2. 1-Product
Jansport backpacks
Jansportis a bag pack company which comes at the top of the list in making bags
and it is world largest backpack maker. Itis a brand of backpacks owned by VF
corporation.itwas founded in 1967 in Seattle, Washington. Its headquarters are
located in alameda, California.it was founded by Murray pletz and Jan Lewis.
3. 2-Market research
Factories:
India
China
USA
Indonesia
Southern Africa
Hong Kong
Major exports:
Africa
Asia
News land
Europe
Latin America
Middle East
Price and consumption:
Relatively low priced and affordable for all classes (low, middle, high). Its price starts from 10$
to 80$, Its consumers are of every age groups and sex. Famous among young ones
4. 3-Design elements
Fabric
The fabric used in jansportbag packs varies with quality it includes nylon.
Polyester, denim, linen, canvas, leather.
In the sample following materials areused:
Ripstop Nylon Fabric (2 Yards)
1000 denier Cardura Fabric ( 2 yards)
Nylon Webbing 1”x4yards
1/8” Closed cell Volara foam (5 yards)
1” Aluminumbuckles (x2)
2” Velcro (5”)
12” Nickel Zipper (x1)
Color
There are various colors like red blue pink, orange, brown, purple, white, black,
green, violet, yellow and many mix colors.
5. Construction
Most of the fabric is weaved some of knitted bags are also produced.
Specific finish
No specific finishes are applied.
6. Sample:
The sample in consideration is a black back pack with two external pockets, one
foldable cover and a nickel zipper with aluminum buckle sprayed black.
Itis an ideal backpack for many daily life activities and outdoor activities including
Hiking, travelling, education and many more.
13. Packing:
Finished product is then stuffed with a stabilizer to maintain the shape
of the backpack and to prevent any crimps in the fabric.
It is then packed into plastic covers and is stacked on the basis of size,
shape and color.
Price of the Jansport backpacks prior to market range from $40-$125
depending on the style.
Production cost is $15 to $18.
There are 27 variations of Jansport backpacks.
Shipment:
Final product is shipped to a widespread market place in Africa, Asia,
New Zealand, Europe and Middle East.
Largest stores which sell Jansport backpacks are Bentley, Staples and
Target etc.
In Pakistan ‘Prime bags’ and ‘Ijaz butt and sons international’ sell the
jansport products.