63 64 48 40 275 Lipton (Ice Tea) 100 81 64 30 20 295 Tipco (Fuit Juice) 100 81 56 48 32 317 Ichitan (Green Tea) 100 72 64 36 20 292
  • 9. Step 7: Implementing the decision
  • 10. Step 8: Evaluating the decision’s effectiveness