KFC Matrixes Analysis

Managerial Policy Kentucky Fried Chicken Presented by: Muhammad Farhan Akhtar

The Evolution of KFC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vision / Mission Statement ,[object Object],[object Object],[object Object],[object Object]

Goals ,[object Object],[object Object],[object Object],[object Object]

Products Chicken Mania Hot Shots Hot wings Family Feast Zinger Mighty Zinger Rice n Spice Wings n Rice Wow Meal Nuggets Twister Xtreme Zinger

SWOT Analysis STRENGTHS S1. Good Taste S2. Brand Equity S3. Global Experience S4. Operations S5. Trademark Recipes S6. Strong Customer Focus WEAKNESSES W1. High price W2. Image of ‘Fried’ W3. Only chicken related recipe W4. Most of the product having close substitution in market W5. Inconsistent Quality of service in many outlets. W6. Lack of control in Joint- venture arrangements. OPPORTUNITIES O1. Increase outlets O2. Undeveloped market abroad O3. Increase trends to take meal out of home O4. Earn big profits as the population grows O5. Availability to increase the number of franchise to other countries. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],THREATS T1. New entrants / better quality brands T2. Health conscious eating habits T3. Animal care activists T4. No support from government agencies T5. Intensive Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Factor Evaluation (IFE)

External Factor Evaluation (EFE)

Competitive Profile Matrix (CPM)

Internal-External Matrix (IE) I II III IV V VI VII VIII IX IFE Total Weighted Score Strong Average Weak 3.0 to 4.0 2.99 to 2.0 1.99 to 1.0 EFE Total Weighted Score Low Medium High 1.0 to 1.99 2.0 to 2.99 3.0 to 4.0 IFE = 2.78 EFE = 3.20

Grand Strategy Matrix Weak Competitive Position Strong Competitive Position Rapid Market Growth Slow Market Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KFC Matrixes Analysis

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